In the Internet age, it may not be your competitors who beat you, but your self-styled ones. If the future has come, if you do not recognize trends and cannot keep up with the times, you will be eliminated. Now that you are not a layman, you are lagging behind. After the rapid development in recent years, the Chinese art paint industry is still in the ascendant. As a participant and witness of the Chinese art paint industry, how should we grasp the development trend of the art paint industry? It is believed that in 2018, China's art paint industry will present five major development trends.
First, the speed of development of the industry, art paint sales will double growth
Art paint has been in the Chinese market for nearly 20 years, but it has been a thing of the past 6 or 7 years. From the very beginning it has touched the stones and walked on thin ice, and it has now entered the blowout phase, successfully robbed by diatom mud and wallpapers. Part of the market share taken, a lot of art paint brands popping up and out of diatom mud.
In the past year of 2017, whether it is the swearing-in and gathering of state agencies, industrial organizations, or industry professionals, or even any forum, it is only necessary to talk about the topic of coating that involves art coatings. At the Guangzhou Construction Fair, art coatings have become the mainstream of the exhibition. , Over 50 exhibitors and a record of history. At the 2nd Art Paint Carnival in Chengdu, more than 2,000 art painters from all over the country participated, which was 3 times the number of participants in the first event. More and more consumption It is an indisputable fact that the accept and active choice of artistic paint decoration.
From the second session of the Art Paint Carnival, it was learned that many companies’ sales of art paints increased significantly last year, doubling, and increasing by as much as 50% or more. Take Waco as an example. Last year, only sales of texture wall covering exceeded. 20 million yuan, several times more than the growth of the previous year. All kinds of indications that in 2018, the art paint industry will further accelerate the development, a considerable part of the art paint companies into the right track, sales will show a doubling growth trend.
Second, more art paint brands will emerge in the market
As the art paint market is getting hotter and hotter, cakes will grow bigger and bigger, and more companies will join the battle for this cake. There will be countless art paint brands. Many comprehensive paint companies will launch their own or Professional art paint brands. For example, in 2015, three trees of Saint Mark's artistic lacquer introduced three tree art lacquer, and in 2016 Vatican's Art Coatings launched beautiful Tu shi's art lacquer, and in 2015, Milan Starlight was introduced. Art Coatings Bardez, then launched the art paint brand NOVACOLOR (Novakler), in 2015 to promote high-profile Tashirani paint Ali master, and then introduced Giovanni art paint.
At the same time, many professional brands will also gradually join the battle for the art paint market. According to an article in the industry media, not including texture paints and diatom mud, the current art market brands can exceed the number of art paint brands 300 people, some people in the industry even said that they have already passed thousands of them. Among them, there are many professional-grade paint brands, such as the format culture, easy-to-paint, Cabriel, modern masters, and Otsuka Bay, etc. They are not listed one by one. According to a HC Questionnaire According to the survey, more than 80% of paint companies have begun to set foot in the production and sales of art paints, and paint companies accounting for 60% of art paints account for about 1/5. 83% of companies expressed optimistic about the market prospects of art paints. The art paint market is getting hotter and more profitable. In 2018, there will be more art paint brands.
Third, the market share will be concentrated in the strength brands, and the industrial concentration will be greatly improved.
With many brands participating in the battle for artistic paints, there will be a lot of mixed forces, and the competition between big and small brands will continue for quite some time. As a result of the final competition, more and more market shares will be concentrated in comprehensive big brands, and the momentum will grow. In the midst of success, some of the lesser-known professional art paint brands are either unsustainable, fade out of the market, or linger on their lives. There are new brands entering the market, and old brands are constantly idle, snowing and even dying. The industry concentration of art coatings will be Significantly improved, the top ten art paint brands will account for about 50% of the market share, much higher than the industrial concentration of the entire paint industry.
