On the afternoon of March 6, the first meeting of the 13th National People’s Congress was held in the plenary session of the Jilin Provincial Delegation. The deputy to the National People's Congress, Secretary of the Party Committee of China FAW Group Corporation and Chairman Xu Liuping accepted the “China Automotive News” reporter Interview.
'Rising the red flag is a requirement of the country for us. It has received strong support from the local government and is also FAW's mission and responsibility.' Xu Liuping said.
Red Flag is the Pearl of FAW
'FAW, as the eldest son of the Republic, is the cradle of the Chinese auto industry. It has played an important role in the development of China's auto industry and has made irreplaceable contributions. Hongqi is a pearl in FAW's own brand. ' Xu Liuping said.
Xu Liuping stated that in the next 10 to 15 years, FAW will train the Hongqi brand as China's number one, a world famous brand. In 2018, Hongqi will increase its sales volume by only two or three thousand vehicles in the past year, which will increase 10 times, reaching 30,000 vehicles; strive to achieve annual sales of 300,000 vehicles by 20 years through 7-8 years, which is a goal of 100 times growth.
In order to achieve this goal, FAW did a series of work. First, the inner spirit of the Red Flag brand was more clearly defined. As General Secretary Xi once said in 2011, he hopes that more Chinese people will be riding on the Red Flag sedan, and the Red Flag will follow. This goal provides products and services for the market. Hongqi can serve both national leaders and the people of China and the world.
Build a global layout
At present, FAW has built a globalized technology, talent, industry, the full layout.
First of all, FAW realized its plan to establish a technology and artificial intelligence center in Europe and the United States.
Second, FAW accelerated internal reform. Through internal tapping potential, leading cadres can work hard, employees can work hard, pay can be high and low, and institutions can increase or decrease. Through this internal reform, FAW, the old state-owned enterprise The motivation, vitality, energy.
The third is to seize the opportunity of substantial adjustment and disruptive changes in the automobile industry. FAW conducted a large-scale investment and evidence support for new energy technologies, intelligent networking technologies and shared travel technologies, and set up a new energy technology research institute. Intelligent Network Alliance Institute, in Beijing, Shanghai has a branch.At the same time, FAW also set up a shared service company, this series of new industries, new layout of the format for the red flag into the tens of thousands of households laid the foundation.
Fourth, FAW further enhanced the equipment manufacturing level of the Red Flag and built the world's most advanced and visualized red flag manufacturing plant in Changchun to ensure the quality of its products. Xu Youping pointed out that new energy and new technologies have posed challenges to the automotive industry. We should To meet the challenge, Hongqi will deploy more new energy vehicles and introduce driverless technologies in the future. 'We want Red Flag to lead the world in technology, and Red Flag should be at the forefront of quality and equipment in the world.'
Vigorously explore the liberation of overseas markets
Xu Liuping said that liberation is the root of FAW. After several years of expansion, the liberation has walked in the commercial vehicle market, especially in the forefront of the medium and heavy truck market.
At present, the most important task of liberation and development is to take products and technology to a higher level. The Liberation Society has a greater role in brand development, creating a driverless car. The liberated driverless technology has entered the stage of practical application. Xu Liuping said.
At the same time, Liberation will actively explore the international market, seize the opportunity of the 'One Belt and One Road' initiative, and win with excellent brands, technologies, and competitive prices.
Xu Liuping said: 'FAW has always been on the road to reform. For state-owned enterprises, we must stimulate the vitality and motivation of enterprises through continuous reforms. In the new era, reforms will allow state-owned companies to make greater contributions.'