Galanz aiming | 'century-old enterprises, the world's brand' | goal to make the brand a new era of distinct coordinates

Source: People's Daily Li Gang

The manufacturing industry is the mainstay of the national economy and the foundation of building the country, rejuvenating the country and building a strong nation. The new era of socialism with Chinese characteristics requires that we take innovation-driven as a driving force and take quality and brand as the main directions to strengthen innovation and high-quality production Go out and out of the Chinese brand development and expansion of the road. "Galanz Group President Liang Zhao Xian recently said that Galanz as a 'Made in China' part, will respond positively and strive to practice the call of the party and state in order to build 'century enterprise, world brand 'As its mission, uphold the craftsmanship, adhere to hard work and innovation, and jointly prop up the backbone of China.

Made microwave oven 'Chinese business card'

Came to the Galanz production base in Guangdong, the newly completed intelligent factory to show a new production capacity, packaging, assembly, packaging, warehousing ... ... The entire production process to achieve a high degree of automation, there are 100,000 daily different specifications , Different functions Galanz microwave oven is sold to nearly 200 countries and regions.

Microwave oven is a stranger to everyone, it has become an indispensable domestic partner in life, unwittingly, microwave oven quietly changed people's way of life, but 26 years ago, the public is still on the microwave oven Nothing to know.

Once the microwave oven entered China, it was inseparable from 'Glanz'. With the dream of 'making Chinese people use the greenest, greenest, and most energy-efficient home appliances', Galanz transformed itself from the textile industry to home appliances in 1992, the first project. Choose a microwave oven

Or not to do the best to do.From the advanced countries to introduce advanced equipment, open markets in Europe and the United States, Galanz spent seven years becoming a microwave oven 'world first'; with the growth of Galanz, Galanz now double-frequency microwave oven, High-end home appliances such as Internet refrigerators, steam ovens, electric steam ovens, steam ovens, dishwashers, washing machines, clothes dryers and inverter air conditioners have been put into mainstream stores in developed countries and their own brand products are sold globally. To discover and satisfy the world's quality of life needs.

As a business card focused on Made in China, Galanz embarked on a new starting point.

Highlight "China Wisdom to create" advantage

In the 40 years since the reform and opening up, it has been 40 years since China's home appliance market was fully marketized: from the sky to the head, from joint ventures and assembly to the rise of national brands from the world factory to intelligent manufacturing ...

When microwave ovens enter China, its high price discourages many consumers. After the first microwave oven named after Galanz enters the market, the microwave ovens, as good as foreign brands and market-recognized prices, 'Luxury' quickly into the homes of ordinary people.

Now, Galanz with the ambition of Chinese brands in the microwave industry to be elated, to break the ocean brand exclusive market ambitions boldly broke into the home appliance industry, a household name, every family can have 'national appliances'.

Forty years as the focus of manufacturing, so Glanz mastered a full set of microwave core technology, self-developed support capabilities.At the same time, Galanz efficiency-driven and quality improvement for the wings, given the Chinese to create a new connotation: In recent years Galanz into about In the past two years, Galanz invested in intelligent transformation equivalent to the sum of its investment in the past 20 years, and Galanz is shifting its focus from 'Made in China' logo enterprises to 'Made in China' superior enterprises.

Industrial newspaper country, the brand to serve the country, today's Galanz and microwave oven industry has been quite different, but the 'national appliance' feelings have not changed.

In response to the national supply-side structural reform 'consumer escalation' strategy, Galanz conferred the transformation and upgrading of 'National Electrical Appliances' and 'Quality Household Appliances' in the new era.Liang Zhao Xian said that all consumers have access to Galanz brand marketing and customer service Position, more than 200 countries and regions in the world, every family needs a better life, are Galanz bigger and stronger motivation.

Galanz 's strategy of quality appliances emphasizes that the concept of quality is not exclusive to a few people. To serve most consumers, the idea of ​​providing consumers with more and better products must run through the whole industry chain.

As synonymous with 'quality appliances' Galanz focuses on innovation and development in the field of white goods and develops strategic products with first-class quality, first-class design, first-class technology and first-class user experience. From microwave ovens to kitchen appliances and living appliances, Galanz completed the layout of traditional white goods After Galanz efforts to build a smart home system: Internet refrigerator equipped with a camera can be timely monitoring of food storage date, the user can purchase fresh in the external multimedia side, social entertainment, while doing housework while listening to music blockbuster; through the phone 'G + Wisdom Home 'APP remote control of the whole house can be smart home appliances, you can download the massive microwave food, steamed cuisine recipes ... ...

Three grabs released four big dividends

Behind the big brands are the values ​​and cultural traditions of the nation and the nation, and the "brand power" has become a new topic for Chinese enterprises in the new era to go to the world. Galanz is determined to work hard for this purpose.

40 years ago, Chairman Leong Hing Tak led a group of pioneering cattle in Guangdong Shunde Ceramics Village levee outside a blaze beach cluttered, hissing path.40 years later, Galanz own brand microwave oven has put on the prominent position of mainstream stores in Europe and America , Galanz opened a new starting point to the world.

'At the beginning, I heard that the Chinese brand to talk about the brand admission, big European and American supermarket chains are not approached.' And now Galanz in more than 10 countries and regions have established branches and R & D centers for nearly 200 countries and Regional consumers supply products and services, including own brand Galanz products have been sold in more than 60 countries and regions.

'Let Galanz become' national appliances '' quality appliances 'business card, not only Galanz's pride, but also made in China and global users proud.' Leung Cho-hyun said that for a new era, Galanz to fully enhance the basic competitiveness, and effectively enhance the differentiation Competitiveness.

About Galanz The world's first professional roaster development laboratory, a professional steam function product development engineer, OTR development engineer, reliability engineer team perform their duties, the next generation of smart micro-steaming machine is doing R & D preparation and the various Testing, including Q6 micro-one-steaming machine, P90 pure steam and other high-end new products will be embarked on the production line here, into the European and American markets.This means that from now on, Galanz to use Chinese brands and China to create and to find and meet the world The quality of life needs.

Leung Chiu-hsien said that it is our goal to make Galanz an integrated leading white brand with some influence from China to the rest of the world.Grant years will give Chinese enterprises more opportunities and Galanz will seize the opportunity to take advantage of the opportunities And on the result of the struggle to speak, with market recognition speak to the world that China Galanz is also the world Galanz.

In 2018, Galanz will be the key year for Galanz SAGA, and it will be a great year for its success. On the 40th anniversary of the founding of the Company, Galanz will release its management, innovation, struggles and four talents in three key challenges of efficiency, innovation and management Dividends, make concerted efforts to make progress, hold up Galanz 'century enterprises, the world brand' s dream wings.

The most cool new media technology information

Sweep won the prize