According to a study released by Strategy Analytics TV and Media Strategy Services, "Home Video and OTT Video Prediction - The Global Marketplace," the number of families worldwide who pay for streaming video services such as Netflix and Amazon video now exceeds 250 million By the end of 2018, streaming media video service subscriptions will reach nearly 300 million households, more than 450 million by 2022. Other key findings in the study include: • Average monthly household expenditure on streaming video services Up 5.0% to $ 9.46 in 2017 • Total number of streaming video subscriptions reaching 345 million by the end of 2017 • On average, 1.39 homes were paid for households using streaming video services • The United States had the highest penetration rate of streaming video services and 59% The family uses at least one service
Source: Strategy Analytics Media Strategy Team, February 2018
Michael Goodman, director of TV strategy and strategy at Strategy Analytics, said: 'Streaming video is fast becoming part of the everyday entertainment choices of people, and about half of the homes in the most mature markets already use the service, and in the near future many other countries It is also possible for families to reach this level. '
Clearly, market leaders such as Netflix and Amazon will benefit from this trend, but there is also a great opportunity for media companies that are currently focusing on traditional pay-TV and content development business models. "Note: In this study, Services such as pay-TV like NowTV and DirecTV Now are not included and the main services analyzed include Netflix, Amazon Prime Video, Hotstar, IVI.ru, Hulu, Viu and iFlix
