The world's major car companies have been trying every means to improve product quality, enhance competitiveness and delight consumers.In such efforts, an important part is the improvement of interior quality.
Mr. Greg Bernas, Project Execution Manager and an Automotive Engineer at Toyota, is devoted to reducing the gap between car interiors and bodywork, such as the gap between the glove box door and the dashboard, or the cup The gap between the lid of the bracket and the central storage compartment, etc. Now these tiny details have become a very important indicator of the quality of the interior of the car - the gaps around the car's stereo, air conditioner and door handle The more narrow, more and more car manufacturers have used to claim the quality of excellence.
Bernas believes that as the overall quality gap between different brands shrinks, car interiors become a new battleground for competition, and the ultimate goal of the war is to bring the interiors of car interiors together to a zero distance.
According to JDPower, car interiors have seen an overall increase over the past five years. Report problems in the first three months after the purchase of a new car has dropped significantly, including annoying scraps or less visible carpets Blemishes, etc. Between 1998 and 2003, the interior quality of American car brands was the fastest, and the interior problems of 100 models dropped from 25.0% in 1998 to 17.2% last year.European car companies, the same The indicator is down from 30.6% to 23.5%.
Toyota and its luxury car brand Lexus has been a leader in the interior areas.In the JDPower interior quality report, Lexus in the past 6 years in the first four times at the just-concluded Chicago Auto Show, Toyota and his Of its colleagues set a new goal in its 2004 So-lara, Toyota announced that the gap between the interior of the car down from the previous 1.5 mm to 0.5 mm Toyota USA senior vice president, sales division Don Esmond, general manager, said that such a high precision requirements will give customers a very high quality and beautiful feeling.More importantly, so accurate match will be maintained for a long time.Although the fuel economy For a mile, a gallon of oil is not a big deal, but for the interior, it's amazing to reduce the gap by 1 millimeter.
Bob Lutz, GM's vice president of product development, admitted: "We are really behind Japan in this respect, but we are learning." He said the launch of Buick La Crosse this fall would be a very good testimony to Buick La Crosse For the first time we have taken significant steps to improve the interior to achieve the finest interior of the Japanese car.He said that La Crosse's rich interior materials and wood grain are promising and will bring to Buick this brand Positive effect.
Lutz hopes that Buick will become Lexus in the US and try to provide the highest quality car at a price that consumers can afford. This is one of the strategies Mazda is using. Mazda's B series pickup trucks are also intended to provide consumers with low prices High-quality interior Jeremy Barnes, spokesman for Mazda, says there's no reason why high-quality interiors can not be obtained because the consumer only spent $ 30,000 on a car, because only the interior is the driver Have been feeling after getting on the train items.
Reichman, director of interior design at Ford Automotive, said comparing the interior of the new Ford Mustang with the interior of the old one shows how much energy we spent on improving the quality of the interior in the new car, which Ford spent last year The investment in improvement is three times higher than in previous years.The new Mustang used the material quality, the degree of material submission, and the distinction of different materials, make it very attractive.In the design, the goal is to make its interior frictional sound minimum , More durable and more sporty Ford is currently in the leading position in the use of new interior materials and is expected to release a Merlin Mariner 2005 this fall using a soft and comfortable flip-flops. $ 140,000 500-horsepower Ford For the first time, GT uses Azdel SuperLite, a material used in car interiors, as a compound of fiberglass with a variety of other materials that used to be used on roofs.
A U.S. transportation research agency said vehicle users and car makers spend up to four times as much on the commuter bus as they did in 1982, raising the importance of car interiors to The same height as the external environment, the time and money they spent on the interior design of their car was rising.
2018 The 8th China Shanghai International Automotive Interior and Exterior Exhibition (CIAIE 2018)
The 8th China International Automotive Interiors and Exteriors Exhibition
The annual industry-leading automotive interior and exterior trade event, hosted by INFO EXHIBITION - the 8th Shanghai International Automotive Interiors and Exposition, will be held in August 2018 It will be another milestone in the development of the exhibition during the exhibition period of 3 days, 5 theme exhibitions, 30,000 square meters exhibition area and 700 exhibitors' scale.
The exhibition highlights many: all the world's leading brands to join the cutting-edge technology achievements on-site show, a variety of the latest car interior and exterior assembly products, the latest automotive interior design results, the latest technology, the latest application of materials, environmental protection materials, smart equipment, processing Manufacturers of production machinery and equipment and raw materials will bring their latest products to the market. The colorful events and forums during the same period will surely be the focus of attention.
In the future, not only will the car industry usher in an era of driverless cars, but the interior of the car will also give users a different kind of experience. Providing materials companies with a 'huge' market! Interior changing the driving experience in this car It is not only the face but also the need to emphasize the strength of the times, consumers for car design 'from the inside out' exquisite and humane requirements are naturally higher and higher.If you look closely inside the car, you will find a lot of material In the early days of the automobile, it was already known as leather, wood, metal and cloth, giving the luxury and vintage feel.With the development of science and technology and the emergence and change of some complicated artifacts such as vinyl and fiberglass The use of plastic, automotive interior materials more complex and durable.
