1.vivo APEX concept machine release: full screen + electric camera + screen voice + half-screen fingerprint + super HDR;
Set micro-grid March 5 reported
Today, vivo held a 'Media Open Day' event at Hangzhou Institute of New Technologies to take advantage of this opportunity to showcase the vivo APEX full screen concept handset, which has just been unveiled at home and abroad, with a host of black technologies including full screen, Electric hidden camera, hidden sensor, half-screen fingerprint, screen sound, super HDR and so on.
vivo executive vice president HuBaiShan said that the vivo APEX concept machine reflects the body in the new technology pre-research on the strength and determination: one is the vivo APEX full screen concept phone, which represents our 'full screen era' mobile phone form of the imagination, We spent nearly two years, through a large number of research and development and technology investment, this imagination has become a reality; the other is our new breakthrough in mobile photography technology - Super HDR technology, we hope that through this technology , The phone camera effect to a new height.
In fact, the vivo APEX full screen concept phone has been in the previous 2018 MWC open to the public after obtaining foreign media exposure, but the domestic release, a number of its black technology still feel the presence of the media shock.Have the following main technology :
It is reported that the machine uses OLED flexible screen with COF packaging technology, with innovative technology on the front lens, so that the border thickness of 1.8 mm, the upper and lower borders is 4.3 mm, screen accounted for Than 91%.
Electric hidden camera: Full-screen front camera how to do? Vivid design of the lift-type front lens, when the user enters the Selfie interface, the camera will automatically rise, when exiting will automatically retract the lens pop-up only 0.8s.
Hidden sensing element: In the past cell phones have light sensors, this vivo has also developed a hidden sensor. I also did not see these sensors in the field location.
Half screen fingerprint: vivo has been in the lead in fingerprinting, after the first release of the hidden fingerprint.This is a step closer, the entire half-screen can be anywhere to identify fingerprints.In addition, vivo semi-screen fingerprint in addition to support for single-fingerprinting, but also supports dual-fingerprint recognition.
Screen sound: Full-screen speaker position processing There have been cases before, such as the use of Xiaomi ring in the frame.This vivo with a black technology, using the screen sound technology.When the phone sounds from the screen, the author test the experience of good, no sound, No leakage phenomenon.
Super HDR: Photo is vivo product label, the vivo in the previous generation of HDR research and development continue to plow on the basis of the introduction of super-HDR technology, the mobile phone backlight taken to a new level.
Compared to HDR, Super HDR achieves the following three advantages:
1, Detail restoration is more complete Super HDR can completely restore more detail of the highlights and shadows to show more realistic and rich photo details.
2, over the more natural tone in the synthesis of HDR photos, simply depress the highlight and highlight the shadow part, often resulting in the final photo is not natural, have a strong sense of post-processing super HDR to restore the reality of the scene shooting Real tone for the purpose of a reasonable adjustment of the relationship between light and dark, so that the performance of the picture more in line with the human eye.
3, backlighting more powerful general HDR shooting ideas often sacrifice character brightness in exchange for more bright information, super HDR will not compromise on the portrait, the algorithm ensures the task bright and clear, while the complete restore the screen highlight details, completely get rid of Big black face.
Other configurations, equipped with Qualcomm Snapdragon 845 processor, with 6GB of memory, running Android 8.0 and Funtouch OS 3.2.
It is reported that vivo has been in Beijing, Shenzhen, Nanjing, Hangzhou, Dongguan, San Diego, the world's six cities to establish R & D center in response to the frequent replacement of the market demand and fierce competition in the industry has focused on 5G terminal development and 5G system industry It is estimated that the first 5G mobile phones will be launched before the end of 2019.
2. Millet plans to enter the US smartphone market as early as the end of this year;
Set the micro-net news, foreign media reports millet chairman and chief executive Lei Jun said today that Xiaomi will enter the US smartphone market as soon as this year, in the planning of high-profile initial public offering (IPO) to further expand to the European and American markets .
According to Counterpoint Research, millet is the fourth-largest handset provider in the Chinese market after Huawei, OPPO and vivo in China, and has enjoyed success in emerging markets such as India and Southeast Asia in recent years and has entered certain European and American markets Markets such as Spain, which opened earlier this year. In addition, Apple and Samsung ranked No. 5 and No. 8. The market share of millet phones experienced a decline in 2016 but rebounded successfully in 2017 when handset shipments increased by more than 50 %, Reaching 96 million.
During his attendance at the two sessions in Beijing, millet chairman Lei Jun said millet has been considering entering the U.S. market and plans to enter the market by the end of 2018 or early 2019.
