According to VentureBeat, US technology giants such as Apple and Alphabet continue to aggressively acquire new start-ups in 2017 in hopes of enhancing their market competitiveness. In Europe alone, a total of 12 regions Apple startups bought a total of four European companies in 2017, up from 3 in 2016. Bedica, the Finnish company that develops sleep-traceable hardware and software, has developed a number of eyeballs SensoMotoric Instruments, a German-based tracking software for augmented reality (AR) and in-car computer systems; France vision to develop computer vision APIs for in-depth analysis of captured information from images; Regaind, Software Facebook Shakespeare Facebook bought only one European company in 2017, less than three in 2016, Fayteq in Germany, which develops computer vision technology that tracks objects in the image and helps post-effects Made and Fit for AR. Alphabet The parent company of Google conducted two European M & A deals in 2017, one more than in 2016, namely Sweden Limes Audio, a company that develops technology that improves the quality of voice during delivery, and AIMatter, Belarus, has launched an application called Fabby that uses neural networks to instantly change the rendering of images Microsoft® Microsoft 2017 Acquiring only one European company in 2007, Simplygon, a company that develops 3D imaging technology, Amazon conducted two European mergers and acquisitions in 2017, one more than in 2016, including GameSparks of Ireland, GameSparks' cloud platform helps game developers design game back-end content, such as scoreboards and chat windows; and Goo Technologies of Sweden, which has gone bankrupt but has developed technology to help solidify Amazon's Sumerian platform. Sumerian allows developers to quickly set up and execute virtual reality (VR), AR and 3D applications Snap Snap conducted two European M & A deals in 2017, including Zenly in France, which launched the same-named community map App, Snap Map, a feature-rich service that enhances Snap, and Strong.codes, a Swiss-based company that has developed technologies that prevent apps or web design code from being compromised Shi plagiarism.