Let every second of family time better | TCL TV new conference held in Shanghai

With the development of the times, whether there is a new change in the nature of the TV and TV manufacturers? As a leading brand in the industry, TCL provides us with a new perspective. March 6, TCL 2018 spring new conference was held in Shanghai, This conference invites nearly 500 business executives, industry experts, investors, channel partners, authoritative media nearly witnessed the successful launch of this very creative conference.At the same time in this conference, TCL Ma Tianyu, a global brand ambassador, also came to the scene and became the world's first user of TCL's new X5.

2017 is a challenging year for color TV manufacturers. TCL achieved breakthrough contrarian growth led by its "product-leading strategy" and product commitment to its customers. Data show that in 2017 TCL Multimedia annual LCD TV sales reached 23,231,141 units, an increase of 16.4%; TCL brand TV shipments among the top three in the world; TCL TV overseas shipments for 9 consecutive years ranking first in domestic brands.

On the basis of consolidating the achievements, TCL entered a new starting point in 2018 and rethought the essence of television and manufacturers. At the conference, Wang Cheng, senior vice president of TCL Group, CEO of TCL Multimedia and Chairman of Thunderbird Technologies mentioned at the conference: Internet intelligent technology update iteratively promoted, the TV product is no longer just a hardware, it also includes the system, rich content, as well as a variety of home applications under the scene of the service.Therefore, the nature of the TV manufacturers, the user Time program provider. '

On this basis, TCL provides all-round improvement in terms of content, service, artificial intelligence, audio-visual and home furnishing to provide users with better time solutions so that users enjoy the beauty of every second of family time.

The first is a '1 + N + 1' strategy for content upgrade, the first of which is a large content collaboration platform, namely Tencent Video. 'N' refers to a number of large content partners , Such as 4K Garden, 1905 movie network, Ricky Animation and so on, there are already 10 content platforms and TCL reached a differentiated content to provide cooperation. The last one '1' is an integrated broadcast control and TCL deep binding Platform, which is the licensee After a year or so of preparation, the formal cooperation with the southern new media TCL, is the first time in the industry television manufacturers and licensees in-depth cooperation and take the industry's first 'capital cooperation + resource integration + Team cooperation 'strategic joint venture mode.Guangdong Southern New Media, Senior Vice President Yao Juncheng at the press conference on the depth of strategic cooperation with TCL spoke highly of and support.

At present, TCL smart TV has paid more than 2 million subscribers, in order to provide users with better and exclusive services, TCL has launched a large 'Hui' services such as membership services. Allowing users to watch the update in advance, skip the boot and patch ads, more importantly, TCL 'Hui' members will be an account login directly to all TCL TV pre-installed APP features, enjoy cross-App video and music Consistent membership services, do not have to log in frequently between the various App accounts.

Only enrich the content still can not achieve the user experience of the pursuit of TCL effect. TCL from the perspective of saving time users, artificial intelligence technology to further enhance the time program.Artificial intelligence can give users two major changes: interactive mode Of the revolution, data utilization efficiency.And in the television application scenarios, TCL Artificial Intelligence 2.0 plus will be through understanding, search power, service enhancements to find faster for users to find the information, people find information and services more Simple.Secondly, TCL artificial intelligence will also face recognition technology to build a multi-modal user system to provide real personalized content recommendation capabilities, so that information, services to find someone more accurate.Of course, all this is based on TCL to create Open ecological platform and Baidu, Tencent, IETF fly, Shang Tang, Suddenly aware of a number of enterprises such as cooperation, to provide users with full interactive, fast response, strong ecological artificial intelligence experience. Conference, the secret of Baidu Jing Kun, general manager of the division, said the depth of technical cooperation with TCL will have a significant impact on the smart TV industry and China's artificial intelligence technology .

Rich content and convenient AI services still need to rely on the TV as the user time program terminal, for which TCL solemnly launched three new products to enhance its lineup of X, C, P three product lines, namely the primary color of the X5 Point TV, C6 New Theater TV, P5 slim new surface.

It is understood that, X5 uphold the beauty of science and technology and product ideas, committed to the elite crowd of living room to provide a highly noble and elegant artwork. X5 uses industry-leading primary color quantum dot technology to achieve a high color gamut, Pure Chroma, Long Color, and Dolby Vision® HDR Technology to Deliver Lighter Colors and Clearer Picture Details for Consumers Equipped with the Harman Kardon Custom Sound System , Supports Dolby Atmos®, allowing consumers to feel the movement of notes around the body In the design concept, X5 achieved a 4.9mm slim body, the use of curved full screen design, so that the field of vision is not Bound by the border. In addition, it draws inspiration from the classical Chinese architecture. The design of the Vautan cornice is not only smart and full of momentum, but also enhances and extends the overall visual sense of the TV.

The C6 is tailor-made for the new middle class with a view to becoming 'gossip' for the urban crowd. "The high color gamut with Dolby Vision® gives the user a clearer view and more detail The unique sound tube sound design, combined with Harman Kardon audio with Dolby Atmos®, lets the ear experience the feeling of being surrounded in all directions.The full screen design of the star curtain, elegant gentleman gray color, let let C6 is full of romantic art.

P5 is designed for the pursuit of the trend of the Cenozoic and build, refined shape P5 uses 4000R gold surface screen, the design of the eye of wisdom, the one box molding technology, sophisticated and full of originality of the process so that young consumers glance Will fall in love, no longer tangled and picky for the value of the color.Put the heart of the P5 in the same excellent sound and picture quality, MEMC sports anti-shake technology, so that the passion race without trailing phenomenon; professional Conchs sound, exciting The emotion of surging heart.

At any age are calling for outstanding products and ideas, but this era of innovation and win win.As the global consumer electronics industry to accelerate the reshuffle, the globalization of Chinese enterprises is the trend .From this press conference, TCL brought We are not only a spectacular new industry concept, new technology, new products, but also the big country brand innovation and beyond the witness.I believe in the new year, TCL relying on the technical strength, quality assurance and service accumulation, Depth deep in the consumer electronics industry in the depths of bloom on the global stage more brilliant and exciting for users worldwide to provide better user time solutions.

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