On March 9, the fourth "Yongle Black Friday", which has drawn much attention, will soon be unveiled.
As a unique marketing brand of Yongle, 'Blackwood' has always been known for its quality and low price, and has won the sales industry miracle for three consecutive years. This year, 'Blackwood' and Paradise will set off the first low- Big low, not to be missed.
Real strength to bring more than a hundred brands really help Wing Lok Paradise 'Blacks'
Frequent festivals in the mainstream e-commerce platform, changing the tricks discount shopping era, consumers find it hard to buy a real bargain, from the 'double eleven' is bound to appear after the return peak is evident.
In order to allow consumers to really buy cheap products, Yongle joint Haier, Casa Imperial, Bosch, Siemens, Gree, Midea, Hisense, the boss, Vantage, Skyworth, TCL, Dyson, Lake, Huawei, Apple, OPPO, Supor, Jiugang and other home appliances brands together to open this year's 'Blacks', the big deal together to create low-cost effect, to bring consumers a real low-cost quality products.
To refrigerator, washing machine products, for example, Yung Sheng 529 liters on the refrigerator, massive volume of self-storage, low noise at home, activities as low as 2799 yuan; Siemens washing machine drum 9 kg, with brushless inverter motor and LED touch screen, Blackwood 'activity price is only 3999 yuan.
Color TV, Yongle 'Blackwood' substantial profit sharing, a variety of products to break the industry reserve price. The original price of 2599 yuan Sanyo 50-inch 4K Internet TV, activity price only 1999 yuan; TCL 65-inch LED smart TV, the same industry with the same quality TV average price of 4,500 yuan, 'black' price only 3999 yuan.
Air conditioning industry is currently in the concentrated demand outbreak and consumer upgrades phase, there has been "off-season is not short, the peak season is more 'market trends in the' black 'period, Yongle not only' buy cabinet to send hanging ', the second half price And other activities, but also for the substantial profit-sharing mainstream models, opened the prelude to this year's air-conditioning battle.For example, a Gree smart inverter air conditioner, 'Blackwood' price only 2799 yuan; Haier big 1 frequency 3 Air conditioning, activities only 2399 yuan. In addition 'Blacks' during the purchase of air conditioning, will also enjoy the free remote installation fee, free of ordinary wall drilling fees, free installation of ordinary stents, free of charge top-10 operating costs and other free services .
Coincides with the school season, 'Blackwood' during the purchase of mobile phones in Paradise have multiple benefits.Longle stores in the city's glory, millet, Meizu and many other models will break through the network price of the network, the purchase of iPhone X also enjoy the 'mysterious low Price. "Mobile phone rental will also try to launch 0 down payment, unsecured activities, including iPhone X (64G) monthly rent only 429 yuan, GOME U7 rent less than 3 dollars a day.
In addition to a large number of obvious advantages of price advantage of goods, Yongle 'Blacks' period will also set off a big-name PK war with the same model, some products as low as 50% off, 30% off set value premiums, and the introduction of trade-in promotions.In order to meet consumer shopping Passion, March 15 the day will also set up a special day brands, many big-name breakthrough reserve sales.
Trade-in to help upgrade consumption Yongle 'Blackwood' is not only good quality goods
In the context of consumer upgrades, home appliances update frequency is higher and higher. 'Blackwood' during the purchase of color TVs, refrigerators, washing machines, air conditioners, smoke machines and other home appliances in Yongle, can enjoy the TM service.Consumers through To 400 customer service centers, stores and other channels booking, with the receipt of the old certificate to shop to buy new home appliances, up to 400 yuan for new subsidies.
Yongle 'Blacks', not only good quality goods. Yong Xu, general manager of Sun Xu Hai said that 3 years ago, Paradise created a Chinese consumer' Black Friday 'has become the most worthy of shopping throughout the year this year's' black Wu ', Yongle will use strength and ability to detonate 2018 retail industry opened the first battle, given 100% genuine licensed, tens of thousands of low-cost big-name good goods, trade-in subsidies up to 400 yuan, Commitment, activities, adequate supply of goods, consumers will certainly bring absolute premium shopping experience.
Yongle Blackwood, will also introduce consumer products 'US easy points', with approved fast, low cost, simple application features, loved by consumers, the current city of Paradise stores have set up staging services.
During the 'Black Hills' campaign, 'Easy Points' launched thousands of household appliances, interest-free, 3C interest rates 3.8% discount and other activities. Consumer purchase appliances, down payment of more than or equal to 2018 yuan are entitled to interest-free discounts, In addition, March 8 and 9, installments to buy 3C products (mobile phones, computers, digital), can enjoy the installment rate of 3.8 discount.
Service is an extension of Yongle and consumer transactions, but also focus on creating the core competitiveness of Yongle, Yongle constantly enhance the technological capabilities of enterprises, with 'send and receive' visualization services and 15 days no reason to return the high standard of service industry consumer.
Yongle from the commodity selection, purchase, installation, sale, establish a closed-loop service cycle, so that consumer transparency, all one-stop service of the entire process are under the control of consumers through the 'Yongle Butler', consumers can not only real-time tracking Products from the library, send a single delivery and installation of the entire process, but also according to the quality of service for installation staff score, evaluation.
Ability to create value Yongle 'Blackwood' to help people live a better life
In recent years, with the upgrading of consumer demand, high-end, quality has become the primary demand for a new generation of consumer groups, retail transformation is imperative.
Last year, Paradise, a leading retailer, announced its strategy of "Life at Home" focusing on home appliances, home improvement, home improvement, home services and home finance business, and from the 1.8 trillion appliance circuit to the 10 trillion 'Home and Lifestyle' circuit.
Yongle Sun always said that standing on the user's point of view and lifestyle proposals is the future of retail business users to win the user to win the market, Yongle firmly believe that the ability to create value, with the ability to create a temperature memory point for the user to win more Consumer trust.
Through years of accumulation in the industry, Relying on its core strengths such as the city's outlets, increasingly sophisticated IT technologies, large data items accumulated over the years and a sound marketing system, Yongle has formed its operational capabilities centered on 'theme and scene experience' 'Supply chain upgrade' as the goal of high-quality merchandise management capabilities, 'Spark plan' as the main county store network coverage, 'digital stores' as a platform for the flow of capacity to gather 'data center' as the focus of the large Data operation capability, omnichannel sharing capability based on 'Beauty Shop', social clustering ability based on 'Maxim Integrated' and US Media, and high-quality service capability driven by 'Sailing' project, Yongle passed This 'eight ability' to enhance the strength of consumer service savings.
On January 18, the China Consumer Association announced the theme of Consumer Protection Year 2018, 'Better Life with Quality Consumption'. Advocates of operators are guided by the principle of quality consumption, and continuously improve the quality of products and services to meet consumer demand for quality consumption All along, Wing-lok followed the pace of China Consumer Association, adhering to the mission of 'making a better life', with high-quality products and services to achieve the pursuit of a better life for consumers, has successfully held three 'blacks' is The best proof.
Yongle Sun always said that in the progress of technology and consumption upgrade today, Yongle insists on user needs as its starting point, and comprehensively enhances its core competence such as store operation, product management, customer service and big data operation to create value for users. Yongle unique marketing brand, the Yongle will be the beginning of the force into full-year trend, detonated the first half of the retail market, with a variety of price breakdown products industry, high quality and thoughtful service, mature 'home life' overall solution, Give back the trust of consumers and help the beautiful life of Chinese families.
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