According to the 2017 global smart phone brand market data report released by IDC, a world-renowned market research company, the report shows that in 2017, the global smart phone brand shipments reached 1.472 billion units, which was a decrease of 0.1% compared to 2016; among them, Huawei 2017 The growth rate of mobile phones was 9.9%, and handset shipments were 153.1 million units, second only to Apple.
With the slowdown in the global handset market, Huawei intends to expand the success of the handset market by shifting AI chips from high end to mid-end, which will surely bring better product performance and at the same time, Carrying the market share of smart phones in the end, so Huawei HiSilicon will unveil the Kirin 670 mid-chip into the AI architecture also seems fair and reasonable.
In fact, Huawei introduced the AI architecture into Kirin 970 high-end chipset released in 2017, which made Huawei gain much attention in the high-end smart phone market and achieved excellent results. The unicorn 670 is Huawei facing competition in the low-end market The opponent's fierce price competition launched by the product, so the industry estimates, Kirin 670 in the introduction of AI architecture, will be able to differentiate its strategy to consolidate its own advantages.
It is reported that Huawei Unicom 6XX series chips are widely used in its low-end smart phones which, unicorn 670 is the latest unicorn 6XX series of products, which will use two A72 core + A4 A53 core architecture, GPU for the Mali G72 MP4, TSMC's 12-nanometer FinFET process to produce in terms of performance, a significant increase over the previous generation of Kirin 659. One of the most noteworthy is that it will also be introduced in Kirin 970 NPU well received praise , Will have AI architecture.
In the future, after the unicorn 670 chip has the AI architecture, Huawei can avoid continuing the price war with millet to achieve the goal of differentiated competition and achieve better shipments. As for the medium-end handset market, Huawei compared with OPPO, Vivo rival, which carries the Nova brand launched by Kirin 6XX series chips, shipments reached 20 million in 2017. In the future with the help of the AI chip, Nova brand is expected to get more shipments, In turn, China will continue to compete with OPPO and vivo.
In addition, just past the MWC 2018, including the new launch of Mediaeco's Helio P60 chip, and Qualcomm's Snapdragon 700 series chips are equipped with AI architecture, and these two chips with AI architecture is aimed at the mid-end smart phone market Which, Helio P60 chip has been OPPO, vivo two companies equipped with the newly introduced mobile phones in 2018. Therefore, market participants estimate that this is forcing Huawei to sink the AI architecture to the mid-end Kirin 670 chip Of the reason.From this point of view, in mid-chip 2018 equipped with AI architecture will become the trend, AI smart phone competition is bound to become even more intense.