AWE 2018 will open tomorrow at Shanghai New International Expo Center. As the top three home appliance and consumer electronics show in the world, AWE is the annual event of China's home appliance market, sitting in the world's largest home appliance consumer market, and the strongest The large domestic home appliance brand lineup, AWE's convening every year has involved the eyes of the global home appliance industry.
Click to enter AWE 2018 wonderful shot
In 2018, AWE welcomed many positives. Under the environment of consumer upgrading and the rise of middle class, China’s home appliance market has entered a new round of boosting cycles. Consumers have begun to bid farewell to traditional “price” as they purchase home appliances. The idea of 'enough to be good enough', the concept of 'experience is king + quality of consumption' has taken root in mainstream consumer groups.
This trend will force the expansion of high-end consumer electronics market share, so that China's manufacturing advantage to more 'product power' tilt, for the development of the entire appliance market, or the user consumption structure is very beneficial. AWE 2018 exhibition so that we look forward to the reason before we start with the first look at this AWE show what is worth our attention to the brand trends.
TCL: TV + ice wash joint attack
TCL branded TV products achieved 131% sales growth in the North American market in 2017, winning the honor of 'the fastest growing TV brand.' As a banner of China's home appliance brand, TCL not only has TV, pollution-free washing machines, integrated air-cooled Frost-free frequency refrigerator is also a hot product, then this TCL AWE will be at home for us what kind of surprise it?
TCL - the United States 'fastest-growing TV brand', looking forward to AWE's performance
Asia Capital: 30 years focused on air / water / ecology
This year coincided with the 30th anniversary of the establishment of Asia Metropolitan Government. Under the guidance of the concept of air, water and ecology, Yadu has maintained a good momentum of development in the hot domestic air purifier area with its profound technology accumulation. Product harvest great success in the AWE 2018 show, Asia will have what kind of performance?
Asian life smart museum experience
Okuda: to meet the new needs of people's lives
Data show that Chinese users stay in the living room watching TV time is shortening, and reside in the kitchen to make food but the time has been extended with the continuous improvement of quality of life, the value of the diet is changing from 'belly' to 'enjoy' Okuda as a brand History over 30 years, has been focused on creating advanced kitchenware brand, the industry is undergoing all the changes just like its development for custom reconstruction, AWE 2018, Okuda's performance how people look forward to?
Okuda brand booth renderings
The exhibitors we introduced above include not only the industry giants focused on traditional household appliances, but also the mature companies that have made great efforts in hot markets, and of course, there are professional brands that follow the trend and will usher in the spring of the industry. Apart from them, AWE It is an international stage where players from home appliance brands from all over the world will gather here for a show: AEG Germany, Panasonic Japan, LIFAair Finland, Philips Philips Netherlands, etc.
AWE 2018 part exhibitors
March 8, 2018 -11, AWE 2018 is about to open the curtain, the world's leading home appliances brands, fashion avant-garde experience, smart technology superior taste, will be presented here the most like-minded expression. ZOL Appliances Division reported in front of the team Has arrived in Shanghai New International Expo Center today, the next four days, we invite you to meet AWE 2018.