(March 07, 2018, Shanghai) Today, the Bosch Appliances 2018 Dishwasher Summit was held in Shanghai as scheduled. Bosi Appliances invited many suppliers including China Household Electrical Appliances Manufacturers Association, authoritative market research institutes and industrial chain cooperation companies Guests, with nearly 200 sales partners and nearly 30 media representatives to discuss the situation of consumer upgrades, the status of China's dishwasher market and development prospects.
Ms. Jiang Feng, Chairman of China Household Electrical Appliances Association, Mr. Gailke, Chairman and President, Bossi Home Appliances Investment (China) Co., Ltd., Mr. Ye Ge, Senior Vice President of Marketing, Bossi Home Appliances Group, Mr. Jia Dongsheng, general manager of Era Marketing Research Co., Ltd. and other guests spoke at the Summit, where Wang Weiqing, Senior Vice President and Chief Sales Officer of Boshi Household Appliances (China) Co., Ltd. and guests from companies such as Leadtime Group participated in the roundtable discussion. High-level leaders and guests at Bossi Appliances agreed that the upgrade of consumer spending in China will bring unprecedented opportunities for development in the dishwasher market. High-quality dishwashers will help enhance the quality of life for Chinese consumers and will be 2018 Witness the important year of this historic shift.
Deepen the dishwasher market layout, leading high-quality healthy living
'The year 2017 marks a year of rapid development of the dishwasher market in China. With the escalating consumption trend, the dishwasher products are welcomed by more Chinese consumers. In the future, the company will deepen its strategic layout and continue to provide the dishwasher Market force. "Boshi home appliances Investment (China) Co., Ltd., chairman and president of Gailke at the event scene: 'Bosch appliance Chuzhou dishwasher factory officially put into operation this year, a variety of advanced technology equipped with dishwashers New products will also be released at AWE site. Bossi Home Appliances will bring new clean experience to more Chinese consumers through innovative technologies and high quality products, leading the Chinese families to pursue high quality and healthy life. '
Addressing Mr. Geilke, Chairman and President of Bosch Home Appliances Investment (China) Co., Ltd.
In 2002, BOSHIX Appliances took the lead to introduce dishwashers into the Chinese market and became the first appliance manufacturer to sell dishwashers in China. After more than 10 years of hard work, it finally ushered in the thriving market of China's dishwashers A good time.This not only benefit from the continuous improvement of consumer spending in China, but also benefit from the dishwasher industry innovative technology and services.In a growing number of Chinese consumers to pursue new trends in high-quality life, As a leading high-end market, BOSI Appliances will surely seize the opportunity and shoulder the great responsibility of promoting the sustainable development of the dishwasher market.
Fit Chinese consumers' needs, carry out localized research and innovation
At the event, Mr. Yeh, Senior Vice President of Marketing of Greater China Region, Bosch, introduced the Bosch Group's dishwasher process in China and mentioned: 'Since 1964, the first Bosch brand and The first Siemens brand dishwasher since its inception, Bossi home appliances always adhere to the consumer as the center and innovate to foster market development, this year officially put into operation in Chuzhou dishwasher factory uniform global production standards, with the world's leading production Technology .Busi appliances dishwasher has been favored by many consumers, the future, Bossi appliances will bring more Chinese consumers excellent quality products.
Mr. Boxer, Senior Vice President, Marketing, Greater China Region, Home Appliances Group, addressed
Bosch Appliances (China) Co., Ltd. Dishwasher Product Marketing Director Wang Zhenglei introduced to the guests introduced Boshi appliances to meet the needs of Chinese consumers to create the dishwasher models and combinations of solutions in the deep plowing of Chinese dishwashers In the market more than a decade, BOSI home appliances always adhering to the 'consumer-centric' concept, and constantly improve China's dishwasher production and research and development capabilities, and local conditions for local innovation in dishwashers R & D innovation, Appliances set up a dishwasher R & D center in Nanjing in 2012. The R & D center is equipped with advanced experimental equipment that is comparable to the R & D headquarters in Germany to ensure real-time sharing of test data with the headquarters in Germany.Busi's proprietary patented technology - Can bring excellent drying effect and energy-saving effect for the dishwasher.Bosi appliances always adhere to the German ingenious quality, to create a dish-washing machine products fit the lifestyle of Chinese consumers.In recent years, Chinese consumers to modern The pursuit of overall kitchen aesthetics is constantly escalating; the new customization is highly applicable to most Chinese cabinets embedded, making full use of space, and the integration of embedded effects is even more complete But also take into account the ergonomics, so that most customers in the cooking, the elbow distance can be maintained at a comfortable height range.For a variety of Chinese kitchen and the installation of different family needs, Bosch introduced a separate home appliances, embedded , Semi-embedded, all embedded, compact and desktop, and other types of dishwashers, and continue to introduce ultra-clean, self-cleaning and other new features to meet the different needs of consumers washing habits and cleaning needs; Design, design Chinese style 'bowl' area, provide a more convenient experience; solve consumer pain points.
Mr. Wang Xiaolei, Director of Dishwasher Products Marketing Department, Boxi Household Electrical Appliances (China) Co., Ltd.
Mr. Wang Weiqing, senior vice president and chief sales officer of Bosch Household Electrical Appliances (China) Co., Ltd. pointed out in a roundtable discussion: 'The rising level of consumption of Chinese residents, the rise of the middle class provides a strong impetus for the dishwasher market, and the explosive growth of the media Development has enabled good products to be popularized through word of mouth. The dishwasher in the future has the potential to become a major home appliance category. In addition to local innovations in technology and design, Boshi Home Appliances is also committed to upgrading consumers' service experience and purchasing. Experience. We are full of confidence in the development of the Chinese dishwasher market. '
Boxi Home Appliances 2018 Dishwasher Summit Forum Guests Roundtable Discussion
Boxi Home Appliances is a pioneer in the dishwasher market in China, and it has made important contributions to the development of the dishwasher industry in China. Looking ahead, Boxi Home Appliances will continue to insist The center's product strategy, research and development to produce more high-quality products, provide solutions suitable for Chinese consumers, and promote the long-term development of the industry.
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