On March 8, 2018, Matsushita Electric Industrial Co., Ltd. held "2018 Matsushita Electric Appliance Strategy Conference" on the first day of China Household Electrical Appliances and Consumer Electronics Fair (hereinafter referred to as AWE House Fair) for the 100th anniversary of Panasonic Matsushita Electric Industrial Co., Ltd. At the press conference, Mr. Wu Liang, general manager of Matsushita Electric Appliances (China) Co., Ltd., formally released the challenge target for 2020. Matsushita Electric Appliances Co., Ltd. will give full play to Matsushita's overall strength so that China's household appliances business will reach 20 billion yuan in annual sales in 2020 Goal, and said that in the face of rapidly changing Chinese market, Panasonic appliances will change themselves and achieve a breakthrough.
Four strategies to boost 200 billion sales goal
Since Matsushita Home Appliances (China) Co., Ltd. was established in 2017, it has rapidly opened up links such as R&D, manufacturing, and sales to ensure the realization of regional high-end strategies. The data released by Panasonic Appliances at the press conference show that the company achieved sales in 2017. Compared with the growth of 117% in the previous year, Mainland China has become the second largest overseas market for Panasonic’s home appliance business. Wu Liang, General Manager of Panasonic Home Appliances (China) Co., Ltd., stated that in order to achieve annual sales of 20 billion in 2020, Matsushita Electric (China) Co., Ltd. will be in brand, product, marketing, residential space strategy to take a series of new initiatives to help accomplish this goal.
New Brand Strategy: Locking up the 'Upstart' Customer Base
Matsushita Electric will create a higher-end brand image through the sale of Premium (high value-added) products, and aim to increase the sales ratio of premium products by targeting the customer base of the Chinese city's upstarts. With economic development, people’s lives With the constant affluence, more and more families are pursuing the concept of “health, leisure, and taste”. These families have higher incomes, and families whose husbands and wives are busy and have children are Panasonic’s “upstarts”. Target customers. Through the introduction of higher value-added goods, to meet the needs of these people, to create more healthy lives for them and spare time.
In the aspect of commodity strategy, Panasonic will introduce Japan's advanced technology and combine China's actual conditions to develop excellent products suitable for China. Through the combination of European style and Chinese aesthetics, the product will be integrated with the product to create a series of products. Sensing product group. Finally, combining IoT Internet of Things technology, these group products are integrated into the life scene, and finally provide the whole house with intelligent services for the majority of consumers. Realize the whole product from single product to product group, and then to the whole residential space. Strengthen and enhance.
Residential Space Strategy Makes Your Life a Reality
In 2018, it coincided with the 100th anniversary of Panasonic’s founding. In the 100 years, Panasonic has used cutting-edge technology and innovations to create products that meet the needs of consumers from the double-ended sockets to televisions, refrigerators, and washing machines. At the same time, it also witnessed home appliances. Changes in the industry and products. In the next 100 years, Panasonic will continue to work under the banner of the corporate philosophy 'Aspire to More' to provide people with an 'embarrassing life'.
In order to make people's lives a reality, Panasonic has developed a brand new residential space strategy. Through joint efforts with outstanding research institutes and companies, and utilizing the technology advantages of the Internet of Things, Matsushita Electric Appliances will fully realize its value and form a line. The closed loop from top to bottom enhances the customer's quality of life in all aspects. With the advancement of technology, it can also continuously upgrade the residential space to create a material and spiritual value for the customer. Through the integration of residential Different spaces such as kitchens, bathrooms, and living rooms are used to develop products from the perspective of living scenes, to improve people's lifestyles, and to create more possibilities for a better life.
Redefining HOME Panasonic's Appliance Vision for the Next 100 Years
The society of the future will be the society of the network. At the press conference, the president of Teshiro Teiji of Matsushita Electric Industrial Co., Ltd., the home appliance equipment company of Matsushita Electric Industrial Co., Ltd. released Matsushita Electric’s vision of home appliances for the next 100 years and proposed the concept of 'Home' and carried it out. The new interpretation: that is, beyond the family space, the development of the linkage between the community and society. HOME will become a bridge between home appliances and appliances, home appliances and society, it will contain health, food, and entertainment and other aspects. Chang expressed that he hopes that Matsushita Electric Co., Ltd. can get close to everyone's life, create a rich and enriching HOME for everyone, and bring everyone a 'living life'.
National Goddess Gao Yuanyuan unveiled the Panasonic Pavilion
Matsushita Electric spokesperson, the National Goddess Gao Yuanyuan visited the Panasonic exhibition area during the home fair, and was impressed by the Matsushita Hui family and the Nanoe Nano Water Ion Pavilion. Gao Songyuan also spoke some of his own experiences: I feel that Panasonic products really cover all aspects of life, and they are very intimate in detail design and have a sense of quality. Especially this year's Panasonic Huijia Exhibition Area, almost moved a smart modern home to the scene. The home environment not only takes into account the internal and external quality of home appliances, but more importantly, it can also provide health management for the owner. It really exceeds my understanding of traditional home appliances.
Panasonic firmly believes that a happy life comes from a high-quality lifestyle. With the development of artificial intelligence, appliances in the future will surely become more intelligent. From the passive provision of services to the provision of services, Panasonic is willing to serve with sincerity and service. The innovative technological strength keeps making progress, and brings a better life for people. This is not only insisted on by Matsushita Electric Co., Ltd. in the last century, but also inherited in the next hundred years.
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