On the afternoon of March 4, Lei Jun, chairman of the NPC and chairman and CEO of Xiaomi, brought two written proposals for the two sessions this year. The topics covered the building of the "One Belt and One Road", upgrading the global influence of "Made in China" and developing the Chinese design industry .
Encourage private-owned enterprises to participate in the Belt and Road initiative to enhance China-made global influence
Lei Jun said that this year marks the fifth anniversary of President Xi Jinping's "One Belt and One Road Initiative." With the continuous deepening of the Belt and Road initiative and the urgent need of China's economic restructuring and upgrading, it is imperative for private enterprises to go out to sea. Products and services provided to consumers along the Belt and Road countries and regions will also help to expand the international influence of Chinese brands and reshape the 'Made in China' brand.
Lei Jun suggested that we should first establish a comprehensive service platform for the Belt and Road and escort private enterprises into the sea. While giving priority support to the embassies and consulates abroad, it is proposed that the "One Belt, One Road" service center be led by the Ministry of Commerce as Cornerstone Establish a comprehensive service platform that will help private-owned enterprises in the country to expand their business cooperation. "The Belt and Road" service center should establish a joint mechanism with all relevant government departments, non-governmental chambers of commerce, financial and insurance institutions and other parties to collect and sort out overseas investments Project information, and establish a 'sea' project library, organize enterprises in a timely manner to promote targeted docking.
Second, the establishment of 'Made in China Brand Ambassador' to help private enterprises to achieve brand internationalization.It is recommended that the state establish mechanisms to focus on improving the 'Made in China' global brand reputation and influence, for private enterprises to quickly cross the 'global brand off' In addition to sending diplomats overseas, you can set up 'Made in China Brand Ambassadors' in the 'One Belt and Roads' initiative so that local and even internationally-minded people of insight can act as a gateway to cultural exchanges and even market activities. 'Made in China' products help private enterprises in 'going to sea' realize internationalization of brands, meanwhile, they can also organize and guide private-owned enterprises to actively participate in upgrading the brand name of 'Made in China' to jointly expand and strengthen the national brand of 'Made in China' .
Devote Major Efforts to Developing Chinese Design Industry and Raise China 's Design Level in an All - Round Way
In the 40 years since the reform and opening up, China has benefited consumers worldwide and has become the core promoter of China's economy. China has become the world's manufacturing powerhouse. To enlarge and strengthen manufacturing industry requires not only improving the capability of independent innovation in manufacturing industries, Innovative design to lead the upgrading of manufacturing to meet the people's growing needs for a better life.At present China's design industry overall level from the world's advanced countries in the design industry there is a big gap.Compared with the urgent need to upgrade the manufacturing industry, Weaknesses, Insufficient Design Practitioners, and Scarcity, Top Talent, in particular.
Lei Jun proposed that we first set up a state-level design promotion agency and give priority to the development of industrial design, carry out special planning at the national level, set up a national-level design promotion agency and include a long-term plan for the development and support of China's creative design industry in the five-year plan. China's economic status quo, give priority to support the development of industrial design, especially in areas and industries that lag behind the production capacity, to give comprehensive support to cover special funds.
Secondly, we set up a professional design park in the developed cities with developed industries and provided comprehensive preferential policies on taxation for the settled enterprises to create a good environment for exchanges between the design industry and the manufacturing industry.
Again, to vigorously strengthen the introduction and training of design talents to promote the integration of production, research and development.Recommended to increase the introduction of relevant departments to introduce world-class design talents.Establishment of a special fund for the international design leader and top talent in colleges and universities to set up workshops to promote relevant professional Students and faculty exchange study abroad, which directly leads to the training of relevant professionals in colleges and universities, and at the same time, it intensifies the popularization education of design awareness and sets up related courses in primary and secondary schools.
At the same time, in order to design a huge investment, driving effect is obvious, excellent results of the enterprises to provide policy incentives and rewards.It is recommended that relevant departments can reward these enterprises related projects and products, and give promotional resources to promote.At the same time set up a special support fund, Tax incentives for businesses that receive top design awards internationally.
Finally, upgrade the existing national design award, to seize the commanding heights of the design industry discourse.Currently the world's most famous four major industrial design top awards are the United States IDEA Design Gold Award, Germany iF Design Gold Award, Germany Red Dot Design Award and Japan Good Design Best 100, these awards define the direction of the development of the design industry.It is recommended that relevant departments increase their support to upgrade the existing national design awards, and strive to create a world-class design award from China to enhance China's design industry in the world Within the scope of the right to speak.