TCL refrigerator washing machine release double + strategy | Yu you enjoy health home

March 6, TCL refrigerator washing machine 'to create the future' 2018 spring new conference held in Shanghai 1933 grand square held a grand TCL refrigerator washing machine fully upgraded product brand strategy as' pollution-free + 'and wisdom and health' air-cooled + , Taking the user's healthy life as the core, accelerating the healthy life of the family through product use scenarios and user experience, increasing the temperature for the healthy life of the family and creating a healthy 'home' speed.

The conference, TCL refrigerator washing machine for the global, brand new product strategy to upgrade, and to wash the entire sewage-free technology, smart refrigerator one inverter air-cooled technology, continuous focus on the health of users, TCL global brand ambassador Ma Tianyu visit the conference site, personally feel the TCL refrigerator washing machine brand-new pollution-free drum washing machine and one of the inverter four-door air-cooled refrigerator .

Brand Strategy A new upgrade Guardian family health

TCL refrigerator washing machine to 'pragmatic innovation' as a product brand genes, has always been to user needs as the core, to create a healthy user life.To bid farewell to washing machine secondary pollution, TCL lasted three years, breaking the traditional technical barriers to change the internal structure of the washing machine, In 2016 the first pollution-free washing machine brand new category, with technological innovation to lead the needs of the times, completely isolated washing machine dirt, germs and heavy metal pollution, so that users bid farewell to laundry secondary pollution.

In 2018, the TCL washing machine, the founder of the industry's total waste-free system solution, fully upgraded its 'No-pollution' strategy to a 'pollution-free +' strategy - In 2018, China's offline channel business took the lead in achieving full product line- To promote pollution-free shared washing machine into the campus, care for the health of students, and this year to stop the non-pollution-free washing machine product R & D investment, to stop production of non-pollution-free washing machines by 2020, more users to provide pollution-free washing machines Bring the health care, to create 100% of the total pollution-free health care and washing. From the entire pollution-free to pollution-free +, TCL washing machines through continuous upgrading of product technology, to create a healthy 'pollution-free home' Technological innovation benefits millions of households, but also promote the entire washing machine industry to a new milestone in the transformation of health care.

TCL refrigerator continues to cultivate its first integrated inverter air-cooled technology, not only for different ingredients to create the best exclusive space, retain the natural taste of ingredients, but also focus on the refrigerator from the inside out on the wisdom of intelligent storage of food technology innovation; 2018 TCL refrigerator fully upgraded wisdom and health 'air-cooled +' product brand strategy - 2018 TCL refrigerator unique AAT wisdom sterilization system will be more than 250L new products in all aspects of universal access, all new 100% equipped with antimicrobial door seals and anti-bacterial handle; By 2020, TCL refrigerators strive to achieve healthy refrigerator sales accounted for 70% through the core product innovation, TCL refrigerators from the food lock fresh and nutrition and health, to create users from shopping to store ingredients, three meals a day full chain Full of wisdom and healthy life.

'Pollution-free +': Not only pollution-free but also healthy laundry pollution-free home

In daily life washing, we used the inside of the washing machine in the unknown corner, hidden 'unspeakable secrets' .Use six months after the ordinary washing machine, leaving a lot of dirt, long-term breeding of bacteria, so that family clothing Washing time suffering from secondary pollution; Shanghai CDC 128 bacteria washing machine washing tests showed that domestic washing machine bacteria exceeded the rate of up to 81.3%, of which the inner mold fungi detection rate of 60.2%, coliform detection rate of up to 100 %. China Household Electrical Appliances Research Institute on the use of washing machines for 3 years to detect and found that the clothes washed out of the bacteria reached 700000. Long-term wear washed clothes washed, the harm is self-evident, the washing machine in the mold of the female mold cavity Of the harm as high as 60.2%, more harmful to children with lower immunity.

To this end, TCL lasted three years, breaking the traditional technical barriers to change the internal structure of the washing machine, 16 years officially launched the first new category of pollution-free washing machines, technology innovation to lead the needs of the times health, the first wave in the washing machine Structure, isolation of dirt and bacteria between the inner and outer drums, the water tank in the drum washing machine to avoid pollution structure, complete isolation washing machine dirt, germs and heavy metal pollution, to achieve pulsator, drum washing machine free of pollution solution, from bid farewell to laundry two Pollution; to dare to dare dare to adhere to the innovative spirit practice big country brand.Currently, TCL pollution-free washing machine to provide users with all-round, the whole process, the whole life of pollution-free systems: washing machines to bid farewell to fixed contaminants , Hair, metal, oxide, etc.) and germs (bacteria and microorganisms) to achieve 100% health care of omnidirectional pollution-free; to achieve the whole process of washing-free pollution, without separate procedures, pollution-free process convenient and worry, every time The new laundry experience, so that clothing a new look; to provide users with a full life-cycle pollution-free solutions, TCL pollution-free washing machine product life cycle, from Buy to use, no matter the length of time will always be pollution-free, will not produce pollution in use.

