New in June: Low-cost notebook
It is said that Apple will take more steps this year, and some new products will be more affordable, including MacBook Air and even HomePod speakers that have been rumors many times before.
Concerned about Apple’s foreign media, 9to5mac, said that they followed this trend a year ago. At that time, Apple released a low-priced iPad of US$329 (since China’s price was RMB 2,688), and consumers could also purchase within a price range of around US$349. New iPhone SE.
This approach will also be extended to the MacBook product line. Ming-Chi Kuo, a well-known analyst from KGI, recently wrote in his new research report that Apple will release 'new models' in the second quarter of 2018. The low price MacBook Air', its introduction may make the MacBook sales volume increase 10%-15%.
Low price strategy is still a concrete improvement
This kind of low-priced product has always existed before, but the specific practices will change, and it is undoubtedly a matter of market pressure. At the time of iPhone 4-6 generations, Apple’s products dominated the market, and the key background was that there was a huge market for mobile phones. In China, in particular, there are still quite a few people who buy new aircraft. In recent years, after the mobile phone market became saturated, the desire to change machines became lower and lower. Even Apple had to adopt a multi-line strategy: On the one hand, it launched 8,000 yuan from the price. High-end mobile phones, also selling more models in previous years as low-priced products: In the past, Apple's official website will only retain new products that year + last year, and now Apple's official website has iPhone SE and even iPhone 6s in the sale.
If today's news is real, then it can be seen as a more noticeable improvement in Apple's marketing strategy. In the past, taking older models as low-priced products would become more expensive at that time, though they were actually improved versions of previous products , iPhone SE and 2017 iPad belong to this category.
As for HomePod is a special case, some industry sources said that 'the second half of the market will appear cheap version', but we do not think so fast, at least not in June.
2018 iPad Pro
In addition, there is another source said that a new generation of iPad Pro will appear at the June WWDC Global Developers Conference, earlier than originally expected in September.
iPad must have face recognition, it's just a matter of time
IPad with Face ID has long been not a guess, Apple has always been the various product lines learn from each other, if the face recognition, iPad will be closer to the state of a glass, which in itself was Steve Jobs had the idea of the new Apple Pencil may appear.