At present, millet in the United States has sold a variety of networking equipment, such as speakers, cameras and electronic scales, but the smart phone has not yet officially on sale into the US market will bring millet many challenges, such as Apple and Samsung Electronics to face the well-known The dominance of the brand.Micro must also cooperate with a US telecom operator, otherwise it can not enter the market.
In addition, taking into account the Chinese smart phone suppliers in the United States contradictions, millet may also be affected earlier this year, Huawei's sales through the United States AT & T's high-end Mate 10 phone cooperation due to the existence of national security risks, Huawei has always said that There is no reason to worry.
Lei Jun acknowledged that expanding overseas markets is not easy.He said that Chinese companies need to spend a lot of time and cost to familiarize themselves with local laws and regulatory policies, as well as local consumers demand for smart phones and expectations.Leijun declined to comment further.
Currently, ZTE has entered the smartphone market in the country through cooperation with local carriers in the US ZTE Corporation was the fourth-largest smartphone maker in the United States last year with a market share of 11%.
According to informed sources, millet plans to IPO in the Hong Kong market in the second half of this year, raising at least 10 billion US dollars, is expected to create one of the largest this year, the IPO of new shares, according to informed sources, millet's valuation target is 80 billion to 100 billion US dollars , Much higher than the $ 46 billion valuation obtained in the previous round of financing in 2014. (Proofreading / Fan Rong)
3. Research: 3D sensing will be the key technology supporting the advent of Apple AR glasses;
Set the micro-mesh news, DIGITIMES Research analyst Guo Yiling said that the use of 3D sensing technology for augmented reality Although Google has started to develop in 2014, but due to highbrow, equipped with 3D sensing technology, AR devices in the market is still difficult Performance, and Google's 3D sensing-based technology platform for the important AR Tango, after the introduction of ARKit generic AR development tools, Apple also lost more market.DIGITIMES Research observed that Apple to reduce the barriers to the development of the AR industry, deliberately put Slowly expensive 3D sensing technology used in the AR's footsteps, its AR applications, software and add on the existing device, so that consumers experience AR without additional costs to make AR popular, and gradually create AR user needs, and Non-ambitious to promote high-definition 3D sensing technology experience AR Guo Yi Ling pointed out that the iPhone X 3D sensing technology is mainly used for face recognition unlock device, but also face facial expression tracking, the formation of interesting Dynamic emoticons, which in turn become the starting point for Apple's 3D sensing technology on AR applications, although 3D sensing technology is not the protagonist of AR applications on the iPhone X. However, Apple is using 3D sensing technology for face movements For tracking positioning, we can see that Apple has laid the groundwork for the future of 3D sensing technology for AR. DIGITIMES Research market research shows that in 2018, the new iPad will also be imported into the front 3D sensing module, then consumers can use the big fluorescent Screen tablet experience more and better AR features, more expensive iPhone X, cheap iPad more favorable AR experience pops, is Apple's AR device market share took an important weapon.Guo Yi Ling also said that with the iPad equipped with front 3D After the sensing module, it is predicted that Apple will gradually import the back-end 3D sensing module and use the back-end 3D sensing module of the mobile phone to integrate the hardware and the software platform. Finally, the consumer AR glasses will be realized with the 3D sensing technology.
4. Blank PK Huawei P20 Millet MIX2S also have the main AI camera;
Set micro-mesh news, for this year's mobile phone circle, March 27 can be described as a special day, Huawei P20 series 'SEE MOORE WITH AI' new conference and millet MIX 2S conference held on this day are chosen. The former in France, the latter in the country, several time zones apart, or digital editors really want to point out the lack of surgery the same day development conference Xiaomi and Huawei can be said that between the smell of gunpowder, the toughest is that their main function is the same .
Voice of the first Huawei Yu Chengdong terminal boss, he made a microblogging on the 27th of last month, said Huawei P20 can see more, see more, read more, suggesting that Huawei P20's AI camera powerful, smart identification Scenes and so on.
Next, the president of Huawei handset product line He Gang put a picture taken with the Huawei P20 series of King's Avenue Dusseldorf scenery, night scenery and blur effect than Huawei's mobile phone products are strong, the whole picture can be effective with SLR camera in a par.
Huawei P20 series flagship camera, there have been many media reports, especially the P20 Pro, actually using three cameras, according to the media before the release of the relevant pictures show three camera parameters are as follows: 12 million (color) +16 million (black and white) +16 million (telephoto) portfolio, f / 1.8 aperture, support for OIS optical image stabilization, plus Kirin 970 AI blessing, photo effect must be leveraged, it is no wonder that the two executives of Huawei phones are out P20 series of products for their own platform.
