India has surpassed the United States to leap into the world's second-largest smartphone market. However, after the JioPhone feature phone was launched at the end of the third quarter of 2017, it was overwhelming in the Indian market and quickly surpassed Samsung Electronics to take over the Indian mobile phone market. Not only has India's feature phone shipments soared, but it has also led to a decline in shipments of smart phones in India. However, Google Android Oreo mobile phones will continue to be launched in India, including chip makers, mobile phone brands and telecom operators. In order to fight back against JioPhone, India’s mobile phone market has been overwhelmingly affected by the global supply chain operating performance. India’s smartphone shipments in the fourth quarter of 2017 decreased by nearly 20%, and feature phone shipments increased by more than 30% quarterly. , mainly due to the rapid development of the JioPhone feature phone in the Indian market. Although India's telecommunications companies and local mobile phone brand factories tried to recoup their efforts to subsidize entry-level smart phone cooperation, the results were not satisfactory, except that the price was not attractive enough. At present, the smart phone user experience below 5,000 rupees in the Indian market is still difficult to match with 4G feature phones. See the Reliance Jio strategy. Effectively, it gradually built a 4G mobile ecosystem based on KaiOS system and Jio Apps store, which made other mobile platforms, chip makers, mobile phone factories and telecommunication operators compete for pressure. Recently, Indian telecommunication operators and mobile phone manufacturers have joined hands to pass the binding. The subsidy method depresses the price of mobile phones to block the continued siege of the free 4G feature phone JioPhone. Google released the Android Oreo operating system in India in December 2017. India’s largest mobile carrier, Bharti Airtel, immediately announced that it will cooperate with Google to launch Android Oreo phones. Lava and Micromax manufacture, as MediaTek, ZTE, Reliance Jio, LYF and other companies, have also invested in Android Oreo product development. Android Oreo is highly anticipated in India, which uses 512MB ~ 1GB of memory space to meet the needs of the Indian consumer, and Launched exclusive app to reduce demand for mobile phone performance and power consumption. We hope to speed up the current 2G of more than 500 million people, and 3G users transition to 4G. Android Oreo is expected to lower the entry smartphone price by about 500 rupees. Can Android Oreo be able to Blocking the momentum of feature phones in the Indian market, looking at the replacement effect of Android Oreo on feature phones. Whether it is better than current entry-level, poor performance, and overpriced entry-level smartphones. India has 19 mobile telecommunications subdivisions, each district has its own license, and the industry is not the same. Although the penetration rate of mobile phones in India is about 80%, there are 8 The penetration rate of mobile phone numbers in a mobile telecommunications sub-district is more than 100%. Most of these sub-regions have high per capita income. For example, the penetration rate of the Delhi sub-district exceeds 260%, representing that the local people each have nearly 3 mobile phones. Next, the penetration rate of some mobile phones such as Bihar only reached 60%. The difference in mobile phone ownership rates across all regions in India not only reflects the gaps in revenue, but also highlights the users’ mistrust of mobile phone performance. The penetration rate of mobile phone numbers in the Indian metropolitan area The high important factor is that consumers often purchase spare machines to deal with the problem that the mobile phone is not powered. Therefore, the preferred backup machine with high endurance is often a functional mobile phone, and the 4G feature phone function continues to innovate and the price rapidly declines. , In the short term will be the preferred status of the backup machine. Although Google Oreo in this time to improve the control of the frequency of mobile phone updates, but the key is Android Oreo phone with electricity Under the industry subsidized price, and whether a high feature phones, its exclusive smartphone App can substantially increase endurance, or high endurance and relatively inexpensive 4G feature phones, will do anything they want in the Indian market.
