March 7, 2018, 2018AWE the day before the opening ceremony, Haier smart home strategy conference released in Shanghai on the heavyweight.
At the conference, Haier exclusively distributed customized scenarios for the entire scene and realized the new experience of the smart home through the '4 + 7 + N' business model. It is the industry's first user-centric, user-customized smart package.
Since then, Haier smart home will be built into a set of customized ways to millions of households, the wisdom of families bid farewell to 'patchwork' into the 'sets' era, users can meet their own needs N kinds of intelligent life scene customization, consumption In the shopping and offline smart home experience shop can be purchased .This not only redefines the experience value of the wisdom of the family, but also with four major advantages and intelligent industry formed an absolute separation:
- When the industry is in a single product intelligence can not Unicom, Haier achieve information sharing between different products interoperability;
- When the industry is in the passive control of human-controlled machines, Haier has realized its own initiative in decision-making and self-decision making.
- When the industry is in a single product product intelligence, need to patch together to lay a wise home, Haier again with the whole scene customized wisdom package to open the life X.0 era;
- When the industry is fragmented in service and N teams of N brands are required to go N times, Haier, through its service system, solves all the service needs of users of complete sets of household appliances at one time.
At this point, Haier's understanding of intelligence and the industry to explore and practice of intelligence formed a distinct distinction.Haier smart home intelligence because of interoperability, active service, complete sets of wisdom, one-stop service four unique advantages into the family .
So, Haier smart home to enter the consumer's home users, industries, customers, respectively, what kind of impact? The following, we analyze one by one.
For users: Have a full scene, customized, intelligent package, one-stop service of a better experience
What kind of life experience does the '4+7+N' full-scene customization wisdom package bring to the user? At the press conference, Wang Hao, Vice President of Haier Home Appliance Industry Group presented to everyone.
Before this, if consumers want to experience a whole set of smart solutions, the home is often such scenes: A brand audio, B brand router, C brand oven, D brand TV, E brand curtain, F brand wardrobe.. .... The rush to buy a variety of scattered single products to piece together a smart home, and the service is not uniform, the style is not uniform, the product can not interoperate, and Haier's release of '4+7+N ' Full-scenario customized wisdom package, based on its unique set of capabilities, changed the status quo.
Specifically, '4' refers to the four major physical spaces that Haier continued to iteratively upgrade, including smart living rooms, smart kitchens, smart bathrooms, and smart bedrooms. '7' represents the whole house's air, and the whole house uses water. , Whole House Security, Whole House Voice, Whole House Health, Whole House Information 7 Big House Solutions, and N is a variable, which means that users can freely customize the smart life scene according to their own living habits, unlimited change.
Based on four major physical spaces and seven large-scale housing solutions, from pre-renovation to renovation, all kinds of smart living needs such as air, water, food, security, and entertainment can be met in one stop, and unlimited customization of smart scenes can be realized. As an example of solution, there is no need to use brand-name hodgepodge, Haier smart home water softener, pre-filter, pipeline machine and other full-line water purification equipment, and real-time water quality from soft water piping design and installation to use. Invisible soft intelligence, etc., can help users complete the water management of the whole house easily.
For the industry: 3 big platform empowerment wisdom package to crack 4 major pain points
As mentioned at the beginning of the article, Haier 's "4 + 7 + N" full scene customization wisdom package solution to the impact of the industry lies in cracking the four major pain points: hard to communicate, not active, not complete, service fragmentation.
Behind the four major challenges in solving the industry is the unique platform support of Haier 's "one man and one person." Based on the first social interaction platform, the' user sensor 'formed by 800,000 micro-owners can interact with the user needs ; COSMOPlat first platform for industrial Internet, smart home products, services and solutions can be quickly and accurately landing; and based on smart home industry, the first platform for artificial intelligence U +, Haier can gather more developers to achieve rapid iteration of the scene . At the conference, U + platform released X + Smart Life synchronously, and launched the full-scene service customization era with UHomeOS and IoT + AI dual engines.With the birth of the world's first scene Store, users can access the U + APP Customize more scene solutions more easily.
