Ascendas motherboard maker ASRock profitability eventually rebounded in 2017, although not yet return to 2013 before the King, benefited from mining theme blessing, the 6th share price to nearly 7-month high, it is noteworthy Since its founding, ASRock has focused on PC motherboard products. In recent years, it has transformed itself into a market for IPC and server motherboards. However, it has recently come out for the first time in April into the graphics card market and specializes in AMD platforms. The market is expecting that with the rise of the proportion of high-end motherboards and IPC, the deep plowing effect of servers will gradually become apparent. The most important one is the graphics card business with new price increases. The second quarter results will see a clear rise in mining revenue over the same period in recent years. Not cooling, 2018 annual operation can be expected, with the strength of the brand and graphics card profit Note, EPS (EPS) have the opportunity to return to $ 9. ASRock annual revenue in 2017 amounted to 92.12 billion yuan, tax Net profit of 469 million yuan, EPS of 4.02 yuan, significantly higher than the 1.39 yuan in 2016, wrote the highest in three years, the Board also will be distributed by 4 yuan in cash dividends. ASRock in January 2018 revenue of 915 million yuan, a monthly increase 21.54%, a year-on-year increase of 35.05%, a profit of RMB 69 million from the settlement, and an EPS of approximately RMB 0.57. In fact, it was formerly the Heshuo Group Xiaojin. Chicken ASRock, in recent years, the performance is not satisfactory. It was established in 2002, November 2007 to 268 yuan per share underwriting price listed, but after two years of product positioning adjustment period, in 2009 was promoted to chief operating officer Xu Lun Under the shipments and profitability before they returned to the strength of the merger revenue in 2009 reached 9.62 billion yuan, 59.1 billion yuan more than the bottom of the 2008 surge of 63%, after-tax net profit of 1.12 billion yuan, compared with 680 million in 2008 Yuan growth of 65%, EPS 9.72 yuan, and then stand on the EPS 11.37 yuan in 2011 after the station, the operating kinetic energy has begun to weakened in 2014 due to Vietnam riots led to the current Intel 9 Series chipset motherboard new and old Delays in product shipment and cost impact, with profit taking off in the year, with EPS falling from $ 9.23 in 2013 to $ 4.4. However, due to continued declines in mainland China and IPC, server motherboards are still in deep plowing period, Lee made a significant contribution to make ASRock only 2.09 yuan left in 2015, dropped to 1.39 yuan again in 2016, the year the motherboard shipments fell below 400 million .2017 ASRock finally see the operation back to dawn, in line with market expectations , EPS paid more than 4 yuan results. It is understood that although the global motherboard market is not good, There was no growth in engine shipments. However, due to the fact that the strength of its rival Gigabyte was greatly reduced, ASRock grabbed the market share, and the proportion of middle- and high-end motherboards increased significantly, pushing up the ASP growth, and adding a host for the mining market. The demand for board series is in short supply, making profits less detrimental. In addition, IPC started to invest in IPC and server motherboards and barebones five years ago. Gradual gains have gradually become apparent. In particular, IPC has paid a small profit every year since 2015. Servers, In Europe and the United States, Asia-Pacific and Mainland customers continued to increase their holdings. At the end of 2017, profit and loss reached the end of the year. In the wake of the strong shipments of IPC and server motherboards, ASRock’s proportion of total motherboard revenue to the end of 2017 decreased to approximately 70. %, Which is 85% higher than in 2016. Since its establishment, ASRock has cut into the areas of intelligent monitoring system, Netbook, NB and other fields, and the results have not been as expected, and eventually fade out of the market. In recent years, in addition to focusing on the motherboard In addition, Xu Lunlun, who was promoted to general manager, made every effort to transfer to IPC, the server market. It is worth noting that, if ASRock goes out of low tide, IPC will be welcomed every year in 2018, and the server profit will be harvested. Is successfully grabbed the mining trains, in addition to motherboard sales steady, is expected to be officially entered the battlefield in April to enter the graphics card, specializing in AMD platform. ASRock graphics card business in April since the new price increases, the second quarter results expected A significant rebound compared with the same period of last year. If the mining tide has not cooled down, the whole year of 2018 will be in operation. Profitability will soar due to the profitability of the graphics card with strong brand strength and price increases. EPS even has a chance to return 9 yuan mark.But, due to AMD did not significantly increase the supply, with the ASRock join AMD graphics card camp, the potential will affect the opponent group shipments, such as the same is AMD's shake the news, and the market is Came out, at present, AMD is to reduce orders for Gigabyte points to ASRock graphics card industry, said that as long as the mining boom is not reduced, there will be a huge hand in the card in the hand, ASRock should not affect the access to food, but if digging Mining demand slows or Bitmain as soon as expected launched the dedicated ASIC mining machine such as Ether for mining in the second quarter as it expects to substantially hit the PC-based mining market, which was originally dominated by graphics cards, including All graphics card and access industry, and even NVIDIA, AMD will face Goods, profit decline crisis, and will be observed that, TSMC, and creative supply chain ASIC mining machine mining machine shipments will usher in the season.
