HomePod Tell us | Ads are the essence of music

After Google and Amazon launched their own smart speakers, Apple's HomePod once again set off a smart speaker wave.

With the recent launch of HomePod, smart speakers are once again pushed to the cusp, a variety of articles, analysis, comments are compared HomePod and other smart speakers strengths, weaknesses, shortcomings and strong.

However, as the producer of HomePod, Apple did not show how powerful their speakers are. We can see HomePod's evaluation and evaluation in various foreign media and some domestic media.

And from these articles you can hardly find one thing in common if you do not savor it: most of these reviews and consumers are most concerned about, not smart, and how many things Siri can do.

The large articles are introduced HomePod sound quality and its shocking low-frequency performance.At least in the author to see almost all HomePod related evaluation and experience, the sound quality is a shocking part.

On the other hand, Apple does not seem to repeatedly emphasize Siri how powerful, after all, has also been born two years also set off a wave of intelligent assistant products, Apple seems to have no need to once again teach consumers what to do Siri, Because you all know it.

HomePod for Apple's positioning, more like a sound quality and the addition of Siri speaker products.

Many people think HomePod is Siri entity, we live in an innumerable science fiction film has become a reality in the world.

Think of "The Avengers", the film's Iron Man voice assistant Jarvis entity out of a super hero - visual hallucinations, and the reality of life is not a science fiction film we do not have the gold and spiritual gems, but Apple also must Will not tweak their voice assistant into a ball-like speaker ...

The point is that HomePod is a speaker and smart, not smart and a speaker.

Apple's new HomePod ad

In fact, this article is due to see a new advertisement for Apple HomePod, in which the actress dragged his exhausted body to get off work after returning home and told Siri: Play my favorite music.

This is also the only one in the entire commercial involving Siri and intelligent scene, and then HomePod began to play music, and the heroine also gradually began to dance with music and dance, the room changes with the dance, fatigue gradually receded and become Happy together.

In this ad, the less intelligent parts are negligible, and the more ideas you want to convey to viewers and consumers are:

Music is the source of fun to life, can change your frustration, can make you happier, can make you feel the shock of art, etc., music is an important part of human life icing on the cake, and voice assistant Not

And the other hand, before the HomePod ads, Apple has also been using music to infect the audience and consumers, in addition to the appearance of the video is focused on hip-hop music or pop piano music in the high frequency, and Siri itself, No mention.

Finally, want to say: science and technology can only replace the technology itself

Last but not least, a bigger topic is that in this rapidly evolving world of technology, we have seen too much new technology in just a few years, as we said earlier: We live in an untold number of science fiction films Become a reality in the world.

Voice input method, video calls, and even rockets can be recycled, but the technological progress itself can only replace the technology itself.

Speakers can help you buy things to tell you the weather, the camera can better reduce vibration and have higher pixels, the scanner printer has evolved to scan or print 3D objects.

But the works of Bach, Bresson and Michelangelo will not be forgotten by human beings because of the advancement of science and technology. Art will always be generously displayed before the world and technology will not happen to them Any impact, science and technology will only produce new art and will not replace the once great.

So regardless of smart speakers, more powerful cameras or what 3D aspects of technology, advances in technology can only bring convenience to our lives, but in the final analysis as long as they can interpret or create art, so their artistic value In fact, they are always greater than the value of science and technology.

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