Haier Zhou Yunjie: to promote the depth of integration of the Internet and real economy

When it comes to COSMOPlat, National People's Congress and Zhou Yunjie, president of Haier Group, have shown their pride. 'On December 6, 2017, the Institute of Electrical and Electronics Engineers (IEEE), one of the four major standards organizations in the world, passed a letter of recommendation from COSMOPlat, Haier, spearheaded the development of an international standard for mass customization, the first international standard in the manufacturing model that is led by Chinese companies, and means that the China model has moved to the center of the world stage. '

COSMOPlat is a self-developed industrial Internet platform of Haier Group. It takes internet factories as its carrier, allowing users to make personalized demands at any time and participate in the whole process of mass customization. Recently, approved by the National Development and Reform Commission, COSMOPlat has become the national demonstration platform for integrated application of industrial internet + intelligent manufacturing, which is also the first national-level industrial internet demonstration platform in China.

'This year's report on the work of the government proposed that we should develop and develop new motive power, develop smart industries and expand our smart lives. We must vigorously transform and upgrade traditional industries through the use of new technologies, new formats and new models.' "Representative Zhou Yunjie said that in recent years, Haier Group has been promoting the Internet In addition, COSMOPlat is one of the platforms to explore the deep integration with the real economy. In addition, Haier has also launched a platform to facilitate the sourcing of offline stores, micro-stores and online stores. Internet financial platform that integrates financial and physical industries; and a platform to create a global entrepreneur.

According to Zhou Yunjie, "There are many areas of the digital economy, such as cloud computing, big data and artificial intelligence, but these should all be integrated with the real economy, or else they can not generate value."

For the concept of deep integration between Haier Group and the Internet, Deputy Zhou Yunjie said: First, we have always emphasized that digitalization is a technological means, but the real transformation must be a user-centered concept. Second, in the digital economy, Hardware and software are the carrier, the user iterative solution is what you really want to provide.Third, in the digital economy era, we value is not the physical interface, but the temperature of the contacts, you can capture the user needs, allowing users Get involved.

As an example, he picked up the cup on the table and said, 'It's not just a piece of hardware, it's also a way to drink tea, like turning it smart, keeping track of your drinking habits and even connecting to health data, and in the future May be free, and is selling life solutions. The times are changing, Haier attention to user needs has not changed in the entire process of development of Haier Group, we are user-driven, user-based, the staff The potential to inspire, create value for users'.

Turning to the future business model innovation, Zhou Yunjie said: 'Haier will focus on the' one man and one 'model of grinding, copying, especially cross-cultural replication. We will' two tables and one platform mechanism 'truly become a Template. 'Two tables' refers to the vertical and horizontal matching table and win-win value-added table, 'a platform' is the application of 'one man and one' mode of sharing platform, 'a mechanism' is a maker of ownership, Business owners, the value of creating a customer and the value created by the user together '.

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