In the era dominated by the smart industry, the auto industry once again look to the car interior, in order to provide users with a better in-car experience.In recent years, the new materials in the automotive interior widely used, that is, modified IMG, spray-free materials, water transfer materials, sound insulation / heat insulation / cushioning materials and polyurethane materials, etc., for the consumers, the interior of the car is made of plastic, carbon fiber, synthetic leather, artificial leather, synthetic leather, The aesthetics, comfort, and noise reduction performance of the parts are becoming more and more important. As the overall quality gap of different brand cars shrinks, automotive interiors have become a new battlefield for competition and the market has great potential.
Hot spot of CIAIE 2018:
Higher level of exhibition, richer exhibits, high quality exhibitors/purchasers
With the theme of "Environmental Protection, Comfort, Intelligence and Safety", this exhibition aims at standardization, marketization and industrialization in order to promote trade between China and the international automobile interior and exterior industries, strengthen technical cooperation and build a business platform for Purpose to attract more well-known domestic and foreign car exposition from well-known brands exhibitors to 'interior and exterior products, accessories and ancillary products, application materials, interior and exterior processing technology and equipment, lightweight technology and materials' as the five functions exhibition covering Interior accessories, door panels, cockpit assemblies and accessories, molds, application materials, raw materials, automotive environmental protection materials, lightweight materials, skin materials, advanced intelligent manufacturing and processing equipment for the automotive interior and exterior industries around the world suppliers And the buyers set up an international stage of exchange and display. Through the exhibition, world-renowned auto interior and exterior decoration brands will enter China. At the same time, the interior and exterior decoration industry brands in China will be exposed to well-known international and domestic brands, strengthen their cooperation, go global and achieve even higher Industry brand value.
CIAIE 2018 has a great opportunity for development, with a larger scale of exhibition, a broader and more professional industry chain
CIAIE 2018 is expected to show the scale of 35,000 square meters exhibition, the audience will also exceed 50,000 people.The purchasing staff industry mainly from domestic and foreign car OEMs, Tier One, Tier Two, new energy vehicles and modified car industry, etc. The audience will attract from China , Hong Kong, China Taiwan, the United States, Britain, France, Germany, Italy, Switzerland, Japan, South Korea, India, Pakistan, Thailand, Vietnam, Indonesia, Malaysia, Australia and other countries professionals will be held. Level related technical forums, new technology product launches, new product promotion, product seminars and other activities.
CIAIE Show Description:
Shanghai International Automotive Interior and Exterior Exhibition (abbreviation: CIAIE) has been presenting an all-round new technology and new concept in the automotive engineering field from an international perspective since it was founded in 2011. In recent years, the scale, exhibition scope and professional audience of the exhibition The rapid growth has greatly promoted the exchange of international automobile manufacturing engineering technology, the upgrading of automobile assembly and the development of an efficient business platform for trade, and it is also the internationalization of the independent full-scale industrial chain built by the Chinese government to meet the needs of major automobile production and sales countries. , Professional platform to meet the growing demand of the domestic and international automotive market, it is a booster for the improvement of the overall level of the Chinese automobile industry and the standardization of the automotive aftermarket. The fair fully meets the diversified needs of different exhibitors and professional visitors. Create more trading opportunities for the company.
At the stage of transformation and upgrading of China's auto industry, the interior and exterior automotive industry is still developing rapidly. In the upgrading stage, it is organized through exhibitions and related forums. It is hoped that domestic and foreign automotive interior enterprises will be able to understand the latest developments in the international industry and promote domestic and international cooperation. The cooperation and exchanges between enterprises help the flourishing development of interior and exterior automotive industries.
We sincerely invite friends at home and abroad industry chain in August 2018 similar to Shanghai, China, together 2018 Shanghai International Interior and Exterior Exhibition.
CIAIE 2018 exhibition schedule
Venue: Shanghai Automotive Convention and Exhibition Center (Bo Yuan Road 7575)
Exhibition time: August 15, 2018 -17 days
CIAIE 2018 held over the same period
2018 Fifth China International Automobile Lightweight Technology Achievement Exhibition
2018 Second China Shanghai International Automotive Seats Innovation and Technology Application Exhibition
2018 The 4th National Automotive Adhesive/Encapsulant Summit Technology Forum & Exhibition
2018 Global Automobile Interior and Exterior Decoration Technology Innovation and New Materials New Technology Forum
2018 Future Car Cockpit Innovation Forum
Organizing Committee Contact:
British Buddha Conference & Exhibition (Shanghai) Co., Ltd.
The only official website: www.ciaie.com
Tel: 021-60564788, 66871823
Mobile: Zhang Health 18521021065 (24-hour hotline)
Fax: 021-51062285
E-mail: Infoexhibition@foxmail.com