Mobile Internet era, mentioning the intelligence of home appliances appear a bit hypocritical, because it is no longer a trend, but is showing a highly prosperous scene.When the smart air-conditioned endless, busy market, what is the core of the smart, what is the real Seems to be overlooked by many people.TCL air conditioning from the user point of view, gives a rigorous answer, the new smart strategy operation born.
TCL Air Conditioning Chen Shaolin released a new smart air-conditioning strategy
March 6 TCL Group spring conference, TCL air conditioning put forward the 'leading air conditioning into a new era of smart' brand new claims to redefine the intelligent air conditioner so that air conditioning return to the essence of the real return to the core consumer demand for air conditioning, Let smart really bring consumers a substantial increase in user experience, at the same time, as little as possible to increase the purchase cost, less for consumers to increase the economic burden, which is TCL air conditioning brand new intelligent strategy of the core ideas in the past 2017, TCL Air Conditioners crossed the threshold of 10 million years of production and marketing and achieved a milestone leap forward. As the new product strategy is fully implemented, TCL air conditioners are starting new growth momentum and moving forward to the next cycle of rapid growth.
Intelligent air conditioning outlet in the ascendant
China's domestic air conditioners hit a record high in 2017. Data released online by the industry show that in 2014, China produced 134.499 million sets of household air conditioners, up 28.7% over the same period of previous year, and sold 141.71 million units, an increase of 31% over the same period of last year, of which domestic sales were 8875.45 Million units, an increase of 46.8% .However, we must face squarely that the heavy volume of China's air-conditioning market in 2017 has its own special reasons, and the continuous high temperatures in the peak season are the key factors to stimulate the growth of market demand. However, this is also the most uncontrollable and expected change Because, in essence, the domestic air-conditioning market, such as good weather without good promotion, it is difficult to get sufficient incremental air conditioning, the product has become the enterprise to achieve the scale of growth and improve the quality of management of the unanimous choice.
TCL air conditioning 2018 new intelligent air conditioning lineup
China's air conditioning product development through a number of tuyere period, frequency conversion, energy efficiency, appearance, and now accompanied by intelligence, wisdom, things, Internet and other related factors to enhance the level and widely used, the domestic smart home appliances to survive the infrastructure conditions Further improved, the domestic smart air conditioner market began to enter the rapid development of industrial upgrading.
Industry online statistics show that in the domestic air conditioner market ups and downs in the past four years, the proportion of smart air-conditioning sales increased year by year in 2017 is the smart air-conditioning market, the largest increase in the scale of the year, the proportion of key cities for the first time the proportion of more than 20% Its scale has accounted for 22.4% of the total.The rapid development of the Internet + will have a profound impact on the pattern of the traditional home appliance industry, the intelligent core of the structural opportunities emerged, which is TCL air conditioning 'cornering overtaking' opportunity.
Flagship model T Rui pricing
Product innovation drives TCL's continued growth
TCL Air Conditioners have got a lot of money today, especially since the TCL air conditioners have maintained a steady and rapid growth over the past ten years since entering the air-conditioner industry in 1999. Since the beginning of 2010, we have finally returned to the products, which is TCL Appliance Group Leader Li Shu-bin in the past to maintain sustained growth in the summary, in the scale of the volume of breakthroughs behind the product to create and reinforce.TCL air-conditioning as TCL Group, one of the important industries, adhering to the Group's' products + services', ' Smart + Internet 'double' + 'transformation strategy and' internationalization 'two-wheel-drive strategy, with industrial capabilities, product technology capabilities, brand and global operating capabilities, and Internet applications and services capabilities as the starting point, through the product Innovation drives the continuous growth of enterprises.
At the moment of the release of the leading demand for replacement, the user awareness of air conditioning products reached a historic high, they are no longer satisfied with the simple cooling system. In addition to the basic quality, health, environmental protection, comfort, quiet, home Integration and so on more and more demand elements, to provide enterprises with product development in the R & D guidelines.On April 26, 2017 TCL air conditioners put forward a new 'air conditioning +' strategy, released King Wutu and kitchen air-conditioning six smart Air conditioning new products as a representative event, TCL air conditioning in the past year presented a product of functional innovation, air conditioning products ontology features a breakthrough in user experience as the center, from the past, a single product intelligence, product intelligence, application scenarios Upgrade, but also in line with the domestic air conditioner market outbreak of competitive hot spots.
TCL air conditioning smart boutique display area
2018 TCL air-conditioning brand new intelligent strategy and technology line, abandoned the industry in the past to talk about the concept of the concept of the past, back to the pain point of air-conditioning and consumers just need to get up, with smart technology to bring consumers a substantial increase in consumer experience .
Latest technology plus products across the board intelligent
TCL Air Conditioner will be fully intelligent from 2018 onwards. Through technological innovation and integration, TCL adopts intelligent, adaptive and networked technologies to enhance the user experience in three dimensions around energy saving, comfort and health, and user habits Air conditioning by the standardized product advanced to personalized products.
Energy-saving is the key word of electricity, TCL intelligent air conditioning brand new 'energy housekeeper' function, real-time understanding of the use of air-conditioning tariffs, but also according to the user set fixed tariff effectively work one dollar per night, the function of electricity charges Easy to achieve full working conditions than ordinary air conditioning energy saving about 30%, while in terms of comfort and health, TCL smart air conditioning 'cool fluffy' system, 14 breeze leaves, 1372 microporous, 72 different air supply Mode, 30 seconds speed cooling function, 60 seconds speed hot 55 degrees titanium double steam self-cleaning to provide users with the most comfortable air solution.In more adapt to the user habits, TCL intelligent air conditioning equipped with a voice interactive system, voice command recognition accuracy Up to 95%, and based on cloud technology and big data cloud self-learning function, tracking, learning habits of users using air conditioners, and intelligent matching the best air-conditioning work program.An intelligent system can also achieve reasonable temperature and humidity control to provide Suitable for the consumer's moisturizing range.
TCL air conditioning five intelligent technology experience area
TCL air conditioning new products according to the target population and market demand is divided into three major series of flagship, star, popularization.This flagship release of the TCL 'T Core' series of hang-up, is TCL air-conditioning intelligent technology Set the culmination of products, equipped with all the latest smart air-conditioning, both ultra-high energy efficiency; star series of 'e Lian' hook and 'i Lian' products are TCL air-conditioning this year's flagship smart burst, the same energy efficiency than the industry The main brand price advantage; popular series of small six hook and small cylinder Guiji machine for price-sensitive consumer preparedness based on intelligent products, equipped with basic intelligence features, all streamlined appearance, the relatively low price will allow consumers Hard to resist.
Air conditioning is no longer a single property of household appliances, and the applications in many places and in many fields are constantly expanding, which provides great support for the future development of air conditioners. However, the prospective prospects are not readily available and the future competition But also intensified and upgraded to focus on TCL air-conditioning products to meet the challenges of consumer upgrades and rise of consumer groups in the new era with the same quality strategy TCL air-conditioning insight into the user's intelligent, personalized, quality home experience upgrade needs , Through the quality of innovation excellence, is becoming the backbone of the air conditioning industry.
