Samsung is the exclusive supplier of iPhone X OLED screen, iPhone X sales frequently under repair, Samsung is therefore the victim, most analysts expect Samsung facing OLED overcapacity, will significantly reduce the relevant investment.
According to the Financial Times, CLSA analyst Sanjeev Rana said SAMSUNG had been optimistic about iPhone X demand and prepared a lot of capacity but unexpectedly, iPhone X was halved due to the high price and the sales disappointment. .
Lee Seung-woo, an analyst at Eugene Investment & Securities in Seoul, further pointed out that the slow sales of iPhone X have drastically reduced the utilization rate of Samsung's OLED panel plant, which is currently estimated at 50-60%. Given this, Samsung Display's operating profit for the quarter Estimated at KRW 2,000-300 billion, well below the previous quarter's 1.4 trillion won.
Nikkei reported at the end of January that Apple had lowered its production target for iPhone X to 20 million sticks, less than half the original estimate (over 40 million sticks).