Analyst: Apple could not sell the autopilot system

March 6 news, according to foreign media reports, the outside world began rumors in 2016, Apple is developing the car, followed by Apple digging engineers, secret research and development laboratories in Berlin and some other enumeration, it is to make Apple R & D cars became a public in Silicon Valley Secret, while Tim Cook, Apple's CEO, publicly acknowledged for the first time in June last year that they are developing an autopilot system, but did not mention whether the car will be introduced.

However, some analysts believe that Apple's goal may not be as simple as automatic driving system, they can not sell their own self-driving system sold to third parties.

Given this prediction is Guggenheim analyst Robert Cirha, which won foreign media coverage of a report he wrote, in which Robert Shij wrote that Apple invested in autonomous driving projects , Was the mother of all AI projects, but Apple's business model was vertically integrated and controlled, so they did not think Apple could sell AI technology such as autopilot to third parties.

However, Robert Shijha also said in his report that Apple faces many challenges if it launches its complete self-driving car.

First of all, although Apple is not weak in consumer electronics products, it is still a novice in the automotive field. Even if it plans to control the ecology as usual, a large number of experts have been recruited, which can not hide its lack of experience in the automotive field .

Second, the field of autonomous vehicles is currently fiercely competitive. In addition to facing emerging auto makers such as Tesla and the competition from veteran automobile manufacturers, what is even more unfavorable is that Apple has a solid strength in research and development. However, Not good at manufacturing, without the ability to make cars, Apple needs to find a partner like the electronics manufacturer.

Third, the upgrade cycle is longer and more expensive for infrastructure than Apple's consumer electronics products. In addition, automakers will continue to provide automotive components and other support for decades to come .