TCL Wang Cheng: Create '1+N+1' mode to provide users with better time solutions

In 2017, the TV market has undergone a severe test with sales of only 47.52 million units, a decrease of 6.6% from the same period of last year, which is the largest decrease since 2003. However, in 2017, TCL Television experienced contrarian growth, with 2017 The total global shipments reached 23.23 million units, an increase of 16.4%, to achieve the strongest growth in five years, ranking the top three global TV brands.To this, senior vice president of TCL Group, TCL Multimedia CEO, Thunderbird Technology Director Wang Changcheng said TCL television has been able to perform well, mainly from two reasons:

First, TCL TV regains the user's perspective and redefines TCL's products. In 2018, TCL continued the naming of X/C/P series products. This is TCL's product for different segments. Among them, the X series is defined as the new elite, the C series is defined as the new middle class, and the P series is defined as the new generation. These products are marketed in different ways for different groups, giving users a better understanding of the value offered by different TCL products.

In addition, in 2017, TCL Television also actively cooperates with global brand ambassador Ma Tianyu and the propaganda of "big country brand" to build an effective bridge connecting brands, products and users.

The second factor is based on the layout of TCL over the entire TV industry chain for many years. TCL is now the only TV company in China with upstream production of key components of the original manufacturing capacity, vertical integration of the industry chain in the consumer electronics industry, vertical integration can give me TCL resources on the assurance and competitiveness, and Let TCL TV have inherent advantages in product innovation.

In 2018, the color TV industry is also full of challenges. On March 6, TCL made a rethink on the nature of television and manufacturers. With the iteration of the Internet's intelligent technology update, television products are no longer just a piece of hardware. Also includes the system, rich content, and application services under a variety of home scenarios. Therefore, the essence of TV manufacturers is the provider of user time solutions. Wang Cheng said that this is exactly what TCL is fighting for.

In order to achieve this goal, TCL TV presented a '1 + N + 1' strategy for content operations during the conference:

The first '1' is a large content collaboration platform, which is Tencent video;

'N' refers to a number of large content partners, such as 4K Garden, 1905 Movie Network, Ricky Animation, etc. There are currently 10 content platforms and TCL reached a differentiated content to provide cooperation;

The last '1' refers to an integrated broadcast control platform that is deeply integrated with TCL, that is, a licensee. After a year or so of preparation, the TCL and the Southern New Media officially joined hands, and it was the first TV manufacturer to appear in the industry. The in-depth cooperation of the licensees and the adoption of the industry's first capital partnership + resource integration + teamwork strategy joint venture model.

In addition, TCL was introduced to provide users with better and exclusive services Grand 'hui' staff service , Not only allows users to watch updated content in advance, Skip boot and SMD ads, In addition, more importantly, TCL Da Hui will implement an account to directly log in all TCL TV pre-installed APP features, enjoy cross-App Consistent membership services such as video and music do not require frequent logins between App accounts.

Facing the future, various color TV technologies flourish, such as Samsung on the CES show Mini LED products, laser television set standards, etc. Wang Cheng believes that these new technologies do allow users to have more choices, and at a lower cost to see an eye-opener Ultimately, it will benefit users and consumers. However, TCL still continues to develop along with quantum dot display technology. It is a world leader in QLED self-luminous display technology and has established companies with leading domestic companies. Breakthrough progress, research results are to enable QLED luminescent materials will gradually come into the market from the self-luminous products become possible.