At the same time, TCL pollution-free washing machine a number of 'pollution-free +' technological innovation, to bring users smarter, cleaner and more convenient laundry experience, improve the quality of modern life. TCL pollution-free washing machine using the first low-speed quick-drying condensate wash Baking machine, double efficient metal condenser, to achieve 40 minutes speed washing and drying one - two shirts 40 minutes speed wash, wash fast drying, two shirt 26 minutes speed drying; at the same time the drying temperature of 50 Low temperature drying care, so that clothes in the low temperature drying process, even wool, feather, silk and other materials can also achieve exquisite drying care, so that laundry drying no longer become a fast-paced life constraints.

In order to bid farewell to the user laundry cross-contamination, to achieve exclusive family health exclusive washing space, TCL pollution-free washing machines with innovative inspiration from the Russian matryoshops, the first pollution-free barrels in the tub washing machine, to create '1 + N' washing mode. 1 + N exclusive space to achieve a family-run washing machine to meet the needs of the health of individuals, at the same time in the pollution-free drum washing machine to achieve 12KG large capacity washing space, a large laundry to meet the family needs, multi-dimensional to meet the needs of modern families. , The use of motor, fan BLDC dual frequency technology, to achieve 45 db washing mute, speed up to 1400 rpm, easy to support long-term efficient and stable operation of washing machines, energy efficient dehydration is not deformed, lasting 20 years of power use; T-DI intelligent precision automatic delivery system, 1.2 liters large capacity, one added to meet the needs of users washing in January to create a comfortable living space.

'Air +': more than just fresh, smart and healthy air-cooled home

After several years of research and development, TCL has become the brand mark of TCL refrigerator in August 2015. In August 2015 TCL negative oxygen ion (AAT) preservation refrigerator was first launched in TCL refrigerator, focusing on the fresh storage of ingredients; in 2016, TCL refrigerator head Push TCL air-cooled dual-frequency refrigerator, highlighting the limitations of the industry's air-cooled technology; 2017, TCL released in the world one inverter air-cooled refrigerator, the first in the industry inverter air-cooled technology, minimalist, classic classics, life and fashion By chance, return to the source, for the fruits and vegetables, fish and other ingredients to create the best exclusive space, retain the natural taste ingredients, leading the new era of fashion. 2018 from the wind to wisdom and health air +, TCL refrigerator more than innovation Focus on fresh ingredients, more focused smart health storage, for users to create ingredients from outside to inside the wisdom of health home.

TCL inverter air-cooled refrigerator, a unique integrated control of dual-frequency technology, with intelligent air-cooled frost-free technology, fast food ingredients to create a uniform temperature storage, to achieve 2 minutes speed 1 ℃, lock ingredients fresh, full space Permanent AAT anion oxygenation technology for food ingredients to provide dedusting, deodorization, sterilization, fresh care as one of the 360 ​​conservation, fruits and vegetables to achieve 7 days water-saving rate of 90%, with wet and dry zones, 3 ℃ area , -1 degree fish constant temperature lock area, wine tea health products special ingredients storage area, large space for exclusive more professional, so fresh and more natural, the real ingredients from 'pure storage' to 'storage conservation' upgrade.

In our daily life, we are more accustomed to storing the ingredients that need long-term storage in the refrigerator for preservation. The refrigerator is used as a household food preservation insurance, which can be stored in the invisible refrigerator inside. In the corner of the space, the ingredients are eroded by various bacteria during the storage time period, and the longer the storage time, the greater the risk of erosion. This invisible health hazard is often overlooked.

TCL refrigerator that preservation is the duty of the refrigerator, healthy storage is the most intimate love of the user life. So how to keep food fresh while leaving the bacteria erosion? TCL refrigerator in the industry to achieve the first level of silver ions Antibacterial handle, antibacterial rate of 99%, and the use of anti-mildew antibacterial door seal 1, Escherichia coli, Staphylococcus aureus sterilization rate of up to 99%, to achieve the health of the external space refrigerator; inside the refrigerator, through the AAT wisdom addition Bacteria system, to remove 91.17% of the internal space of E. coli, to protect the fresh and safe food ingredients for the family to provide thoughtful health care in the public demand for health continues to rise, the realization of healthy storage of ingredients will undoubtedly better meet the user's life Demand, which has become the next force in the development of the refrigerator industry.From the fresh storage of ingredients to the health care of their families, TCL refrigerators continue to promote the healthy transformation of smart products.

Today, the 'power brands' national strategy, outstanding enterprises and entrepreneurs with a global pattern, has become the backbone to promote China's economic development. Under the guidance of the new strategy, the 2018 TCL refrigerator, washing machine will continue to actively practice the power brands, to user needs as the origin, continued to improve product technology upgrade, continue to meet the needs of the people for a better life and work, in-depth interpretation of the essence of the power of the brand, to dare to think, dare, dare to insist on brand beliefs, to pay tribute to the reform and opening up 40 years Great era.