Canaccord Genuity's data shows that thanks to high-end phones such as the iPhone X and iPhone 8 series, Apple's profitability has envied the industry. The agency also said that in the third quarter of last year, Apple accounted for 72% of the profits of the smartphone industry.
Michael Walkley, analyst at Canaccord Genuity, said: "Given higher price standards and increased productivity, we believe that strong sales and the integrated performance of the iPhone X will enable Apple to maintain a strong gross margin. '
According to market research firm Gartner, in the fourth quarter of last year, the number of smartphones sold by Apple to end users accounted for about 17.9% of the total sales, followed by Samsung, followed by Samsung with 18.2% market share.
Walkley said that despite Samsung's sales of more than Apple, but in the smartphone operating profit, Samsung came in second behind Apple.
Gartner said Apple sold 14% of smartphone sales to end-users in 2017, compared to 20.9% for Samsung.
Walker said Apple may face fierce competition from Samsung in the first half of 2018. Samsung has just launched the Galaxy S9 smartphone, which is significantly cheaper than Apple's iPhone X.
He said that the starting price of iPhone X is about 999 US dollars, and the high price of iPhone X has limited the demand for mobile phones from early buyers.