March 6, TCL air conditioning spring new conference in Shanghai 1933 workshop wonderful presentation! To lead the air conditioning into the new era of intelligence as the theme, TCL air conditioning released a new smart strategy, and smart flagship 'T Core' series as On behalf of the new intelligent product line, marking the arrival of a fully intelligent era of TCL air conditioning.At the same time in this conference, TCL global brand ambassador Ma Tianyu also came to the scene, help the brand release.
TCL spring conference guests
Zhang Xiaoguang, General Manager of TCL Group Brand Management Center, presented gifts to Ma Tianyu
Return to the essence of air conditioning, redefinition of intelligent air conditioning
And the majority of people's intuitive experience is different from the smart air conditioner in the domestic air conditioner market retail share has reached 43.2%, an increase of nearly 100% .Intelligent air conditioning products have become the main direction of future development.However, the prosperous there are A lot of frustration: the era of intelligent air conditioning 1.0 wif module loaded air conditioning, but the activation rate of less than 20%, only 15% of active users. Most customers bought a smart air-conditioning, but did not actually use smart features! The so-called smart air-conditioning 2.0 Times, all kinds of 'smart black technology' grafting, such as intelligent images, infrared sense of people, but also because of increased costs, functionality is not practical, and tend to be niche, it is difficult to popularize.
TCL Air Conditioning Chen Shaolin
At the conference in Shanghai on March 6, Chen Shaolin, head of TCL's air-conditioning division, announced a new smart strategy for the company: returning air conditioners to their essence and truly returning consumers to the core needs of air conditioners, so that smart products can truly bring consumers User experience, while at the same time, as little as possible to increase the purchase cost, less for consumers to increase the economic burden.This is the core idea of TCL air-conditioning new intelligent strategy.Based on this new definition of smart air-conditioning, TCL air conditioning put forward the 'leading air conditioning Into a new era of smart brand new ideas.
TCL Air Conditioning released a new era of intelligence strategy
More energy-saving and more comfortable and healthy
According to Chen Shaolin, the new TCL smart air-conditioning system focuses on three dimensions to enhance the user experience. In terms of energy saving, the vast majority of the original energy-efficient air conditioners on the market cannot be used to query and manage the electricity charges in real time. The electricity bill is a misleading account. Smart air conditioner's new 'power steward' function allows real-time understanding of the use of air-conditioning power bills. It can also work effectively according to the user-defined tariff set. One night's one-dollar billing function can also be easily implemented. Full-duty operation is better than normal air-conditioning. About 30% energy saving. In terms of comfort and health, the TCL smart air-conditioning system is equipped with a 'Cool Feeling Soft Breeze' system. The 1372 micro-holes on 14 flexible blades can turn the vortex airflow of ordinary air-conditioner outlets into a soft one. Wind laminar flow, airflow comfort satisfaction rate increased by 25%. The new intelligent vector air supply technology, one air conditioner can have 72 different air supply modes, the consumer choice is greatly improved. At the same time, the quick cooling function can be within 30 seconds By reducing the air outlet temperature to 17 degrees, the quick heat function can raise the air outlet temperature to 40 degrees in 60 seconds, which greatly improves comfort. Patented air-cooled electric control box technology ensures air conditioning at 60 In high temperature weather, it can still be effectively cooled, and solves the pain point of poorer thermal and air conditioning refrigeration effect. 55 degree titanium double steam self-cleaning, can periodically wash the air conditioner indoor unit evaporator once to take away dirt, and 55 degrees High-temperature drying and mildew, to ensure family health. Air-conditioner dirty network, the cleaning, air-conditioning will intelligently remind users to clean, accuracy of 100%. In more user habits, TCL smart air-conditioning equipped with voice interaction System, voice command recognition accuracy rate of up to 95%, can achieve very natural voice human-computer interaction. Cloud technology and big data cloud self-learning function, tracking, learning the habits of users using air conditioning, and intelligent matching of the best air conditioning work The program can also push messages, warm tips, guide users to use correctly. The intelligent system can also realize the control of temperature and humidity at the same time, keep the room dry when the humidity is high, and keep the humidity in a suitable consumer's moist range when the humidity is low.
The air conditioning industry experts participating in the meeting stated that: After more than half a century of development, smart technology has entered a relatively mature stage. At present, artificial intelligence based on deep learning to increase data as the main technical program has been booming. The basic product form has remained stable for many years, and there are some inherent consumer pain points. The new smart strategy and technical route of TCL air-conditioning discarded the industry’s previous ideas that focused on concepts, returning to the pain points and just-in-time needs of consumers using air conditioners. Smart technology, which brings about a substantial increase in the consumer's actual consumer experience, is very appropriate for 'leading air conditioning into the smart new era'.
TCL air conditioning five smart technology experience zone
Ma Tianyu Experiences TCL Smart Air Conditioning
Flagship, Celebrity, Universal Three Series Smart Product Line
According to Chen Shaolin, head of the TCL air-conditioning business division, the 2018 annual TCL air-conditioning products will be fully realized and intelligent. According to the target population and market demand, it will be divided into flagship, star, and popular three series.
Among them, this release of the flagship 'T Rui' series on-hook, TCL's air-conditioning smart technology is a product of Dacheng, equipped with all the latest smart air-conditioning, both with high energy efficiency ratio. At the same time, in the industrial design, T Rui has an industry-leading Super high face value: The overall appearance of the whole streamlined, petal style rose gold, integrated closed guide leaf and microporous structure of the left and right swing leaves, champagne gold crystal panel.
The celebrity series 'e涟' on-hook and 'i涟' products are the smart explosion models of TCL air-conditioners this year. They are equipped with the main smart technologies, and the exterior design is based on the theme of 涟漪, with beautiful water ripple panels, and enamel blue. Translucent side panels, the overall appearance of crystal clear, extraordinary. 'e涟' and other products with high cost performance, the same energy efficiency under the circumstances than the industry's major brand prices have advantages, is the real potential explosion models.
The popular series of 'Zhi Duobao' on-hook is a basic intelligent product for price-sensitive consumers, equipped with basic intelligent functions, the appearance of all streamlines, and relatively low prices will make it difficult for consumers to resist.
Chen Shaolin said that in 2018, TCL smart air-conditioning star series and popular products will effectively promote the popularization of smart air-conditioning products in the industry. This will be a beautiful landscape of China's air-conditioning industry in 2018.
TCL air conditioning smart boutique display area
Annual production and sales exceed 10 million sets
Like the vibrant Chinese economy, TCL air conditioners have achieved rapid growth for eight consecutive years and are the fastest-growing enterprises in the air conditioning industry. In 2017, TCL air conditioners crossed the threshold of 10 million years of production and marketing, The first five in the industry achieved a milestone leap forward! Today's TCL air conditioners have become the backbone of China's air conditioners. With the new product strategy of 'leading air conditioners into the smart new era', TCL air conditioners will gain new growth momentum and steadily Stepping to the next high growth cycle.
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