In terms of the core players in the projector market, IDC pointed out that in 2017, Japanese companies represented by Epson, Sony and NEC took advantage of their core technology to maintain product innovation, and in-depth digging education, homes, and engineering segments as well as large business users. Improve the integrated solutions and service capabilities of itself and the pipeline to gain market acceptance.
BenQ, as the leading manufacturer of DLP technology, continues to lead the industry in this field, while trying its best to reduce the number of overtaking and Japanese manufacturers in the whole range of laser machines and engineering fields. XGIMI, a leading provider of micro-investment in internet mode, The top five projectors and expanded products to laser home theater based on LED light sources while expanding the business area customers to share the traditional projector market cake.In addition BenQ and XGIMI are the biggest partners of the online pipeline and greatly promoted the projection Machine online market development.
IDC expects China projector market to grow 21% this year (2018), with sales expected to top 3.82 million units IDC said the projector market in China is expected to show three key features this year, including the continued adoption of LED and laser light sources as the market Hot; consumption upgrade drive, 1080P, 4K, LED and laser home theater will be outstanding; online pipeline continues to expand, pipeline subsidence transition.
According to IDC data, LED light source products increased by 86.8% year-on-year in 2017, and lasers increased by 69.2% year-on-year. IDC pointed out that LED currently dominates the home micro-investment market, and penetrates portable and fragmented business user groups with low brightness requirements; The ultimate replacement for conventional light bulbs has been rapid development in the field of engineering machinery, high-end education and some general education. The replacement process for the new year will be accelerated. In addition, HLD products will continue to emerge and are supported by some international brands.
The unusually popular home market in 2017, LED micro-investment products with the cost advantage, Internet marketing and online pipeline rapid growth, sought after by a younger generation of consumers. IDC pointed out that LED products in the core performance of the user experience was significantly lower than the laser, although However, with many core brands joining the laser home computer market, the average unit price in 2018 will hit a price band below RMB9,000 and form a new wave of shipments.
IDC further pointed out that in 2017, the online pipeline led by JD Tmall has occupied 41.2% of the total shipments in the mainland projector market. It is estimated that in 2018, traditional offline pipelines will focus on selling their sales ability to lower tier cities, On the line of drainage, multi-brand agency, to strengthen the integration and value-added service capabilities and other aspects to meet the professional needs of customers.
IDC believes that mainland China's 2017 home market, education market and business jet market are the three core areas of projectors, which have occupied 83.7% of the market share. In the new year, education and business customers still dominate the projector market sales, despite the price The competition is fierce, but the market has gradually begun to recover; while the engineering machine sector is the focus of competition for each major brand to increase profitability, solutions to subdivided application scenarios will blossom everywhere.
