On March 6th, TCL's refrigerator washing machine 'Chuang·Future' was launched in Shanghai in 1933. The brand strategy of TCL Refrigerator Washing Machine was upgraded to 'Excluding Pollution+', Smart Health, and Air Cooling+'. , Focusing on the healthy life of users, through the use of product scenes and user experience, accelerate the healthy life of the family, increase the temperature for the healthy life of the family, and create a healthy 'home' speed.
In this conference, TCL refrigerator washing machine was launched globally to carry out brand-new strategic product upgrades, and was equipped with free-pollution washing technology for washing machines, integrated refrigerator air-cooling technology for intelligent and healthy refrigerators, and continued to focus on the healthy life of users. The innovative gift of health and quality of life, the charm and responsibility of the big country brand. TCL global brand image spokesman Ma Tianyu in person at the conference site, personally feel the TCL refrigerator washing machine new pollution-free drum washing machine and one variable frequency cross four door air-cooled refrigerator .
TCL 2018 Spring New Product Conference Held in Shanghai
New Brand Strategy Upgrade Protecting Family Health
TCL refrigerator washing machine takes 'pragmatic innovation' as its product brand gene, always taking customer needs as the core, and innovating for the healthy life of users. In order to completely bid farewell to the secondary pollution of the washing machine, TCL broke through traditional technical barriers and changed the internal structure of the washing machine for three years. In 2016, we pioneered a brand new category of anti-fouling washing machines. We use technology innovation to lead the needs of the times. We thoroughly isolate dirt from the washing machine, bacteria and heavy metal pollution, and let users bid farewell to secondary pollution.
In 2018, TCL Washing Machine, the founder of the industry's free filthy system solution, upgraded its 'free filth' to a 'free pollution +' strategy. In 2018, China's offline channel business took the lead in implementing the entire product line. Fully promote the promotion of pollution-free shared washing machines into the campus to care for the health of students. This year, we will stop investing in the development of non-polluting washing machine products. By 2020, we will stop producing non-fouling washing machines and provide more users with contaminated washing machines. The health care brought about by the company creates a 100% free of pollution. The TCL washing machine is constantly upgrading its product technology to create a healthy 'dirty home' for its users. Technological innovation benefits thousands of households, and further promotes the entire washing machine industry to a new milestone in the transformation of health care.
Tsing Tsz, Product Director of the Washing Products Center of TCL White Home Appliances Division, released the 'No Pollution +' Strategy
TCL Refrigerator continues to deeply plow the integrated variable frequency air-cooling technology pioneered by it, not only creating the best exclusive space for different ingredients, retaining the natural taste of ingredients, but also focusing more on the technological innovation of smart food storage in the refrigerator from inside to outside; TCL refrigerator full upgrade smart health 'air-cooled +' product brand strategy - 2018 TCL refrigerator unique AAT intelligent sterilization system will be fully popular in 250L new products, 100% of all new products equipped with antibacterial door seal and antibacterial handle; By 2020, TCL refrigerators will strive to achieve a healthy refrigerator sales ratio of 70%. Through product core technology innovations, TCL refrigerators are fresh, nutritious and healthy from ingredients, creating a three-meal-to-eat meal chain for users from shopping to food storage. The perfect score for a healthy life.
Teng Fei, General Manager of Refrigerator Product Center of TCL White Appliance Business Unit released 'Air-cooled +' strategy
'Non-stain +': More than just free from pollution
In the washing of daily life, there are hidden secrets in the corners of the washing machines we use. In the ordinary washing machines used six months later, there is a lot of dirt, bacteria grow over a long period of time, and clothing for the family The washing time was subject to secondary pollution. After the bacteria was tested on 128 washing machines by the Shanghai Municipal Center for Disease Control and Prevention (CDC), the rate of bacteria over-standard in domestic washing machines was as high as 81.3%, and the detection rate of the fungus in the internal tank was 60.2%. The detection rate of coliform bacteria was as high as 100. %. The China Household Electrical Appliances Research Institute tested the washing machine that had been used for 3 years and found that the bacteria washed out reached 700,000. The clothes that have been washed in sewage for a long time are harmful. The mold in the washing machine inside the washing machine is for women. The harm is as high as 60.2%, which is more harmful to children with lower immunity.
To this end, TCL lasted three years, breaking the traditional technical barriers to change the internal structure of the washing machine, 16 years officially launched the first new category of pollution-free washing machines, technology innovation to lead the needs of the times health, the first wave in the washing machine Structure, isolation of dirt and bacteria between the inner and outer drums, the water tank in the drum washing machine to avoid pollution structure, complete isolation washing machine dirt, germs and heavy metal pollution, to achieve pulsator, drum washing machine free of pollution solution, from bid farewell to laundry two Pollution; to dare to dare dare to adhere to the innovative spirit practice big country brand.Currently, TCL pollution-free washing machine to provide users with all-round, the whole process, the whole life of pollution-free systems: washing machines to bid farewell to fixed contaminants , Hair, metal, oxide, etc.) and germs (bacteria and microorganisms) to achieve 100% health care of omnidirectional pollution-free; to achieve the whole process of washing-free pollution, without separate procedures, pollution-free process convenient and worry, every time The new laundry experience, so that clothing a new look; to provide users with a full life cycle of pollution-free solutions, TCL sewage-free washing machine product life cycle, from the purchase Use any length of time will always be dirt-free, no pollution during use.
