Preservation is not enough! TCL refrigerator from the inside out to achieve the health of the entire chain

In the past few years, the domestic refrigerator market has maintained a moderate growth. In the first 11 months of last year, the total output of the refrigerator industry witnessed a total increase of 12.6% - limited room for growth. Coupled with the relatively homogeneous product functions, the competition among the refrigerator enterprises Pressure is still increasing.

Industry analysts believe that with the gradual release of household appliances, the gradual release of demand, will be the turning point in the ice-washed products 2018. Demand for stock market is likely to usher in the outbreak in the past two years, if the appliance manufacturers to achieve product value and quality as soon as possible Breakthrough, it is expected to open up the second lane of commercial growth, stand out from the fierce competition.

Market practice has proved that with the acceleration of consumer upgrades, consumers are less sensitive to prices and are more willing to pay for outstanding products that can significantly improve their quality of life. Especially with the awakening of the health awareness of the whole society, 'healthy consumption' Become the new growth point that many consumers rush now.Market research firm Nielsen recently released "2017 China Consumer Goods Market Interpretation" study pointed out that healthy green consumption has become one of the leading market trends; McKinsey announced in February The survey also showed that Chinese consumers are paying more attention to healthy lifestyles than ever before.

TCL 2018 spring new conference was held in Shanghai

On March 6, 2018TCL Spring New Product Conference was held, TCL Refrigerator accurately grasped the emerging health needs of 'health', and released the strategic upgrade of its product brand with smart and healthy 'air-cooled +' strategy. Through deep plowing in one inverter air-cooled technology , Full space AAT negative oxygen ion preservation technology, as well as the full popularization of antibacterial materials, in the 'lock fresh, fresh on the basis of the traditional refrigerator products make up in the sterilization, antimicrobial blind spots, to provide users with from purchase to Storage, to three meals a day and three meals a day, the whole chain of health protection.

TCL global brand ambassador Ma Tianyu site experience TCL inverter air-cooled refrigerator

Freshness is the "duty", healthy memory is caring love

When it comes to high-quality refrigerators, the criteria often considered by consumers are preservation functions, storage volumes, etc. The performance of refrigerators in terms of 'health' is also mostly limited to keeping fresh foods and different types of ingredients. The problem is that Being able to keep fresh ingredients is not all that the refrigerator can do to protect your health. Perhaps you wouldn’t expect that refrigerators are at the top of the home where bacteria are most likely to be contaminated!

Many consumers never expected that after touching the refrigerator door, they should wash their hands immediately! The University of Arizona survey found that 8 out of 10 refrigerator doors tested hundreds of thousands or even tens of millions of E. coli, Citrobacter and Cray. The bacteria found in the refrigerator door seal ring is 83%. Each time the refrigerator door is opened, these molds will spread to the inside and outside of the refrigerator. In 2010, the Global Health Directorate Association revealed that there are still inside the refrigerator. More than 80 kinds of germs, at any time may make those seemingly fresh foods contaminated with bacteria, causing gastrointestinal inflammation, leading to dizziness, nausea, abdominal pain, diarrhea and vomiting, and even the risk of hepatitis B or pneumonia.

TCL White Appliances Refrigerator Products General Manager Deng Fei about the bacteria in the refrigerator

According to Deng Fei, general manager of Refrigerator Product Center of TCL White Appliance Business Unit: Freshness is the 'point of duty' of the refrigerator. Health storage is the most intimate care for the user's life. In order to achieve health from the inside out, TCL refrigerators through innovative materials And technological innovation to help users bid farewell to bacteria inside and outside the refrigerator pollution.

To this end, TCL refrigerators took the lead in the industry to achieve anti-mildew level 1 silver ion antibacterial handle, antibacterial rate of 99%, while killing bacteria, but also does not harm normal cells. For pollution 'stricken areas' refrigerator door seal, TCL refrigerator adopts anti-mildew grade 1 antibacterial door seal, and the sterilization rate for Escherichia coli and Staphylococcus aureus is as high as 99%. It can realize the healthy management of the external space of the refrigerator and prevent bacteria from spreading during opening and closing.

