The color TV industry generally believes that the domestic color TV market ceiling 50 million units, and as early as 2016, the domestic retail volume of color TV has exceeded the ceiling, ahead of overdraft in the consumer market in 2017, while the upper reaches of the industrial chain by the impact of price increases, our country TV market will continue to slump, the overall sluggish growth.In addition, the Internet brand in recent years, the war, so that the average profit of color TV industry has been seriously lowered.
In this context, the color TV market, upgrading, transformation and transformation require new impetus.From this VR, AR concept of smart TV began to emerge color TV market, but unfortunately did not splashed much water.
However, with the rise of intelligent voice interaction technology, color TV also made new breakthroughs in artificial intelligence.As Samsung Electronics demonstrated the artificial intelligence technology for the first time at CES 2018, in order to create a high-definition image quality with 8K resolution and an optimized and upgraded shock sound , To provide a new idea for color TV revolution.
Traditional TV programs usually have built-in options such as movie mode and sports mode depending on the style of play, but with Samsung's new AI Artificial Intelligence technology, the TV automatically analyzes the characteristics of the content being played to provide the best possible audio and video solution, for example, When you watch a movie with a musical performance, AI Artificial Intelligence enhances the music section, giving you the experience of being in the field as the characters in the movie. When the show is over, everyone in the movie applauds, And you feel like being among the thousands of viewers, immersed in the thunderous applause.When the protagonist speaks, AI artificial intelligence technology will also be optimized to adjust, to ensure that every line is clearly passed.
As consumers' demand for HDTV products and content has been enhanced, some areas of TV stations have begun to play UHD ultra-high definition content, and a large number of IPTV and cable channels also open 4K UHD ultra-high definition content service.However, although the television industry Has started to introduce 8K TV products, the reality is very different, 4K content for all families still have not been fully utilized.
Faced with such a situation, Samsung put forward a new direction of the development of television technology - the combination of 8K ultra-high definition technology and high-quality content through AI artificial intelligence technology.Samsung has developed an AI artificial intelligence algorithm to automatically enhance the quality of the image to solve High-quality content of the problem.
China Electronic Chamber of Commerce and China Electronics Standardization Institute released "2017 China TV Consumption and 2018 Trend Forecast Report" shows that the market share of artificial intelligence TV increased significantly, an increase of 80% .From this consumption trend forecast, 2018 artificial Smart or will become the standard color TV products.