CUORI is the high-end ironing brand of Zhuoli Group. For many years, it has been focusing on the high-end ironing field. It adheres to the strategic positioning of 'innovation, professionalism, and high-end', and is advancing towards the goal of becoming China's top brand of high-end ironing. This year, Zhuo Li held a press conference on the first day of AWE2108. Four new products were launched, refreshing the existing standards and quality positioning of high-end ironing brands. On this occasion, we were fortunate to have the company’s domestic business unit. The general manager of marketing deputy general manager Deng made an exclusive interview and discussed the issue of Zhuo Li's electrical product positioning and market layout.
Home appliances will make life more intelligent
Smart appliances are not just a concept, but a trend that is becoming more and more obvious. Zhuo Li has launched new products at this year's new product launch. From the overall trend of development in the future, Zhuo Li will include other home appliance brands. The product's performance, the use of technology brings consumers a more convenient, safer, and freer operating mode in the use of technology. Believe that the future of smart appliances will also bring consumer users a better life.
Zhuo Li released the main features of new products this year
Zhuo Li will introduce four new products at this year's Home Appliances Expo. The first series is an iron-type ironing machine, which is divided into high-end and mid-to-low-end models. In addition to the conventional use of technology upgrades, high-end addition of remote sensing Performance, can be controlled by shaking, very respectable. The second series of a two ironing machine, this is a combination of real hot and hot ironing, flat ironing can handle a lot of suits dress; hanging hot can Dealing with women's skirts, combining the two, is similar to the concept of harmonious symbiosis between the male and female protagonists in the family. This achieves a two-in-one function. The specific details include three-in-one technology, including touch screen technology. and many more.
How does Zhuo Li see the improvement of AWE this year?
Every year, AWE Home Appliances Exhibition is getting better and better. Zhuo Li participates in many AWE appliance exhibitions. It really is accompanied by the growth and development of AWE Home Appliances Exhibition. The crowd of AWE's earliest exhibitions is not that many, every brand's The booth area is not so large, then the pavilions have become more and more popular in the past few years, and the audience has become more and more. The participating brands are getting bigger and bigger, even including many imported home appliance brands. The AWE Appliances Fair is getting better and better, attracting more companies and brands willing to participate in this event. All home appliance companies also believe that the AWE Home Appliances Show in China is the most authoritative exhibition. Zhuo Li also wishes here. The future of AWE is getting better and better.
Zhuo Li’s new competitive advantage in this conference
Zhuo Li smart ironing machine is a conceptual new product, it breaks the user's understanding of ironing. With the increase in the user's demand for quality of life in the future, everyone's demand for clothing is not only ironing, but also includes clothing. Yarn smoked, Today when you went to the hospital, when you came back with clothes with some flu or with other infectious bacteria, then there may be old people and babies in the house being infected, and your clothes really need to be sterilized.
Ironing is the main function of this product. There are some fabrics that can't directly enter the water. Some fabrics are afraid of high temperature. How do these special fabrics care? Some women adjust the fabric ironing temperature. Something is tricky. It can be solved by handing them over to a smart machine. So in the future, this product will break the concept of ironing products. Its technology will bring people a better life experience.
Zhuo Li's positioning and market planning in 2018
Zhuo Li’s positioning from the very beginning was very clear. The International Ironing Legend is the best interpretation of the Zhuo Li brand. It is from the perspective of high-end ironing, including technology-based technology, which brings people a good ironing experience and a better life. Experience. In 2018, Zhuo Li made bold and bold efforts to open up new ground. In the past few years, Zhuo Li has been developing rapidly under the paving of channels. In the future, Zhuo Li will remain unshakeable for the positioning of high-end ironing brands, and will be fast. Through its product technology, through the channel laying and perfect after-sales service experience to enhance Zhuo Li in the hearts of consumers in the real brand positioning.
The China Household Electrical Appliances and Consumer Electronics Fair (AWE) is sponsored by the China Household Electrical Appliances Association and is one of the three major events in the global household appliances and consumer electronics field. The exhibits include home appliances, consumer electronics, smart home products, home appliance parts, and ancillary services. The 2018 annual AWE exhibition was officially opened on March 8. The YORK report team will bring new products for the exhibition during the exhibition. New technology coverage. Pay more attention to AWE related information. Click below to learn more.
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