Galanz AWE2018 Sword: Well | 'National Appliance', the definition of 'quality of life'

As one of the world’s major home appliances and consumer electronics shows, AWE2018 will kick off on March 8th. The industry is looking forward to the release of the results of continuous innovation by Chinese home appliance companies, and to showcase the different highlights of more industry companies. To further establish the new status of China's home appliance industry in the global market.

Galanz, as an outstanding private household appliance company with its reform and opening up, has participated in almost every exhibition of AWE ever since. It will always have an unexpected display at the exhibition. It will not only have amazing new technology, but also release all the time. The brand new bonus of Affiliate. This year AWE, Galanz brought a full set of smart home appliances and G+ smart home, will be a new concept of 'Home Appliances Quality Life' warmth debut, to show the new era of the new era of big nation brand sharing.

For hundreds of millions of families, Galanz speaks for 'National Appliance'

Modern home appliances, from 'luxury' to 'daily necessities' is a gradual process, but also with the gradual improvement of living standards of the people and the process of Galanz and the reform and opening up 40 years of common development, to witness and participate in this Historical process.

At present, the domestic economy has been developed to meet the needs of the people at a better life stage. What kind of electrical appliances the masses of people really need has become an urgent issue to be completed.

The Galanz as China's home appliance field is closest to the national appliance enterprises in this AWE show the way and through the exhibits reflects the new concept, on the one hand that Galanz brand values ​​have changed, on the other hand Galanz this The changes in the new concept coincide with the appeals of a vast majority of the people for a better life.

According to the latest information from Galanz's senior level, Galanz has clearly realized that after the popularity of domestic appliance consumption has reached the dominance of the demand for updating, some enterprises have fallen into misunderstandings in the process of transformation and upgrading. They think that the higher the so-called high-end products and the higher the prices , Is to meet the needs of a better life.But Galanz do not think so, in Galanz view, tens of thousands of dollars a refrigerator, washing machines, air conditioners, not the vast majority of people's needs, but only for the minority to provide extreme enjoy.

Therefore, Galanz adjusted its own brand values, to provide the general public with the premise of quality, absolutely not deviate from the value of the price, the so-called transformation of high-end to make unreasonable profits. Therefore, Galanz whole industry chain clear 'nationals Home appliances' brand positioning, intended to Seiko secret agents of the products in good faith universal access to the global market, so that the full response of quality appliances and meet the quality of modern family life needs. I - Galanz, to give high-tech high-quality and enjoy the public Affordable 'national appliances' endorsement.

For the first time, Galanz defines the standard of 'quality household appliance' for the world

In the eyes of Galanz, the people’s living standards have improved substantially over the past 40 years of reform and opening up, and consumers’ purchasing power has been growing. However, it is not time to enjoy luxury appliances. After all, China is just a step. Entering a well-to-do society, compared with the per capita disposable income of developed countries, is still at a relatively low level. The high consumption of a few people cannot represent the mainstream user groups.

Therefore, grasping the degree of satisfying the people's good living needs and providing high-quality products is an extremely complicated task and process. The individualized needs of a few people cannot be regarded as universal behavior. What the general public wants to provide at this stage is not Instead of luxury, it is necessary to satisfy the full-featured product of the Internet era, but also match with the products produced by modern intelligence. At the same time, the price must also be close to the people, so that most consumers can afford to use, and cool.

In this process, it is not difficult to find out that Galanz invested heavily in the past few years to introduce intelligent manufacturing equipment from Europe, the United States and Japan to transform the manufacturing equipment and processes of the factory to make Galanz the home appliance market, Each is a Seiko manufacturing .Each product has a Seiko secret agents, and even can be said to be perfect works of art.Perhaps this is Galanz needs 'quality appliances.'

In fact, Galanz's move is to define the standard of 'quality household appliances' for the global market. That is, while making household electrical appliances into quality products, it is also not possible to make the prices so high as to be embarrassing. High profit. The perfect unity of precision manufacturing and proper price may be the connotation and standard of 'quality household appliances'.

Using quality living scenes to integrate the colors of 'National Appliance' into AWE

AWE2018, Galanz booth is located at E5-5F31. It carries all of its life appliances, kitchen appliances, refrigerators, washing machines, air conditioners and other series of products to participate in the exhibition. Galanz's exhibits at this exhibition are all market leader products, unlike some brands only Conceptual products are exhibited and are virtually impossible to purchase in the market.

It is understood that this AWE Galanz in order to highlight the 'national appliances' and' quality appliances' these two major themes, but also specially planned 'love cooking you eat quality', 'understand the quality of your outgoing wear', 'create Future you live out of quality 'and other theme scenes and interactive activities .In order to reflect the simple content of' national appliances quality of life ', Galanz took the unusual not to invite celebrities, do not invite big coffee in the exhibition area show, but the exhibition area to do Into an open, without any threshold for consumers to interact with Galanz professionals, on the one hand the consumer advocacy Galanz easily passed to the user, on the other hand is zero distance and user communication, grasp the real needs of users pain points.

Tracking appliance industry more than 30 years of professionals Zhang Yanbin think Galanz as the most close to people's home appliances brand, has been committed to the popularization of boutique appliances in the promotion of modern family, and now it is defined as 'national appliances' and 'quality appliances' just as Galanz It undoubtedly broke a new road for the national brand to meet the people's growing needs for a better life.

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