In February 2018, it sold 3016 vehicles, a year-on-year increase of 55%! It once again won the industry's first increase!
In January-February, sales were 8,333 units, a year-on-year increase of 118% year-on-year, and Hongyan successfully reached the 14th month of doubling growth.
High growth is no longer a news, share, ranking growth is the proof of Red Rock outperforming the industry.
In 2018, Hongyan sold 3,016 vehicles in February, and sold 8,333 units in January-February. It was only about 100 vehicles away from the sixth Jianghuai.
What is the reason for the rise of Hongyan at the beginning of the year?
Sales of SAIC Hongyan sold 3016 vehicles in February
For the 14th consecutive month, the industry’s first share has nearly doubled
As the industry's number one holder for 14 consecutive months of gains, Hongyan's performance has never been negative.
The heavy truck market in February 2018 slipped down as expected. The domestic heavy truck market recorded a total sales volume of 68,000 vehicles, down 21% over the same period of last year and a 38% decrease from 109,600 in January this year.
Did Red Rock Fall? No, sales of Red Rock continued to grow in February, when sales of new trucks reached a trough.
It is understood that from January to February 2018, SAIC Hongyan achieved vehicle sales of 8333 units, an increase of 118%, the market share of 4.68%, an increase of 2.45%, the industry ranked seventh in 2018, SAIC Hongyan still maintain the industry Record sales growth first.
First of all, it benefited from the reform of state-owned enterprises like Hongyan's ownership structure adjustment, etc. After the adjustment, SAIC became its controlling shareholder and the company's decision-making efficiency, market feedback and market response speed both achieved a substantial increase.Secondly, product innovation, intelligence The use of technology and other factors also contributed to a substantial growth in performance of Hongyan Hongyan's first mid-axle sedan, mid-axis freight trains, the country's largest horsepower tractor and the first Internet dream truck in China, Much sought after by the market.Its introduction of the first domestic four fire engines not only reached the level of imported cars, the price is also about half the cheaper.
It is such 'high efficiency' that Hongyan's rate of growth has also hit the 'high-speed rail' and its share in the first two months of 2018 nearly doubled.
Accelerate the transformation and upgrading consolidate the advantages of the field
In addition to the above reasons, part of the credit for the growth of Hongyan stems from its timely adjustment of the product structure, in other words, 'old cars and new cars are force'.
SAIC Hongyan dump truck
As early as 2016, SAIC-Hongyan accelerated its transformation and upgrading and gradually shifted its business focus to the road tractor segment and launched the C500 series. The 500 series includes a total of three categories: trucks, dumpers and tractors Tractor according to the drive form and horsepower section, is divided into Jie lion and Jacques two platforms, both in the vehicle structure have been upgraded.
Today's heavy truck market, dump truck growth is obvious, while who have the advantage in the field of dump trucks, who took over the heavy truck market advantage.
The market performance of Hongyan Dump Truck is remarkable. In 2017, Hongyan Dump Truck sales in the second quarter for three consecutive months ranked No. 1 in the industry, making it a well-deserved 'king of engineering'; tractor, truck sales The straight-line upgrades have all more than doubled; the central axle cabs have been favored by users since May, and they have occupied more than 80% of the market segments in less than half a year; the mid-axle freight trains are also on the road. Operation.
In 2018, SAIC Hongyan took a segmented market as its entry point to effectively integrate resources for marketing. It is believed that on the basis of compaction of dump trucks, there will be breakthroughs in the field of traction and trucks!
Dark horse - Hongyanjiebao enters the heavy truck market
Who is the new car?
In 2018, SAIC Hongyan teamed up with Jiangsu Touran International Logistics Co., Ltd., Anji Zhixing Logistics Co., Ltd., and held a grand signing ceremony of the Hongyanjie Leopard transport and strategic cooperation in Nanjing.
Red Rock Jaguar enters the heavy truck market
This dark horse named Jiebao is Hongyan’s future entry into the heavy-duty truck market. It has won the top-notch 'new weapons' in areas such as incoming logistics, port transportation, green transport, and urban sanitation. The relevant leader of SAIC Hongyan stated that The emergence of Hongyanjiebao provides customers with new and more cost-effective options.
It is understood that this delivery of Red Rock Jeopard, SAIC Hongyan lasted for three years, a collection of joint ventures from Europe's leading science and technology, a newly developed a European inter-city inter-city logistics brand new model .It has inherited the red rock Family products of high quality and efficiency, should be prepared and development concept, fully demonstrated the excellent quality of the all-around, a variety of working conditions with a wide range of cost-effective superior.
Hongyan Jay Leopard responded to the requirements of GB 1589. The available space for the container was larger. The length of the 4×2 van was increased from 10m to 12m, and the volume of the container was increased by 20%; The length of the container is up to 7 meters. The maximum size of the container for the wing-opening transporter is 9.8 meters. In addition to increasing the volume of the container, the distance from the chassis to the ground is adjusted under the premise of ensuring good vehicle passability. Lower, making the container more highly utilized space. The chassis frame is made of high-strength steel plate material, which is more durable and durable. Compared with the general product, the frame strength is increased by 20%, and the vehicle's carrying capacity is stronger.
In 2018, Hongyan proposed the '666' project, which has a sales target of 60,000 units, a market share of 6%, and the industry ranked sixth.
It can be seen that Hongyan is advancing toward its own goals step by step, and the distance is getting closer. What kind of 'surprise' will this industry bring to Hongyan this year?