Looking at the paint industry, the phenomenon of “strong strong, strong, weak and weak” is becoming increasingly prominent. In recent years, in the face of a growing consumer market, many small and medium-sized paint companies have begun to shrink their front lines in the face of high raw material prices. Daji, but the large-scale paint company with strong development has developed smoothly. All the way forward. According to Chen Chen, Chairman of Chenchen, the total sales of Zhanchen Group in 2017 increased by 25% year-on-year. Also in the double digits. Three trees in 2017 revenue of 2.619 billion yuan, an increase of 34.45%. Oriental Yuhong 2017 revenue of 10.19 billion yuan, an increase of 45.62%. The rapid growth of these large companies indicates that the industry concentration is The same is true for the art paint market segments. The market share will be increasingly concentrated in the hands of big brands, especially in the hands of integrated paint brands. Like the waterborne wood lacquers of the past, many professional waterborne wood lacquers were once famous. The brand name has not been completed, and the market share has finally been concentrated in the hands of several large-scale integrated coating companies. Art paints will also be the same, after all, comprehensive scale coatings companies Great visibility, outlets, clear channel advantages, easier promotion of the arts on the amount of paint.
Of course, some professional art paint brands may become the same brand as the diatom mud industry, if they can identify the direction, concentrate on developing in one direction, and persist in doing a good job.
IV. There will be over a hundred million annual sales of artistic paint companies
Last year, some industry media reported that Carpoly's sales of artistic paints exceeded 100 million yuan. However, after many verifications, it was not yet possible to exceed 100 million yuan. However, it is highly likely that Garbo Lee's 2018 art paint sales will exceed 100 million yuan. In addition to Carpoly, several other art paint brands with over RMB100 million are respectively Nippon, Willow and Fima.
Although Nippon Paint Co., Ltd. did not have any major and big moves in the field of art coatings, it relied on its refreshing service for many years, and was in no mood to gain a glimpse. This enabled Nippon Milano's MILANO Art Paint to quickly increase its sales volume. With more than 1 billion yuan, it is very likely that its artistic paint sales will exceed 100 million yuan.
Followed by Weilu, known as the “Chinese art paint leader”, it sold very well in Shanghai, North China and Henan provinces. It used to be the professional art paint brand with annual sales of art paint that was closest to Carpoly, but Brand awareness reasons and market limitations, it is difficult to think of billions of dollars.
Then there is the Fima, commissioned by a strong investment attraction ability to quickly build stores in the country, many people have not responded, Fiume's shop has opened up, to the dealer's shop fill is also very impressive. Insiders said , Feima experience shop has reached 800, sales have been billions.But the credibility is not high, if squeezed out the water, count the crocodile make-up paint, the Philippines may have two or three ten million yuan shipments After all, Sun Guojiang as a crocodile distributor to become Philippine distributor in China, in just a few years so that Fima become the dark horse in the Chinese art paint industry, and successfully defused the bankruptcy of the Philippine headquarters in Germany crisis, there are indeed a few brushes Feima art paint sales to hundreds of millions is not impossible, this may not be the same as the year's water-based wood lacquer, more comparable is the diatom mud industry Lanshe, the integrated paint brand has not yet reacted When the diatom mud market has been thriving, the success of Lanshe diatom mud sales of more than 300 million yuan.Fima will have such an opportunity? The difficulty will certainly be much larger, after all, such as Garibald comprehensive Coatings business has long been reaction And the first to make moves.
Fifth, professional construction workers will be more popular, training and outsourcing to become fragrant 饽 饽
No matter how the situation changes in the industry, those who have been in contact with or refreshed the art decorators know that professional art decorators are still scarce resources, especially the Spring Festival holiday season. Art painters are just like Spring Festival Trains In recent years, although there are many art coatings enterprises to increase the training of construction workers, a number of professional art painting training enterprises also involved in the training of a large number of art paint construction workers, but the art Paint construction workers are still in short supply.
In 2018, the professional and responsible artisans who are skilled in art decorators will enjoy a more splendid taste. Whether it is the brand of art paints or the tens of thousands of art paint distributors distributed all over the country, Of the training needs are unabated.But training in addition to the need for teachers, but also involves board and lodging, practical operation, the loss of raw materials and tools and other matters, often thankless, money out of force but also without the dealer's identity The best way is to send staff to a professional training base, or with professional training institutions, the implementation of training services outsourcing, all your troubles can be solved, the training effect is more obvious.For many dealers of construction workers, From rookie to the artist, the difference is only a training distance.Who can provide professional construction training services for the brand art coating enterprises, will certainly be welcomed by many art paint brands.