On the morning of March 5, the first session of the 13th NPC was opened and Premier Li Keqiang of the State Council made a report on the work of the government. The premier's government work report made specific arrangements for this year's government work and formulated the proposals on economic, social, livelihood, and ecological fields A series of goals, many of which are closely related with the home appliance industry, could be called a gift package for the home appliance industry in 2018. These positive news include raising the threshold for personal income tax, tax cuts for businesses and individuals, and launching new Shed change plans.
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Increase personal income tax threshold
Since China raised the threshold for personal income tax from 3,500 yuan in 2000 to 3,500 yuan in 2011, the market environment in China's home appliance industry has undergone tremendous changes. Large-scale, low-cost and cost-effective traditional competitions based on huge demographic dividends Mode gradually failure, the consumer electronics market has shown a clear upward trend in consumer spending, consumers are willing to product quality, industrial design, functional performance and user experience better home appliances to pay the corresponding price, this wave of rising consumer spending has been the trend Replacement to promote the growth of the home appliance industry, the main driving force.
According to the "Report on the Consumer Crowd in China's High-end Household Appliances Constructions 2017" formed by a survey conducted by the high-end home appliances and consumer electronics top prize organizing committees in China for major and middle-income consumer groups in key cities in China, the demand for improving quality of life and upgrading has become a consumer purchase The main purpose of high-end home appliances, more than Liu Cheng consumers out of high-end consumer electronics products for the promotion of quality of life in the purchase of high-end appliances in the process, the price is no longer the core concern of consumers, replaced by the technical content of the product , Intelligent control, product quality and brand awareness and other factors.
According to the data from the Ministry of Commerce, during the Spring Festival of 2018 (New Year's Eve to the beginning of the first month of the sixth month, ie February 15 to 21), smart HDTVs, drying integrated washing machines, sweeping robots, water purifiers, dishwashers and other home appliances are favored. This also strongly confirms the strong consumer upgrade trend in the home appliance market.
The contribution rate of consumption is continuously increasing in the "troika" that drives our country's economic growth, and consumers will be more able and willing to spend only by letting the residents' pocketbook be boosted. During the two sessions this year, raising the personal income tax The call of the conscription point is constantly rising, and the All-China Federation of Industry and Commerce proposed to raise the tax threshold of a single tax from the current 3,500 yuan to 7,000 yuan in the "Proposal on Further Promoting the Reform of the Tax System" to the CPPCC National Committee. The NPC deputies and chairman of Gree Dong Mingzhu said in an interview with the media that the personal income tax threshold should be increased to 10,000 yuan.
Premier Li Keqiang explicitly stated in his report on the work of the government that he should 'steadily raise the income level of residents' by 2018', including specific items such as "raising the threshold of personal income tax, increasing special education for children and serious illness, deducting special expenses, reducing the burden rationally and encouraging the masses To increase income through labor, to prosperity. "These measures will help our urban and rural residents to increase hand income, which will boost the consumer confidence of urban and rural residents in China, encourage consumers to improve the quality of life and the replacement needs of the purchase With its economic ability to match the home appliances, resulting in a large number of high-end home appliances purchase needs.
Launched a new three-year shed change plan
As a real estate downstream industry, the prosperity of the home appliance industry has a close relationship with the real estate market, especially the typical real estate and post-cycle industries such as kitchen appliances and sanitary appliances, which are greatly affected by the fluctuation of the real estate market. According to management, at present, 80% of China's kitchen electricity market demand comes from new demand, and 20% comes from renewed demand.
In this year's government work report, it is explicitly mentioned that a new three-year shed reform plan should be initiated, and 5.8 million units will be started this year. Not only that, but the Chinese government will also establish a sound and long-term mechanism to promote the steady and healthy development of the real estate market. For the industry, the shed change plan will create considerable new consumer demand for home appliances. The steady and healthy real estate market is important for avoiding the ups and downs of the home appliance consumer market. The importance of promoting the steady growth of the home appliance industry is self-evident.
The government work report also proposes to improve the quality of new urbanization. This year, 13 million people will be relocated to the city. This part of the urban settlement community will also be an important potential user in the household appliance industry.
As the urban market completes the popularization of most home appliance categories, it gradually enters the consumption phase, which is mainly based on replacement demand. The potential for consumption in the vast rural market is increasingly valued by home appliance manufacturers and retailers. Companies try to sink channels, Jingdong, Tmall and other e-commerce giants have gradually extended their reach into the rural market. This year's government work report mentioned that it is necessary to vigorously implement the strategy of rural revitalization, which is conducive to stimulating consumer demand for household appliances in the rural market.
Reducing taxes for enterprises and individuals by more than 800 billion yuan in the whole year
The end of 2016, Fuyao Glass plant in the United States and its chairman Cao Dewang related remarks have caused manufacturing and media extensive discussion of the tax burden on Chinese enterprises to reduce corporate tax has also become a large number of experts and manufacturing enterprises aspirations.
This year's report on the work of the government can be said that it has brought real benefits to the home appliance manufacturing industry. The Prime Minister said that in 2018, businesses and individuals will have to tax more than 800 billion yuan a year to promote the transformation and upgrading of the real economy and to stimulate market vitality and social development creativity.
For the home appliances industry, the most competitive industry in the manufacturing industry, the government tax cuts for enterprises, companies can put more resources into product development and manufacturing upgrades, the result is the strengthening of the market competitiveness of enterprises and The whole industry to improve the overall quality and effectiveness.