According to Counterpoint Research, millet is the fourth-largest handset provider in the Chinese market after Huawei, OPPO and vivo in China, and has enjoyed success in emerging markets such as India and Southeast Asia in recent years and has entered certain European and American markets Markets such as Spain, which opened earlier this year. In addition, Apple and Samsung ranked No. 5 and No. 8. The market share of millet phones experienced a decline in 2016 but rebounded successfully in 2017 when handset shipments increased by more than 50 %, Reaching 96 million.
During his attendance at the two sessions in Beijing, millet chairman Lei Jun said millet has been considering entering the U.S. market and plans to enter the market by the end of 2018 or early 2019.
At present, millet in the United States has sold a variety of networking equipment, such as speakers, cameras and electronic scales, but the smart phone has not yet officially on sale into the US market will bring millet many challenges, such as Apple and Samsung Electronics to face the well-known The dominance of the brand.Micro must also cooperate with a US telecom operator, otherwise it can not enter the market.
In addition, taking into account the Chinese smart phone suppliers in the United States contradictions, millet may also be affected earlier this year, Huawei's sales through the United States AT & T's high-end Mate 10 phone cooperation due to the existence of national security risks, Huawei has always said that There is no reason to worry.
Lei Jun acknowledged that expanding overseas markets is not easy.He said that Chinese companies need to spend a lot of time and cost to familiarize themselves with local laws and regulatory policies, as well as local consumers demand for smart phones and expectations.Leijun declined to comment further.
Currently, ZTE has entered the country's smart phone market through cooperation with local carriers in the US ZTE Corporation was the fourth-largest maker of smartphones in the United States last year with a market share of 11%.
According to informed sources, millet plans to IPO in the Hong Kong market in the second half of this year, raising at least 10 billion US dollars, is expected to create one of the largest this year, the IPO of new shares, according to informed sources, millet's valuation target is 80 billion to 100 billion US dollars , Far higher than the 2014 round of financing obtained by the 46 billion US dollars valuation.