To complete the whole scene customized wisdom package of a unit - the whole room air solution, for example, the net sector self-cleaning air conditioning, Ceiling air conditioning, kitchen air conditioners, new fans and many other styles and line-up of air products consisting of air Solution that can be a one-stop to meet the user from the decoration before the renovation of a variety of air-related needs, more importantly, the whole program in the network of all network products can take the initiative to serve through the detection of air temperature, humidity, cleanliness , Clarity and other data, since the judge, self-processing, self-regulation of the whole house air, allowing users to be at any time anytime in a constant temperature, constant humidity, constant net, constant oxygen air environment.In addition, Haier air equipment and television , Security system interconnection, to achieve real-time display of air quality and equipment energy consumption information throughout the house.
In the smart kitchen, centered on Xin Fridge Refrigerator, the entire kitchen can be linked to achieve storage, processing, cooking, cleanliness, purchase, and 6 security scenes of Unicom Security. The refrigerator can accurately recommend health plan meal plans based on user's data, helping Users can purchase foods with confidence and recommend recipes. They can also directly connect recipes to ovens and range hoods, sterilize cabinets, easily implement one-button baking, linkage of smoke stoves, and automatic disinfection. If a friend knocks on the door, the display of the refrigerator Can also immediately switch to the access control system Unicom Security.
Interoperability, active service package, will be difficult to communicate, not active, not complete sets, the service of the four major pain points one by one digestion.
For Customers: Smart Home Accelerates Home Mobility to Activate Business Value
Haier smart home '4 + 7 + N' full scene customized wisdom package how to quickly enter the home?
In recent years, smart homes have become hot, but the market has been exposed to external heat and cold. The main reason is that there is no commercial support. It can't be used or can't be seen. It neither enthusiasm for users nor markets for customers. This time, Haier not only redefines the user experience value with a full-scenario customized wisdom package, but also has made preparations at the channel, service, and product level, with complete sets of experience, complete package design, complete sales, and four sets of packaged service capabilities. Promote the commercial value of the smart home market together.
Haier smart home in the market specifically how to really landing? Specifically, divided into four steps:
- all channels for experience and purchase.In addition to offline already has 30000 stores in Haier, this year will continue to layout 6000+ smart home experience shop, shopping and other e-commerce platform will also create online smart home experience center, and more Channels to facilitate user experience and purchase;
- Complete package design relying on Haier Iteration upgraded 3D cloud design platform, providing a key configuration of the whole family peace of mind design, a variety of styles to meet one stop;
——Complete set of sales aspects. The original subversive explosives such as Haier ice wash and other top 10 industrial lines can guarantee that the whole house's smart solutions will be bought once. For the convenience of consumers, Haier Smart Home will also launch special luxury sets. Different sets of packages, consumers can choose according to the need to set or free custom;
——Complete set of services. Cracking users' multiple choices and multiple orders to install multiple time-consuming and time-consuming pain points, Haier is the first in the industry to implement a one-stop end-to-end complete set of customized services, full-process life cycle management, and one service. The team solves any service needs of the user's complete set of appliances.
It can be said that as the pioneer in the industry, Haier has already sounded the clarion call for smart homes. It is reported that from now on until April 8th, the “Quality Life One-stop Purchase of Haier Smart Home Appliances” will be officially opened. Haier will officially open. It will provide consumers with a "best one-stop design, one-stop sales, and one-stop service" solutions for life with the world's leading smart new products. The release of the celebrity package and smart new products will also be available throughout the country. The smart stores are delivered to every family in need.
The report of the 19th Party Congress emphasizes that the people’s longing for a better life is always the target of struggle. The core of Haier’s “one-in-one” model is user-centricity, which closely connects the good life demands of employees and users. At the beginning of this year, OCF, the world’s largest organization for the Internet of Things, awarded Haier the only IoT interconnection certificate for Haier. The smart family project was approved by the National Development and Reform Commission and included in the national “Enhanced Manufacturing Core Competitiveness 2018 Project”. Haier's wisdom family has become the only international recognition, and the country took the lead in endorsing the fine life of the first board. In the battle of 2018AWE, the results of Haier's smart family's good life continued to lead. This also means that Haier has become the leader of global home appliance brands in the era of traditional brands. After that, it opened up a new blue ocean for the brand of the first platform for the smart home.