The "Report" shows that in 2017, ofo and Mobai occupied more than 90% of the market share of shared bicycles. In the Chinese market, the weekly penetration rate of ofo was 0.5729%; Mobike was 0.4534%; Harlow was 0.0579%. In the overseas market, the most active weekly penetration rate of the OFO Overseas App was 0.0187%. The latest weekly live penetration rate of the bike brand oBike between Mobike and Singapore was 0.0107%, 0.0106%. In fact, the overseas shared bicycle start was from March 2017. At the beginning, it was far behind China. Until the end of September 2017, the overseas market only ushered in the first wave of more obvious growth, and the weekly livelihood penetration rate rose by 2440% in three months.
Cheetah predicts that in the next two years, the number of bicycle users sharing the world will continue to grow, reaching 306 million by 2019. Among them, the potential for growth in overseas markets is the largest, and the size of users in the next two years will be 5-10 times Increase space.
According to the analysis, the annual global demand for bicycles is about 110 million, while the number of riders is about 15% of the total population and the total number of riders is over 1.1 billion. These cyclists will also be the most direct contributors to the sharing of bicycles In addition, the huge population base in Asia, including India, the world's second-largest population, is also a favorable condition for the continued rapid growth of overseas users of bicycles. Therefore, Asia will also be the key area for many brand competitions.