Amazon has recently acquired Ring Family, a smart home device startup, with an estimated price of about $1 billion, which is much lower than Whole Foods Market's $13.7 billion, but it is Amazon’s second-largest acquisition deal, and it’s like previous acquisitions. Like mobile, Jeff Bezos’ vision for the future can be gleaned from it. Bloomberg analysis pointed out that in the short term, Ring is just like Amazon's part of Alexa's patchwork ecosystem, and Amazon is also in the smart home market with Google. Alexa now offers quite a bit of functionality, but users can control the security system with voice over Alexa, open the locked door, or show the visitor through the doorbell, In terms of competitiveness, there will be a considerable amount of extra points. Google also understands that this market has considerable business opportunities. Therefore, it decided to sell the Nest doorbell for $229 in the spring, and comes with a free audio smart home Mini. Alexa now has many third-party intelligences. After collaborating on family products, with Ring's doorbell, monitor and other accessories, Amazon will have the opportunity to accelerate the development of these products and to They became part of Alexa. Amazon also bought a similar company Blink in 2017. In the medium term, the acquisition of Ring will help Amazon fight the rampant parcel thief. In the United States, the problem of parcel theft is increasingly serious, and Amazon’s solution is to require However, the delivery of Amazon's same-day delivery service was still hampered in the neighboring areas where the crime rate was high. Amazon released the Amazon Key in 2017 , The main gate security system will be authorized to unlock after confirming that the person is safe. The smart door lock system used by this product is provided by other companies. The Ring product does not include the door lock, but if Amazon has mastered all the components, it should Will also create the same product in the longer term, Ring will also be a good helper for the delivery of fresh food to the Amazon.Generally speaking, the delivery of fresh food and cartons filled with dry ice is not a good way, the guests may Will be crazy because of the huge carton processing.If Amazon can also grasp the security system, doorbell and door lock, delivery staff can enter the door, Place fresh foods in the refrigerator for guests. With the diversification of smart home services, Amazon will not only provide goods or fresh food delivery services, but the scope may extend to all kinds of local services, and thus be safe. The system will be increasingly important.In fact, to maintain the current pace of growth, not only to sell goods, Amazon also must start selling services, the acquisition of Ring is a step in this direction.