On the other side of the millet is not far behind, today millet mobile phone official released a millet MIX 2S propaganda posters, said: 'Millet MIX 2S is not just an AI camera', from the picture, Millet MIX 2S camera also used AI And the virtual effect is good.
Two domestic mobile phone manufacturers are force AI camera, quite a little gap between the meaning of meaning, who better, only the follow-up product evaluation, maybe this year other mobile phone manufacturers will force AI camera (proofreading / Fan Rong)5. Global mobile phone sales fell for the first time 5G market era reshaping the market pattern;
Liu Chun-shan by every reporter edited by any Ren Ni
International research firm Gartner recently announced global smartphone sales data for the fourth quarter of 2017. Data show that the global mobile phone market experienced a decline in sales for the first time in the fourth quarter, which is the first time Gartner has been tracking mobile phone sales.
4G mobile phone is in a downtrend for the first time with the market saturation. 5G is considered as a strong growth point in the new round of mobile phone industry. Many insiders told the reporter of “Daily Economic News” that the technology entry threshold of 5G communication is obviously higher than that of 4G era. , The position of technology in the market competition has re-emerged. The pattern of mobile phone manufacturers may hopefully be changed. The innovation of each generation of communication technology is accompanied by the arrival of a new round of bonuses, accompanied by market risks.
4G mobile phone dividend subsided
The mobile phone industry has entered the winter and penetrated the smartphone industry in 2017. After the mobile phone sales maintained continuous growth for many years, it stopped short and fell. According to Gartner data, the global smartphone sales in the fourth quarter of 2017 totaled 408 million. The Ministry of Commerce, compared with the same period last year, decreased by 5.6%. The decline in sales volume reached every manufacturer, including Samsung and Apple, and the sales volume of the two companies decreased by 3.6% and 5% respectively year-on-year.
Another data agency, IDC, also reported declining data. In 2017, global mobile phone shipments reached 1.46 billion units, down 0.5% year-on-year. IDC said that the decline in global market shipments is related to the weak demand in the Chinese market. Shipments in the European market declined 3.5% while the U.S. market was flat, with shipments in China falling 5% in 2017.
Kang Ye, a telecommunications industry analyst, told reporters that the recent decline in the smart phone market is mainly due to the fact that the user incremental market has been fully tapped into the stock era. On the other hand, the increase in terminal prices has also reduced the user's desire for replacement.
4G era, the growth of the mobile phone market is slim, the pace of mobile phone manufacturers has not stagnated, in the past two years in the full screen, artificial intelligence, camera competition is the same chase you catch me, trying to attract users. Vivo executive vice president and chief operating officer Hu In an interview with the Daily Economic News, Berkshire said that the innovation of smartphones in the post 4G era has stimulated users' replacement needs to a certain extent. However, the next round of explosive growth in the entire industry still has to wait for 5G.
At last week's 2018 MWC communications show, a number of chipsets and end-users announced commercial time for 5G handsets and became the first node to list 5G handsets in 2019. According to Kang Zhao, 5G communications require a new generation of smart terminal support , Inevitably lead to a replacement tide.
5G mobile phone technology more difficult
Industry with high speed, low latency, large capacity to describe the characteristics of 5G communications, which brings not only the Internet access rate increases, new application scenarios will emerge 4G more focused on the connection between people, In the era of 5G, people and things, the wide range of objects and objects ushered in the eruption.
Reporters noted that from the 5G industry chain point of view, the upstream industry includes base stations, antennas, optical cables, chips, RF devices and other communications equipment, the middle reaches of major telecom operators, the face of users are mobile phones and other terminal equipment. 5G industry The maturity of the chain requires multi-pronged collaboration, including the emergence of a short board affect the final popularity of mobile phones and other terminals.
HuBaiShan introduction, 5G communication requires a higher frequency, which makes electronic components carrying 5G communication compared to 4G qualitative leap, different from the increase of 3G to 4G, invisible also increased a new generation of smart phones R & D difficulty.
Each generation of communications technology changes, have promoted the reshaping of the entire mobile phone industry, related to the life and death of enterprises Nokia missed the direction of the advent of 3G, while Apple took the opportunity to jumped up, the industry was subversive.
Lin Zhihong, deputy general manager of MediaTek's wireless communications division, said in an interview with the “Daily Economic News” that from the technical difficulty point of view, fewer manufacturers can get 5G tickets. If the entire technology is mature, it is necessary to run Fast mobile phone companies will change the industry landscape.