TCL White Goods Division Washing Machine Product Director Xing Zheyin explain TCL pollution-free washing machine Innovation and Technology
At the same time, TCL pollution-free washing machine a number of 'pollution-free +' technological innovation, to bring users smarter, cleaner and more convenient laundry experience, improve the quality of modern life. TCL pollution-free washing machine using the first low-speed quick-drying condensate wash Baking machine, double efficient metal condenser, to achieve 40 minutes speed washing and drying one - two shirts 40 minutes speed wash, wash fast drying, two shirt 26 minutes speed drying; at the same time the drying temperature of 50 Low temperature drying care, so that clothes in the low temperature drying process, even wool, feather, silk and other materials can also achieve exquisite drying care, so that laundry drying no longer become a fast-paced life constraints.
TCL global brand spokesperson Ma Tianyu experienced TCL pollution-free washing machine
In order to bid farewell to the user's laundry cross-contamination and realize exclusive family-owned exclusive washing space, TCL Contamination-free Washing Machine was the first to create a '1+N' washing mode by virtue of its innovative inspiration from Russian matryoshka. 1+N exclusive space realizes a washing machine to meet the exclusive needs of the family's health. At the same time, the 12KG large-capacity washing space is realized in the contaminated drum washing machine. It meets the needs of the family's large amount of laundry at one time and meets the needs of modern families in multiple dimensions. , Using motor, blower BLDC dual frequency conversion technology, to achieve 45 decibels quiet washing, speed up to 1400 rpm, easy to support long-term efficient and stable operation of the washing machine, energy saving and efficient dehydration without deformation, power lasting 20 years of use; T-DI intelligent precision automatic release system, 1.2 liters large capacity, one added to meet the needs of users washing in January to create a comfortable living space.
TCL pollution-free washing machine product lineup
'Air-cooled+' : Not only fresh, but also a smart and healthy air-cooled home
After several years of research and development, 'Cool Air Selecting TCL' has become the brand imprint of TCL Refrigerator. In August 2015, TCL Refrigerator debuted TCL Negative-Oxygen Ion (AAT) fresh-keeping refrigerators, focusing on the fresh storage of ingredients; in 2016, TCL refrigerators first Push TCL air-cooled dual-conversion refrigerators, highlighting the limitations of industry air-cooled technology; in 2017, TCL released one-piece variable-frequency air-cooled refrigerators in the world. It is the first integrated inverter air-cooled technology in the industry. It is minimalist and simple. It inherits the classic Huazhang and makes life and fashion possible. Meet the source, return to the origin, create the best exclusive space for all kinds of ingredients such as fruits and vegetables, fish, etc., retain the natural taste of the ingredients, lead the new fashion of the times. From 2018, from wind cooling to intelligent and healthy air +, TCL refrigerator innovation is more than Focus on fresh ingredients, more focused smart health storage, for users to create ingredients from outside to inside the wisdom of health home.
Deng Fei, General Manager of Refrigerator Product Center of TCL White Goods Division delivered a speech
TCL integrated variable frequency air-cooled refrigerator, unique integrated control dual conversion technology, with intelligent air-cooled frost-free technology, quickly create a uniform temperature storage space for food ingredients, achieve 2-minute fast cooling 1 °C, lock ingredients fresh, full space Permanent AAT negative oxygen ion freshening technology, providing dust, deodorization, sterilization, fresh care as one of the 360 degree maintenance of the ingredients, to achieve a 70% lock rate of fruits and vegetables for 7 days, with wet and dry zones, 3 °C mother zone , -1 degree fish fresh-locking zone, wine tea health products special food storage area, large space for the exclusive more professional, fresh and more natural, truly achieve the food from the "simple storage" to "storage conservation" upgrade.
TCL General Manager of Refrigeration Product Center of White Appliance Business Division Deng Fei explained TCL integrated inverter air-cooled refrigerator innovation technology
In daily life, we are more accustomed to putting ingredients that need to be stored for a long time into the refrigerator for preservation. The refrigerator is used as a family's food preserving “risk” library, which can be found inside our invisible refrigerator. In the corners of the space, food materials are eroded by various bacteria during the storage time cycle, and the longer the storage time is, the greater the harm of erosion is. This invisible health hazard is often overlooked.
TCL global brand ambassador Ma Tianyu experience TCL one inverter air-cooled refrigerator
TCL refrigerator believes that preservation is the duty of the refrigerator. Health storage is the most intimate care for the user's life. So how to keep foods goodbye to bacterial erosion while keeping fresh? TCL refrigerator is the first in the industry to achieve mold level 1 silver ion Antibacterial handle, antibacterial rate of 99%, and the use of anti-mildew grade 1 antibacterial door seal, Escherichia coli, Staphylococcus aureus sterilization rate of up to 99%, to achieve the external space of the refrigerator's health management; in the refrigerator, through the wisdom of AAT The bacteria system removes 91.17% of the internal space of E. coli, protects the freshness and safety of ingredients, and provides families with thoughtful health care. When the public's demand for healthy living continues to rise, the healthy storage of ingredients will undoubtedly satisfy the user's life. Demand, which has become the next force for the development of the refrigerator industry. From the fresh storage of ingredients to the health care of the family, TCL Refrigerator continues to promote the smart and healthy transformation of products.
TCL White Appliances Refrigerator Products Manager Tang Fei explain TCL one inverter air-cooled refrigerator health care
Nowadays, with the new strategy, TCL refrigerator washing machine in 2018 will continue to actively practice the great-power brand, Continue to improve product technology and constantly strive to meet the people's demand for a better life. We will deeply interpret the essence of a big country brand and take the brand belief of dare to think, dare, and dare to persevere, and pay tribute to the reform and opening up 40 years Great era.