March 5, the theme of 'cross boundary cohesion innovation unbounded' Oaks air-conditioning 2018 E-Commerce Summit was held in Ningbo Nanyuan Universal Hotel, Lynx, Jingdong, Suning Tesco and other mainstream platform executives, Partners, Ovid cloud represented on behalf of third-party data agencies, and Oaks executives on-line development trend of home appliances, fan economy, user needs, cross-border marketing topics were discussed in depth.
The summit, Oaks believes that the Group in the product, brand, quality, research and development and other outstanding performance and full confidence, making the overall industry slowdown in the context of the business has not slowed down the pace of growth.Oxis e-commerce section in 2017 ease After breaking 10 billion yuan, the scale of 2018 is set at 25 billion yuan, which undoubtedly enables partners and industry peers to exert themselves.
March 13 opened the second Austrian noodles Festival started the first annual Oaks air-conditioning war on the first shot.
Product new beyond, remodeling self
In product design, Oaks will bring better products in 2018, which is evident from the forthcoming new products.In 2018, Oaks brings the design of air conditioning products will follow the 'minimalist' design principles, the appearance of the pursuit of products Natural, earthy, humble and harmonious, crafted in detail to create a moisturizing silencing effect for consumers.
In terms of intelligence, at present, the Oaks cloud platform can be interconnected with Jingdong Cloud, Jingdong APP, Aliyun, Aliyun APP; voice interactive scene conversations can be smoothly carried out, big data analysis enables users to scan code to share sleep curves, And fault diagnosis and repair; can guide the user group control household, commercial air conditioning, while achieving a new mobile phone screen adaptation; can be installed within the phone to start APP4s, 32s networking, language proficiency.
Quality is the cornerstone of quality-driven global first-line brand
'Quality' is one of the most mentioned terms at the Oaks Summit. In the past five years, Oaks has made great efforts in quality, which has not only created a quality atmosphere of 'quality awe, everyone's attention, full participation, one-off performance' , Established a standardized quality assurance system and professional quality of qualified personnel, but also on the whole machine and parts for a full range of control based on the substantial increase in quality, Oaks air conditioner market increased by 4 times, and successfully entered the first-line brand. 2018, Oaks air conditioning to quality control technology, refined, into the quality of 2.0 period, that is, to solve the reliability and invisibility of air conditioning products.
Whether it is from the product appearance, experience comfort and user intelligence experience, Oaks air-conditioning to follow the product first, to accelerate the product life cycle, Oaks adhering to the 'quality is the cornerstone of innovation is the soul' concept.
Diversified marketing, dare to play will run, build younger competitiveness
In the home appliance industry, Oaks dared to play with the title of "fancy Oaks" in the industry.In March of this year, Oaks air conditioning did not disappoint Austrian fans, the second Austrian Festival of powder again debut, a combination of marketing tools , Play more diverse.
With the theme of 'Enjoy Home', the focus is on the consumer scenes of air conditioners - home, from different angles to interpret the joy of home.Different from the majority of e-commerce brands a single online festival of marketing, the auspicious Austrian Festival Oaks air conditioning blends Content marketing, entertainment marketing, experiential marketing, brand combination and many other marketing tools to break the barriers to online and offline communication and to further develop the user's mind while acquiring more traffic.
Trendy and fun Austrian pink noodles not only represents the change of marketing model, but also the development of the industry core (products and users) return.Let the younger user groups perceived brand activity in entertainment, in the interaction to establish the brand identity, in the Communication between the establishment and the emotional relationship between brands, this is the Oakes recognized experiential consumption.
With fans as traffic portals, all activities are all media, everything is marketing
Austrian Austrian Festival of powder behind the hot plate is a large number of high-viscosity fans support and trust of the brand. At present, Oaks double micro + shop fans have exceeded 10 million, forming a considerable magnitude, will greatly promote the brand of user experience, emotional exchange, fine Operation and other aspects are further deepened.
Ove Cloud Network data show that from 2013 to 2017, Oaks air conditioners accounted for 37%, 39%, 44%, 52% of e-commerce TOP3 brand retail sales to 65%, and it has always remained the number one throne. Product intelligence, frequency conversion, energy efficiency, artistic, Oakes also led the industry in the field of e-commerce product structure upgrades, reverse the online air-conditioning sales at low prices of the embarrassing situation.
In the Oaks user portraits of more than 3.5 million young people, the product quality, quality has high individual requirements, how to meet these future consumer forces? Oaks in the emphasis on fancy marketing, always put 'quality air conditioning 'In the first place, to higher than the industry's first-line brand research and development standards to require their own. It should be pointed out that Oakes is not the subject of the domestic first-line, but the international brands.
In the past year, Oaks Air Conditioners brought 300 million online viewing volumes with 10 micro-movies, 8 offline music festivals into 40 colleges and universities, and 6 billion-dollar s-class events to create 500 million topic readings. Fully aware of the younger position, diversified cross-border marketing, around the user to upgrade the entire industrial chain, Oaks air conditioning continued to consolidate the 'quality, innovation and efficiency' of the connotation of growth.
2018, Oaks air conditioning to use data insight into the user, with quality feedback users, IT service users, and ultimately to bring users the ultimate product experience .Olympic powder festival on March 13, we'll see.
