Corporate marketing cooperation is a magnifying glass that shows the company's strategic appeals, and since 2018 Sharp's brand and its cooperation with top-quality and high-quality IP has focused on its strategic focus.
On January 12, "The Singer" 2018 rocked, and Sharp, the official partner, also shined with Angela's "fun."
"Singer" 2018 first issue, Angela Chang just entered the singer's restroom, put Sharp 8K TV as a mirror to 'smelly' .Chinese home power grids learned that, Sharp 8K TV next to the professional-grade 8K camera is from Sharp's partner Japan Image Machine Manufacturer ASTRODESIGN.
AH-4800 developed by STRODESIGN
At the '8K Eco Premiere' on August 31, 2017, attendees at China's home grid have been in close contact with ASTRODESIGN's 8K camcorder for many times.
Since 2018, in addition to telling the singer 2018 to showcase 8K TVs and video cameras, Sharp has also taken the Palace Museum to open the Hi-Tech Interactive Art Show on the Riverside Scene of Ching Ming and Ming Dynasties, bringing Chinese artifacts to life, to life, Fire up '.
On February 12, Shan Xianglong, dean of the National Palace Museum announced that the high-tech interactive art show "The Riverside Scene at Ching Ming Festival" will meet with the audience in spring and summer this year. Instead of simply digitizing the "Qingming Riverside Plan", the show respects the original work , Combined with cultural relics, science and technology, art, let the audience go together to experience the social life of the Song Dynasty.Sharp as a high-tech interactive art show "Qingming Riverside" tour project strategic partner, in order to actively respond to the country 'let cultural relics' and' Chinese culture go Out 'cultural strategy, with 8K HD technology full support for the "Qingming Riverside" high-tech interactive art exhibition tour project, the common transmission of Chinese traditional culture and the arts.
8K marketing strategy behind the logic
No matter sponsor "singer" or hand Taipei Palace Museum, Sharp's series of marketing activities undoubtedly put the '8K +5 G' eco-industry on an important position.
Foxconn Technology Group Vice President Chen Zhenguo told China Home Appliances Network, '8K + 5G' eco-industrial chain is the focus of Foxconn and Sharp's work, 8K represents the future of the industry.
At present, Sharp's existing display products company (SDP), already has the ability to mass production 8K LCD panel; and Guangzhou under construction 10.5 generation LCD panel production line, after the completion of 2019 will also produce 8K LCD panel and related back section In addition, Wisconsin invested more than 10 billion US dollars to build advanced LCD panel manufacturing plant, the focus is focused on the 8K display.
According to Chen Zhenguo introduction, in order to allow 8K eco-industrial layout can quickly establish commercial applications and scale, Foxconn and Sharp sprint 8K industrial ecosystem construction, in addition to the terminal display screen will be part of Sharp as the main force, including the production of 8K images Related equipment, players, Foxconn will be heavily invested.
In order to ensure the richness of 8K image resources, Foxconn and Sharp also actively layout 8K imaging areas.Sharp and Japanese imaging machine manufacturers ASTRODESIGN have reached a cooperation, jointly developed to support 8K imaging system, including the necessary photography or video production camera, video Processing devices, monitors, etc. Moreover, Foxconn Group has completed a system-on-chip (SoC) specifically for 8K high-definition image processing and will soon plan to enter the projection stage.
In order to let consumers fully experience the charm of 8K TV and accelerate the popularization of products, Sharp has already cooperated with Vogue Film to take the lead in applying 8K technology to the shooting of the first fashion video in the world At the same time, in the Super Bowl, WBO champion defending match also used 8K live.
According to Yuan Xuezhi, chief marketing officer of Foxconn Technology Group, 8K will fully revolutionize the lifestyles of all sectors of humankind in the vision of Foxconn and Sharp. Foxconn and Sharp's 8K eco-industrial layout covers everything from content capture, storage, editing and production , Transfer to the transmission and playback of the entire key technology chain.At the same time, 8K content and application integration, can be used in from consumer to commercial work, education, entertainment, social security, health, transaction procurement, green car and other eight life areas .
No matter sponsor "singer" 2018 or hand in Taipei Palace Museum, its marketing and display focus on the 8K eco-industrial layout and 8K content and application of integration to start.No doubt, at the upcoming China Household Electrical Appliances and Consumer Electronics Show Hereinafter referred to as AWE), 8K related achievements and innovations will become an important element of Foxconn and Sharp booth.
Sharp will bring 8K large screen shine AWE2018
March 4, China's home appliance network exclusively learned that Sharp will be on the March 8 launch of the AWE2018 display 8K large-screen products, specifically the introduction of the new 8K large size panel or release a new generation of 8K large screen TV, Sharp stakeholders said, In view of the confidentiality requirements are not convenient to disclose too much, please go to the specific circumstances when the Shanghai New International Expo Center W2 Hall 2F01 / 2F11 booth to find out.
Insiders analyzed that, in addition to the introduction of 8K large screen, Foxconn and Sharp should be 8K eco-industry layout, content and application of such large-scale action.For example, the latest 8K video resources, 8K cameras and other hardware products and 8K life scenarios The show.
Earlier, Chen said that Sharp's first 8K camera came out by the end of 2017, concentrating 40 kilos of equipment to 5 kilos, making it possible to shoot with hand-held cameras and produce the first-in-class 8K camcorders with Foxconn's strong productivity.
It is understood that this has been released 8K camera model 8C-B60A, is the world's first integrated 8K video capture and recording, playback and line output capabilities of the broadcast machine priced at 8,800,000 yen, equivalent to about 510,000 yuan. Insiders speculation, this 8K camera may debut AWE2018.