Tim Cook said that how to correctly pass the baton to future successors will be the next important task. Although there is no explanation for the reasons for the mention of the successor topic, the list of currently selected candidate successors has not been disclosed. Perhaps considering the circumstances of the death of former CEO Steve Jobs due to illness, Tim Cook thought that it is not a bad thing to plan early candidates and do a good job in the company's future business planning.
And if Tim Cook chooses to retire at this time, the list of candidates that will become successors to Apple's CEO at this stage may include Jeff Williams, Director of Apple Operations, Eddy Cue, Director of Content Services, Phil Schiller, Chief Product Marketing Officer, Jonathan Ive, Chief Design Engineer, Hardware Division Head of Dan Riccio, along with Luca Maestri, CFO of Apple, Angela Ahrendts, head of retail, or Craig Federighi, head of Apple's software business, which continues to attract attention in recent years.
At present, Apple executives responsible for the various departments of the point of view, responsible for Apple's global supply management practice Jeff Williams will have the best chance of successor CEO successors, but with large-scale enterprise management experience, with the connection with Apple employees, consumers Angela Ahrendts also has many opportunities to become successors, and Craig Federighi, who is responsible for operating systems such as Apple's iOS and macOS, also has high prestige and may also become one of the CEO candidates in the future.
But from Tim Cook's position as Apple's CEO, Tim Cook was Apple's chief operating officer and CEO of former CEO Steve Jobs, not as CEO until Tim served as CEO, Cook served as Apple CEO so far, hit the iPhone, iPad product sales far more than Steve Jobs as CEO of the overall sales.
During his tenure, Tim Cook drastically reduced the apple's main supply chain from the original 100 to 24, while persuading many supply chains to relocate to adjacent areas of Apple production plants and reducing the apple product inventory cycle from 1 month to 6 months. Days, which even reduced the production cycle time of the Mac series models from 4 months to 2 months, even more made Apple become a company focusing on product R&D. Because of this, Apple ranked 35th in the global top 500 brands from 2011. It grew to 9th place last year and became the most profitable company in the world.
This achievement also enabled Tim Cook to successfully exit his own path under former CEO Steve Jobs and implement his own ideas, which in turn allowed Apple to secure about 80% of the profits in the global smart phone market, while also allowing Apple's market value to grow substantially. , And fight with Alphabet for breaking the trillion-dollar market cap.
Because of this achievement, Tim Cook's successors are bound to have considerable leadership skills, and allow Apple to once again surpass the existing scale of development.
Judging from the current situation, Tim Cook should not temporarily remove the CEO position of Apple, but finding the right succession candidate is still an important matter for Tim Cook in the future, and if it is impossible to pick the right candidate from Apple’s existing department head, perhaps Apple will Consider finding a new CEO from the outside.