Today, the Bosch Appliances 2018 Dishwasher Summit held in Shanghai as scheduled, Bosi Appliances invited to include from China Household Electrical Appliances Industry Association, the authority of the market research institutions and industry chain partners more than a few guests, and nearly 200 sales partners and Nearly 30 media representatives to discuss the situation of consumer upgrades, the status of China's dishwasher market and development prospects.
Ms. Jiang Feng, Chairman of China Household Electrical Appliances Association, Mr. Gailke, Chairman and President, Bossi Home Appliances Investment (China) Co., Ltd., Mr. Ye Ge, Senior Vice President of Marketing, Bossi Home Appliances Group, Mr. Jia Dongsheng, general manager of Era Market Research Co., Ltd. and other guests spoke at the Summit, where Wang Weiqing, Senior Vice President and Chief Sales Officer of Boshi Household Appliances (China) Co., Ltd. and guests from companies such as Leadtime Group participated in the roundtable discussion. High-level leaders and guests at Bossi Appliances agreed that the upgrade of consumer spending in China will bring unprecedented opportunities for development in the dishwasher market. High-quality dishwashers will help enhance the quality of life for Chinese consumers and will be 2018 Witness the important year of this historic shift.
Deepen the dishwasher market layout, leading high-quality healthy living
'The year 2017 marks a year of rapid development in China's dishwasher market. As consumer upgrades escalate, dishwashers are welcomed by more Chinese consumers and Bosch will deepen its strategic layout in the future and continue to provide customers with dishwashers Market force. "Boshi home appliances Investment (China) Co., Ltd., chairman and president of Gailke at the event scene: 'Bosch appliance Chuzhou dishwasher factory officially put into operation this year, a variety of advanced technology equipped with dishwashers New products will also be released at AWE site. Bossi Home Appliances will bring new clean experience to more Chinese consumers through innovative technologies and high quality products, leading the Chinese families to pursue high quality and healthy life. '
In 2002, BOSHIX Appliances took the lead to introduce dishwashers into the Chinese market and became the first appliance manufacturer to sell dishwashers in China. After more than 10 years of hard work, it finally ushered in the thriving market of China's dishwashers A good time.This not only benefit from the continuous improvement of consumer spending in China, but also benefit from the dishwasher industry innovative technology and services.In a growing number of Chinese consumers to pursue new trends in high-quality life, As a leading high-end market, BOSI Appliances will surely seize the opportunity and shoulder the great responsibility of promoting the sustainable development of the dishwasher market.
Fit Chinese consumers' needs, carry out localized research and innovation
At the event, Mr. Yeh, Senior Vice President of Marketing of Greater China Region, Bosch, introduced the Bosch Group's dishwasher process in China and mentioned: 'Since 1964, the first Bosch brand and The first Siemens brand dishwasher since its inception, Bossi home appliances always adhere to the consumer as the center and innovate to foster market development, this year officially put into operation in Chuzhou dishwasher factory uniform global production standards, with the world's leading production Technology .Busi appliances dishwasher has been favored by many consumers, the future, Bossi appliances will bring more Chinese consumers excellent quality products.
Bosch Appliances (China) Co., Ltd. Dishwasher Product Marketing Director Wang Zhenglei introduced to the guests introduced Boshi appliances to meet the needs of Chinese consumers to create the dishwasher models and combinations of solutions in the deep plowing of Chinese dishwashers In the market more than a decade, BOSI home appliances always adhering to the 'consumer-centric' concept, and constantly improve China's dishwasher production and research and development capabilities, and local conditions for local innovation in dishwashers R & D innovation, Appliances set up a dishwasher R & D center in Nanjing in 2012. The R & D center is equipped with advanced experimental equipment that is comparable to the R & D headquarters in Germany to ensure real-time sharing of test data with the headquarters in Germany.Busi's proprietary patented technology - Can bring excellent drying effect and energy-saving effect for the dishwasher.Bosi appliances always adhere to the German ingenious quality, to create a dish-washing machine products fit the lifestyle of Chinese consumers.In recent years, Chinese consumers to modern The pursuit of the overall kitchen aesthetics continues to escalate; the height of the new customizable for most Chinese cabinets embedded, take full advantage of space, integrated embedding effect more Beauty also takes into account the ergonomics, so that most customers in the cooking, the elbow distance can be maintained at a comfortable height range.For a variety of Chinese kitchen and the installation of different family needs, Bosch home appliances into the independent, embedded , Semi-embedded, all embedded, compact and desktop, and other types of dishwashers, and continue to introduce ultra-clean, self-cleaning and other new features to meet the different needs of consumers washing habits and cleaning needs; Design, design Chinese-style 'bowl' area, to provide a more convenient use of experience; solve consumer pain points.
Mr. Wang Weiqing, Senior Vice President and Chief Sales Officer of Home Appliances (China) Co., Ltd., pointed out in the round-table discussion: 'The rising consumption level of Chinese residents and the rise of the middle class provide a strong impetus to the dishwasher market. Since the explosion of the media The development of good products to accelerate the spread of word of mouth through the future dishwasher has the potential to become a big appliance category.Busi appliances in addition to localization and technology in the design of innovation, but also committed to upgrading the consumer service experience and purchase Experience. We are full of confidence in the development of the Chinese dishwasher market. '
Bossi appliances are pioneers and defenders of the dishwasher market in China, making an important contribution to the development of the dishwasher industry in China. Looking forward, BOSI Appliances will continue to adhere to the policy of " Center 'product strategy, research and development to produce more high-quality products, to provide solutions for Chinese consumers, and promote long-term development of the industry.
