On March 8, the Chinese home appliances and consumer electronics expo, which are attracting attention in the industry, will be unveiled in Shanghai with more than 130,000 square meters of exhibition area, thousands of exhibitors, more than 200,000 visitors and hundreds of media reports on the spot, Making this show held in Shanghai and the United States CES, Germany IFA said the world's home appliances and consumer electronics show.

So-called big show depends on big brands to support the world's 143-year history of the high-end home appliance brand Toshiba will bring heavyweight new products - all smart dishwashers to attend this event, AWE show to create global influence, play AWE The role of industry technology benchmarking and contribute.

Big brand, to seize the big mouth

This is Toshiba's first major move in the Chinese market since the acquisition of the white goods business (80.1% stake) by the US in March 2016. Taking the dishwasher as the starting point, with high-end R & D and design details, Seiko production, to the concept of quality life aesthetics, recycling Toshiba brand re-create brilliant.

At this moment, it is a once-in-a-lifetime opportunity for Toshiba, a brand that once enlightened Chinese people to consume household appliances. From a macro perspective to a microcosmic view. In the 40 years since China's reform and opening up took place, people from lack of food and clothing to great surplus, To meet the qualitative improvement, this fundamental change in demand, is spinning up and burst into a great brand of adsorbance and lifts power, which became the outlet of the new era.

This outlet, in the horizontal direction to promote the rise of new categories, has greatly expanded the kitchen appliances industry, and even the extension of the home appliance industry; vertically, the functional design of existing categories and brand-level promotion of a strong impetus from the connotation The former is represented by the rapid development of products such as dishwashers, kitchen waste disposers, various humidifiers, sweeping robots, etc. The latter represents the intelligent, high-end and energy-saving needs of household electrical appliances Wait.

Let's repeat the keywords of Toshiba participating in AWE: Dishwasher, high-end intelligent dishwasher. As mentioned above, Toshiba's move in the extension and connotation firmly captures the enthusiasm of this historical change. Industry insiders commented, 'In the past three years, dishwashers have surpassed 100% annual growth rate, but this industry is exposed some problems', the person further explained that 'the high growth brought about by the demand outbreak will be paralyzed. People's judgments will obscure many problems, which will cause many companies to ignore the solidification of product research and development, the improvement of product experience, and the product's forward-looking research while grabbing the growth dividend, but Toshiba’s all-intelligent dishwasher The key to the problem was caught.

In response, Toshiba brand executives said in an interview that the standard of all smart high-end dishwashers is the consumer pain point of this new category of dishwashers—although it is the new darling of consumer electronics, consumers are The requirements have been cleaned and washed from the basics, can be stored to the ultimate cleanliness and health, intelligent human control, refined aesthetic quality, although the industry currently has more than 60 brands in the market competition, but can solve this problem There are few.

Technology to make the bowl cleaner

'In this demand pain point, in the face of Toshiba's all-intelligent dishwasher, you can get a great value response', the person in charge said, 'First of all, Toshiba's all-in-one Smart Dishwasher's exclusive Smart Eyewash control function can Intelligent sensor tableware oil contamination and automatic selection of washing program, can also monitor the washing status in real time during the washing process, optimize the washing mode at any time. Hui wash storm spray function through the biaxial omnidirectional spray arm, to achieve horizontal and vertical 360 ° Deep cleaning makes dishwashing more thorough. At the same time, this dish washer has a strong, strong, air-dry design that allows washing, disinfecting, drying, and storage to be completed automatically. In front of this machine, the tediousness of dishwashing Labor, changed to a soft button, this is the level that high-end full-smart dishwasher should have.

'Technology makes bowl washing cleaner', and Toshiba's human-oriented level of precision craftsmanship makes science and technology more powerful. From the selection of materials to the manufacturing level, from the 47db noise value to the interior lighting, these details are reflected Japan's manufacturing people-oriented design starting point and the finest production of the top level.

At the same time, in terms of design, Toshiba's all-intelligent dishwashers still adhering to the simple, refined and quality genes of the Japanese household appliances. In the beautiful social life, they use simple aesthetic design, more texture materials, and more rustic simplicity. With color, build a simple and comfortable home life quality of consumers. From the most basic function realization to the value of brand culture leading, Toshiba this intelligent dishwasher has done its best in every dimension.

The market has no precedent, both product and brand power, will naturally be respected.As previously interviewed insiders said, in the dishwasher market is now enjoying the growth dividend, Toshiba with forward-looking vision and leading The strength of science and technology, the introduction of all-intelligent products armed with technology intelligence, simple design-led quality of life, which is enough to make Toshiba firmly grasp the breath of consumer upgrades, and proud of the dishwasher market leader in high-end market. Therefore, millions of consumers who enjoy the quality of life are benefited.

143 years along the way, science and technology, Seiko, aesthetics, Toshiba brand has been the gene.The three peak integration, the achievements of the Toshiba smart high-end dishwashers.On December 27 last year, Toshiba had in Tmall dishwasher strategy Cooperation conference, the limelight, this time with AWE this platform, Toshiba has come up with their latest sincerity, which opened a new phase of quality of life of people, set a new benchmark for high-end dishwasher. At the same time , Also created a new glory Toshiba brand.

March 8, Toshiba showroom, Hall W1, Shanghai New International Exhibition Center, Welcome Testimony, Experience!