In the past year, China’s kitchen appliance market continued to experience double-digit growth, reaching a billion-billion mark at the end of last year. Consumer upgrades accelerated, kitchen power market competition intensified, and kitchen power giants continued to seize the track and introduce more innovations. Category and function.
On March 7th, Boss and Shenzhen Satellite TV jointly held a super launch event of the “New Food Age” in Shanghai, proposed the strategy of “creating a new Chinese kitchen”, integrated Chinese traditional cooking culture, and released the fourth-generation large suction hood 8231S. Steamer S228 and owner of pesticide residue purification sinks and other new products.
In the large-scale kitchen appliance business, the boss has 39 years of high-end brand appliances precipitation, the main kitchen appliances in the minds of consumers with a high degree of awareness. For Chinese families, a beautiful kitchen life is 'good life' An indispensable part of the '100 Billion Track', the manufacturing strength that supports the big market, the innovation that leads the industry to upgrade, and the insight to meet consumer demand have all become the companies' leading runners.
(Boss appliances 'new food era' super conference)
Innovation of traditional Chinese kitchen, upgrade the concept of life
'Creating all the longing for human life in the kitchen' is the corporate mission of the company's electrical appliances. 'Good yearning for' is an important idea for the current consumption upgrade. Chinese traditional kitchens emphasize 'domestic chores' and put cooking on the family task list. The “Chinese New Kitchen” proposed by the owner’s appliance emphasizes creating high-quality cooking experiences for Chinese families, through the realization of “convenient, healthy, fun kitchens, and innovative kitchen life concepts.
Diet, kitchen electricity, kitchen environment, are the three major factors for kitchen consumption. At present, the consumption upgrade of food and beverage is becoming a strong driving force for kitchen and electric industry. The Chinese people's dietary consumption upgrade is not Westernization, but more and more 'Chinese taste'. This conference invited several food and cooking KOLs to discuss the changes in Chinese traditional food culture and kitchen life. Under this background, Boss has introduced new products.
According to Wang Qiang, CTO of the owner's electrical appliance, early product development tends to meet the functional needs of users, such as automatic dishwashing, stove firepower requirements, etc. Today, kitchen appliances can fully meet the functional requirements of users, and kitchen appliances need to consider the value of users. The demand meets the user's pursuit of culinary taste and meaning. The Chinese food will carry more emotions. At the micro level, it will be expressed as 'home taste'. In a macroscopic view, it will be 'Chinese taste', 'Chinese' Taste '.
(Boss electrical CTO Wang Qiang introduced new products)
A large part of the reason for the formation of Chinese taste is that the Chinese taste is closely related to the utensils. Without steamers, steamed dumplings cannot be steamed. Without a jar, it is difficult to make a jar of soup. Intelligent steamer S228, which is equipped with a Chinese traditional ceramic cooker, makes the steamer both steaming and simmering. Wang Qiang said that this is the first step for the owner's electrical appliances to do the appliance. Putting some energy into the research and development of vessels. This is a new idea for expanding the category of kitchen appliances. However, Wang Qiang emphasized that 'this is not a search for Blue Ocean, but more of a search for a true Chinese taste.'
Boss also announced the industry's first professional kitchen cleaning system that integrates professional-grade agricultural water purification sinks, dishwashers, and water purifiers. It provides kitchen cleaning solutions for Chinese kitchens.
The new product released this time meets the new needs of Chinese people's kitchen consumption upgrade in terms of diet, cooking and kitchen environment and so on, so as to enhance the kitchen electricity innovation and seize the kitchen electric track.
How is the 100 billion market competition broken?
In front of billions of billion kitchen appliances market, there is still room for significant market growth.Currently, China's urbanization rate of less than 60%, according to developed countries experience, a country's urbanization rate reached 70% before the urbanization process Generally will not slow down.According to China's average annual urban growth rate of 1.2%, China will still experience a decade of high-speed urbanization phase.On the one hand, the acceleration of urbanization, driving consumption upgrade; the other hand, affected by the Internet, rural consumption Concept upgrade.
The face of billions of market size, companies are also facing the pressure of steady growth, how to maintain steady growth, which is the kitchen electrical and electronic enterprises in the future must think about the issue.
Maintaining the rapid and steady growth of the boss electronics for many years provides a clearer reference for the industry. The boss's innovations in manufacturing and R&D, and the demand insights in Chinese kitchens all show the advantages of professional high-end kitchen appliances.
The face of high growth, large-scale market development, manufacturing strength is particularly important, the boss took the lead in building electrical appliances industry leader in digital intelligent manufacturing base is a manufacturing innovation move, only a few people will be able to complete the intelligent storage of millions of orders Logistics, efficiency increased by 35%, and further provide favorable support for market demand; the same time, in order to ensure that enterprises have a sustained R & D innovation strength, Boss Electric last year set up the California Innovation Center and Shenzhen Innovation Center in the future will bring more business The R&D resources also make R&D stand in a global perspective.
Not only does it specialize in product innovation, Boss Electric also creates the industry's first creative incubation platform, and embraces social innovation more openly, not limited to the company itself.
In the era of consumption upgrade, enterprises have to face more 'changes'. In terms of insights into changes in demand, the boss electronics always take the lead. On the one hand is the high-end positioning of quality of life; on the other hand, China’s increasingly confident self-confidence, Chinese cooking will Become the quality of the heart of production performance. Boss electrical put forward the 'China's new kitchen strategy', not only to innovate the concept of kitchen life, but also further integration of traditional Chinese cooking culture, with the ultimate science and technology interpretation of Chinese cooking life.
Taking the range hood of the boss's electric appliance as an example, in order to solve the problem of smoke, noise, and decontamination of the flue, starting from the “shared thinking” of altruism, putting the issue of public smoke fumes on an innovative position, launching the industry’s first The Central Range Hood brings the era of 'zero smoke' to the community.
(Boss electric central range hood)
The expansion of the scale of the market of one hundred billion yuan is also a signal of “overwhelming demand”. How to grasp the market direction and adjust the direction of R&D and innovation is very important for manufacturing companies. Therefore, the owner’s electrical appliances never limit themselves, but also strive to surpass the brand. Self - to achieve brand rejuvenation, make the brand loved by generations of young consumers, continue to glow vitality.
In the era of consumer upgrading, the demand for high-end kitchen appliances is very high. However, there is no ready-made way for product R & D. Only by continually challenging existing modes and exceeding ourselves can we allow enterprises to grow by themselves and achieve the vision of a hundred years.
