After a wave of aggressive promotions in late 2017, the retail sales of the stovetops have been weak since 2018. According to Yok Hong, a third-party monitoring agency, in mid January, stoves Major retail figures showed a more substantial decline than December 2017. Compared with the same period in 2017, the retail sales volume also showed a downward trend, while retail sales increased due to the overall increase in the prices of the stoves .

Soot machine : In January, the sales volume of hoods totaled 174,331 units, down 22.37% month on month and 5.65% on a year-on-year basis. In terms of retail sales, the retail sales amounted to 544,321,000 yuan, down 24.57% from the previous month and 7.17% over the same period of last year.

Specific to the major brands share the transaction level, the proportion of retail sales accounted for the top three bosses, Fang Taihe the United States still maintained a certain growth trend in the month, the more obvious decline is Vantage and Siemens, Vantage in the retail volume and retail The two shares fell 1.82% and 2.01% respectively while Siemens lost 1.36% and 1.58% respectively.

Compared with January 2017, the performance of the boss, Fangtai and Haier is relatively prominent. The two share of the boss increased by 2.43% and 1.73% from the same period of last year, while the counterparties are 2.82% and 2.09% respectively, while Haier also has 1.09% and 1.00% growth. On the contrary, the United States, which accounted for the third largest volume of retail sales, experienced a decline in both retail sales, which dropped by 1.69% and 1.52% respectively. However, from an overall perspective, the advantages of the leading camp in the retail market for soot makers continued to expand The five brands, Boss, Fang Tai, Midea, Vantage and Haier, accounted for 58.17% of retail sales, accounting for 71.04% of retail sales.

In the different product structure of hood products, the relatively rare January saw the decline of both European and near-suction products and the growth of Chinese products. Compared with January 2017, both European and near-suction The products are still more favored by the market, of which, the proportion of the two retail products of European-style products increased by 2.24% and -0.19% respectively, while that of the near-suction products increased by 1.37% and 1.58% respectively.

According to the analysis of the different exhaust sections in the range hoods, the overall momentum of the development is still very rapid despite the decline of the units with ≥ 17.0% m³ / min of exhaust volume in January. Compared with the same period of 2017 , With two types of products accounting for 8.63% and 6.26% respectively of retail sales, and as of January 2018, this type of products accounted for 48.15% of retail sales and retail sales accounted for 57.02%.

Reflecting the price level, in January, foreign brands and domestic brands experienced double-digit declines, with the average price of domestic brands declining 2.43% and that of foreign brands declining 7.18%. However, compared with the same period of 2017, the above two types The price of the brand has a more substantial rise, the domestic brand rose 13.46%, foreign brands rose 14.21%, specifically reflected in the brand, including Haier, Vantage, the United States and other brands rose more than 10%.

Gas stoves : In January, the number of retail sales of gas stoves was 207,780 units, down by 17.01% from the previous quarter and down 13.81% from the same period of last year. In terms of retail sales, retail sales amounted to 309795,000 units, representing a decrease of 19.08% from the previous month and a slight increase of 1.13% from the same period of last year.

In the entire retail market of gas stoves in January, the demand of the retail market was sluggish, many brands suffered a retail slump in the middle of the month, of which, Vantage's declining trend was relatively noticeable, with retail sales and retail sales respectively declining 1.67% and 1.62% respectively, while Midea became one of the few brands able to achieve adverse market growth with the two retail segments increasing 0.75% and 1.03% respectively month-on-month.

In comparison with January 2017, the two sectors in which Midea dropped by 1.24% and 0.24% respectively and the top two retailers in terms of retail sales and Fangtai recorded significant growth, with two of the retailers Accounting for an increase of 3.42% and 3.19%, respectively, the growth rate of square too reached 2.87% and 1.96%. And soot retail market development similar to the advantages of gas stove market leading camp is also more obvious, as of January, the boss , Fang Tai, Midea and Vantage these four brands strategy retail volume of 50.05%, accounting for 63.47% of retail sales.

On the structural changes in the month, the embedded mainstream binocular stoves, which dominated the market, experienced a sequential decline. The two retails accounted for 1.65% and 0.44% respectively of declines, but the market advantage of this type of products It is still further revealed that both retail sales have increased by 4.51% .As of January, this type of products has accounted for 89.51% of the retail sales, retail sales accounted for 96.26%.

From the price trend of gas stove products, the overall development is also showing a rising trend, compared with the same period in 2017, the average price of domestic brands rose by 17.67%, while foreign brands rose by 14.15%. Specific to different brand levels , Including the United States, Haier, Vantage, Wan He, Siemens and other brands more obvious price increases, of which, the price of the United States and Haier rose even more than 20%.

annex: China soot machine market monthly retail monitoring report 2018 in January

China's gas stove market monthly retail monitoring report 2018 January