Consumer Satisfaction Highest for 11 years in a row | Consolidation Hisense TV a strong lead

March 5, held in Beijing's '2017 TV Product Quality and Services Symposium' on the China Electronic Chamber of Commerce released the '2017 China TV sales service and consumer satisfaction survey,' the data show that the consumption of Hisense TV Satisfaction score of 95, the highest level for 11 consecutive years in the industry and won the '2018 integrity of the brand TV' honor.

According to the "Customer Satisfaction Survey" data show that the current Chinese households flat-panel TVs hold nearly 500 million units, according to the relevant provisions of the safe use of flat-panel TVs for a period of 7 years.At present, the user home appliances in the extended service phenomenon Obviously, over-age appliances not only have potential safety problems, but also to manufacturers and users to bring maintenance difficulties.

In order to effectively protect the interests of consumers, in March 2016, Hisense Joint China Video Industry Association took the lead in launching a 'replacement of the old' Huimin action, through the Rangli benefits and other forms, and actively promote the elimination of hidden dangers of waste appliances Of the work, at the same time with high quality laser TV, ULED and a comprehensive upgrade of artificial intelligence television to enhance the user's audio-visual experience to promote the transformation of China's color TV industry and consumer upgrades. After more than two years of unswervingly promote, really allow users to get Affordable, Hisense TV's brand reputation and market share has been fully enhanced.

According to the statistical results released by the "Customer Satisfaction Survey", the customer satisfaction of Hisense and other color TV enterprises is above 10% above the average, and the satisfaction of domestic brands is generally better than that of foreign brands.

2017 is the most downturn in the color TV market in recent years, but the rapid growth of large-screen and ultra-large-screen TV markets can not be achieved without the full promotion of Hisense's laser TV with the advantages of large screen eye protection. '30 days package returned, the whole five-year package repair 'ultra-luxury version of the service policy and specifically for each user-site design, and VIP-level full product experience services, allowing users to truly understand the advantages of laser TV , Which detonated the Chinese laser TV market in full swing.

According to Zhongyikang's statistics, the sales volume of laser TVs and sales of Hisense laser TVs increased by 155.22% and 152.38% respectively in 2017 in the 80-inch and above market with the share of laser TVs reaching 42.8%. In the 80-inch and The above large-screen TV market accounted for nearly 40%, accounting for more than 50% of the 85-inch and over large-screen TV market, and Hisense Laser TV has become the new king of the large-screen TV market.

According to Zhong Yi Kang's statistics, as of December 2017, Hisense TV's sales and sales share of 16.79% and 17.96%, respectively, both topped the industry for 14 consecutive years occupy the top position in China's color TV market, and the leading The second advantage is constantly expanding.

This is the best vote for business users with 'high satisfaction.' Consumer accolades stem from the recognition of business and high-quality products, which is exactly where the cornerstone of the market is based.

2016 GoodChinaBrand | ICP: 12011751 | China Exports