Focus on the essential needs of Foxconn to enable Sharp to start | 'people' | word brand strategy

Take advantage of user needs to change the general trend, March 7, organized by Sharp under the leadership of Foxconn, 'Sharp's humanity - SHARP 2018 Strategic Conference' was grandly held in Shanghai Jumeirah Himalayas Hotel, on the essential needs of mankind, Foxconn and Sharp officially released the "word strategy matrix", with science and technology to create Dingxin, reorganization of the home radius of the order, with science and technology to create value for mankind. Foxconn Technology Group Chen Zhenguo, vice president of Foxconn Technology Group Chief Marketing Officer Mr. Yuan Xuezhi, China Household Deputy Director Xu Dongsheng, vice chairman of China Electronics Chamber of Commerce Lu Renbo, deputy secretary general of China Electronics Chamber of Commerce, Mei Xiaochun, director of Smart Home Research Center of China Household Electrical Appliances Research Institute, Guo Meide, vice president of Albatron Cloud Network, and Li Huiurong, vice president of Oriental Shopping attended the conference.

At the meeting, Chen Zhen-Kuo, vice president of Foxconn Technology Group, said: 'Providing clean air, clean water and clean food for all' is a vision that Foxconn and Sharp have been planning. Based on this, Sharp is focusing on air, water and food These three aspects of the layout, through industrial upgrading and product changes, the healthy life of a better quality of life into more consumers' homes.

People-oriented Sharp practiced a new mission given by the new era

The longing for a better life is never-ending, which is the constant law that mankind follows in history. As we all know, clean air, clean water and clean food are always the basic and most common However, as the process of social development accelerates, a large amount of non-renewable energy is consumed, resulting in more and more extravagance of the most essential living materials for these people.

It is to recognize this social status quo that Foxconn empowers Sharp to cross the borders and across regions to create a human-oriented “human” font brand strategy, focusing on the essential needs of 'people' from a single electrical business operation. The so-called 'person' This refers to the consumer-centered transition from product-centered to user-centered, while 'beginning' means that no matter how the consumer demand changes, people's longing for a better life will never be lost. Clean air, clean water, clean foods are the most basic and common needs of 'people'. With people's demand for high quality, higher standards of 'clean air, clean water, clean food' become The necessary factors for people to lead a better life in the future. To this end, under the layout of Foxconn, 2018, Sharp will attack with a full range of products, starting with the reconstitution of categories, around clean air, clean water and clean food. Layout, to cut out the 'new mental block', to help people escape the needs and experience of the basic functions of home appliances, to achieve industrial upgrading and product changes.

In the era of consumer upgrading, people’s pursuit of quality of life has driven home appliances to move towards high-end, diversification, intelligence, and scene orientation. In Foxconn and Sharp’s plans, Sharp will have a depth through the “Structure Matrix”. Learning ability of artificial intelligence products, including clean air, clean water, clean food, three most essential human needs, supplemented by a higher level demand for beautiful faces, smart brains, etc., to integrate fragmented home products Become a collaborative ecosystem, further expand the boundaries of smart homes, redefine and open a new era of smart homes, build a smart home Internet ecosystem, and use technology to create value for humans.

Sharp air purifier Yao Shi first used technology to create value for mankind

The evolution of science and technology, never deviate from the 'human' development track, so, under the Foxconn energized by Sharp science and technology and human best way to get along with science and technology for human life more attractive interpretation in SHARP 2018 strategic conference site, for the 'clean air', Sharp from the user's essential needs for clean air, Ding Ding create new products to meet the needs of users of higher standards, heavy launch FP-WH70, FU-CJ30 two air purification New products, new products are equipped with Sharp's unique 'PCI net ion group technology'.

Sharp PCI plasma ion group technology, in short, is the use of high-voltage ionization of water in the air with oxygen, decomposed into H + (positive hydrogen) and O- (negative oxygen), generated by chemical reaction OH hydroxide oxygen from reactive oxygen species, Through these ion groups and the air with positive and negative charge of bacteria adsorption and binding. OH hydroxide ions, will destroy the bacteria cells in the protein, extract H elements in the bacteria proteins, into water (H2O), which also Sharp Purifier is able to inhibit the allergens, planktonic viruses, planktonic bacteria, decompose to remove the attachment odor, but also moisturize the reason.It is reported that the technology in 109 countries around the world, 21 widely-used industries and domestic and foreign Twenty-eight third-party agencies have verified the effectiveness of handling 34 types of harmful substances such as viruses, allergens, molds and bacteria, removing pet odors and odors, and 2 kinds of organic chemicals.

From the market, a technology for the needs of the public life, it should be commercialized, universal. In order to meet different user needs, Foxconn layout planning, Sharp plans to develop 13 new products in 2018, entry-level, medium End, high-end, high-end four grades, there are 9 new products listed. These products flagship 4 features (attack and defense speed wisdom):

attack: PCI Plasmacluster, suppress allergens, prevent and control bacteria, eliminate static electricity;

Anti: Efficient dust collection triple filter to help families in addition to haze, but also long-term addition to aldehydes;

speed: Kangda effect circulation, to create a unique cycle of the ultimate; large air volume, the wind quickly, in addition to rapid haze;

wisdom: Through the APP control connection, intelligent home life, so that every family can enjoy the clean air.

Whether it is the adjustment of strategy or the innovation of products, the people's needs are found by a keen sense of smell and strive to meet.As just the "material culture needs" to the process of "good life", the need for a better life In the face of rising consumption in the face of consumer upgrades, under the guidance of Foxconn, Sharp took the opportunity to launch the strategy of 'human capital strategy', practiced the mission of the times, transformed itself from a product-centered company to a user-centered company , Tap and create user needs to lead the era, unlock the user's higher standards of essential needs, refresh future lifestyles, will allow more people to enjoy a better life.