TCL General Manager of Refrigeration Product Center of White Appliance Division explained the TCL integrated inverter air-cooled refrigerator health care

The good effect of AAT negative ion fresh-keeping technology used in TCL integrated air-cooled refrigerators in food preservation has been widely known, and the AAT smart degerming system brought by this technology also possesses miraculous effects in sterilization. Negative oxygen ions are dispersed in In the entire refrigerator space, positive micro currents generated by the combination of negative ions can effectively kill and decompose common bacteria, remove 91.17% of the internal space of E. coli, protect the freshness and safety of ingredients, and provide families with thoughtful health care.

Through the application of antibacterial materials and AAT smart decontamination systems, bacterial contamination can be isolated during normal daily use, and users do not need to perform special operations to bring health protection to users unconsciously.

Technological Innovation to Protect Freshness and Health

There have been many users tangled in the choice of air-cooled refrigerators and direct-freezers. At that time due to technical limitations, air-cooled refrigerators are still in short supply in terms of freshness, moisturization, etc. The TCL refrigerators have been ploughed for many years, and the first integrated inverter, AAT is negative. Oxygen ion and other unique technologies for the user to lock the natural, healthy taste. In August 2015, TCL refrigerator first TCL negative oxygen ion (AAT) fresh refrigerator, focused on fresh food ingredients; 2016, TCL refrigerator devaluation TCL air-cooled dual-conversion refrigerators break through the limitations of industrial air-cooled technology; in 2017, TCL launched an integrated variable-frequency air-cooled refrigerator in the world. It is the first integrated inverter air-cooled technology in the industry, with professional refrigeration technology and air supply structure, anti-reflux design, Wind tunnel design and many other national patents have systematically solved many problems in air-cooling technology preservation, effectively improving energy consumption and leading new national standards.

TCL integrated inverter air-cooled refrigerator debut conference product display area

TCL inverter air-cooled refrigerator, storage of ingredients from fresh, evolved to fresh conservation through a unique integrated control of dual-frequency technology, with smart air-cooled frost-free technology, fast food ingredients to create a uniform storage space to achieve 2 minutes speed Cold 1 ℃, lock the ingredients fresh.Anti-space full-time negative oxygen AAT nutrition technology, provide food ingredients, dust, deodorization, fresh care as one of the 360 ​​conservation, fruit and vegetable 7 days to achieve water-saving rate of 90% , Keep the natural taste of ingredients.

TCL General Manager of Refrigeration Product Center of White Appliance Business Division Deng Fei explained TCL integrated inverter air-cooled refrigerator innovation technology

For different food storage needs, TCL inverter air-cooled refrigerator with wet and dry zone, 3 ℃ mother and baby area, -1 degree fish thermostat lock area, wine tea health products special food storage area, the real ingredients from the 'simple storage' To 'conservation of storage' upgrade.

Fresh and fresh from lock, to wisdom sterilization, TCL integrated inverter air-cooled refrigerator to achieve food storage from the inside to the outside fresh and healthy, for the user to bring the tongue to enjoy and health.

Strategic upgrade, 'air-cooled +' to enjoy a 'healthy home'

TCL refrigerator has become the brand mark of TCL refrigerator through technological innovation and experience upgrading 2018, TCL refrigerator fully upgraded wisdom and health 'air-cooled +' product brand strategy: In 2018 TCL refrigerator unique AAT wisdom sterilization The system will be fully popularized for new products over 250L, 100% of all new products will carry antibacterial door seals and antibacterial handles; by 2020, TCL refrigerators will strive to achieve healthy refrigerator sales accounting for 70%.

TCL White Appliances refrigerator product manager Deng Fei released "air + +" strategy

In 2018, from air-cooled to smart, healthy, 'air-cooled +', TCL refrigerator innovation is not only the fresh storage of ingredients, but also more focused on the intelligent storage of ingredients. Under the new strategy, TCL refrigerators will strongly promote the popularization of smart and healthy air-cooled refrigerators. Let 'health' change from one of the user's choices to a 'standard' within the reach of the user's life and create a smart health home for the user in the food storage segment.

For home appliance brands, catering to the general trend of 'healthy consumption' and creating a healthy life for users through technological innovation is not only a breakthrough for the new era to win the market, but also a corporate responsibility for the benefit of the public and the country and the people. With the example of “Great Power Brand”, TCL Refrigerator will continue to practice the responsibility of the big country brand in the future, and strive to create a better life. While providing users with all-round health care, it will also display the responsibility of the big country brands.