5G mobile phones involve hardware-to-software upgrades. There are uncertainties in the future technology. How much is a certain technology research and development? How much manpower is invested? This is the most difficult choice, and a mistake will miss the market. A mobile phone industry official told reporters.
Regarding the challenges, Hu Baishan told reporters that regardless of the ultimate 5G standard, the construction process of the operator's base station is a matter of course. Mobile phone manufacturers need to fully reserve technology in advance and keep up with the industry chain.
In order to cope with the additional risks brought about by the new technology iterations, related companies often chose Baotuan. The reporter learned from China Mobile that China Mobile has jointly launched the '5G Terminal Initiative Plan' with 20 global terminal industry partners. Research, application scenario exploration, product form innovation, demonstration application promotion, etc. to explore mature 5G terminal industry ecology. Daily Economic News
6. Eliminate traffic roaming charges, reduce mobile network traffic charges, and put on the three major operators' schedules;
On the morning of March 5, Premier Li Keqiang stated in his government work report that it is necessary to increase the speed of the network to reduce costs, achieve full coverage of high-speed broadband urban and rural areas, expand free Internet access in public places, and significantly reduce the use of broadband and home broadband. Fees, abolishing traffic roaming charges, mobile network traffic tariffs at least reduced by 30% during the year, so that the people and enterprises can benefit from it, to fuel the construction of digital China.
In the follow-up to the two ministerial channels, Miao Wei, minister of the Ministry of Industry and Information Technology, said in an interview with reporters that in the past three years, speeding down and tariff reduction achieved remarkable results. In terms of speeding up, China's number of fiber-optic broadband and mobile phone users ranked first in the world, Home broadband speeds of 50 trillion and above the number of broadband users accounted for more than 70% of the total number of broadband users, the proportion of 4G subscribers accounted for 1.3 billion customers increased every year, nearly 1 billion by the end of last year; drop costs, through 'speeding does not raise prices' , "Traffic is not clear", cancel the long distance voice calls and roaming charges and other measures, telecommunications subscribers also continue to decline in tariffs over the past three years, broadband costs 90% decline, mobile customer tariff unit prices fell 83.5%.
Miao Wei said the future will continue to implement the various measures to speed up the lowering fee.In addition to cancel the traffic roaming charges, but also to promote the mobile traffic per G monthly tariff levels, before the end of the mobile traffic tariffs to drop by more than 30%. In addition, to continue to promote family broadband fees, corporate broadband charges, special tariffs decreased.However, the specific time to cancel traffic roaming charges, the three operators said it is unclear, the Ministry of Industry will be unified arrangements.
Last year, Premier Li Keqiang put forward his report in the government work report that "all domestic long-distance and roaming charges for handsets will be canceled during the year and the network speed-down and tariff reduction will take greater strides and reduce the international long-distance calls." Subsequently, September 1 full cancellation of domestic long distance mobile phone and roaming charges.
However, compared with roaming charges and long distance charges of voice calls, mobile subscribers seem to pay more attention to traffic charges. Miao Wei also said that the majority of mobile phone customers have relatively strong opinions on the way in which cell phone traffic distinguishes between local rates and roaming rates.
According to statistics from the Ministry of Industry and Information Technology, in 2017, the mobile data and Internet business revenue of China reached 548.9 billion yuan, an increase of 26.7% over the previous year, and accounted for 43.5% of the revenue from telecommunications business from 38.1% of the previous year. The contribution rate of revenue growth reached 152.1%, while the voice business (including fixed voice and mobile voice) continued to show a sharp decline. In 2017, the revenue from voice services was 221.2 billion yuan, down 33.5% over the previous year, accounting for the share of telecom revenue Down to 17.5%, down 7.3 percentage points over the previous year.
Independent analyst Fu Liang said that with the cancellation of domestic long distance mobile phone voice charges, roaming charges are very different.Cancel voice roaming, to benefit from very low communication charges over 30% of users, this part of the user did not enjoy before the operator Technological progress and market competition. With the abolition of traffic roaming charges, the proportion of beneficiaries will be more than half and the coverage of beneficiaries will be even broader. From monthly mobile tariff of 10 yuan to monthly mobile tariff of 150 yuan, Become a beneficiary.
Further reduce the traffic costs of the three major carriers put forward higher requirements in 2018. The voice of the business revenue decline will continue, the increase in hard-wired cable capacity income, mobile traffic revenue will also be weakened.Fu Liang said the speed-lowering Accelerated fee, 5G far, operators must voice, cable broadband, mobile phone traffic, looking for new economic growth point. First Financial