Microsoft's lucrative business seems still not off the business business, and purely for the general public as the consumer business, in addition to the game (Xbox) quite impressive performance, it seems like all Microsoft failed bet in recent years at Satya Nadella In the era of CEO, Microsoft has become increasingly inclined to corporate customers, and gradually clear the consumer money (except the gaming sector) business.ZDNet reported that Microsoft opened the fourth quarter of 2017 earnings, statistics show that the fourth quarter revenue of Microsoft 28.9 billion US dollars, of which about 19 billion US dollars (accounting for more than 65%) are all from the large enterprise groups and government agencies to buy office PC, server software licenses, cloud services and business consulting services; the other 6 billion US dollars, most It also markets productivity-related products such as the Office Series (365 Subscriptions and Perpetual Licensing), ERP, CRM Software, Cloud Software, etc. Through consumer channels, there is a very small number of entertainment products. Microsoft's past few bets on consumer business In return, the game is Microsoft's accidental gains, has been sticking to consumer areas, doing well, in the fourth quarter also has $ 4 billion in revenue performance, but this can only be regarded as an example In addition, Microsoft's consumer business outside the game, all in recent years due to poor performance and ended in the fourth quarter of 2017, Microsoft gave up two consumer ventures, namely, Groove Music and Windows Phone. Consumers to Microsoft Zune player, the digital music service of the past, did not buy it or even became a comic sarcasm. Afterwards he returned to Xbox Music and Groove Music successively, unable to hurt Apple iTunes. Microsoft finally ended in late 2017 Groove Music Pass Streaming Service. In early Q4 2017, Microsoft also announced the termination of new features for the Windows Phone platform, there will be no more models equipped with Windows Phone appear, only to provide the platform security update service, announced indirectly The history of Windows Phone, the biggest bet ever made by former CEO Steve Ballmer, led to a $ 7.6 billion takeover of Nokia Corp. Other Microsoft consumer businesses have also disappeared in the past few years, as the PC era Of the Windows Media Center; and the Microsoft Band of Microsoft Band series. 2018 Microsoft's products are rarely associated with entertainment, even if people through the consumer access Buying software and services is, in fact, a job-related affair, where most of the sales of Device are likely to come from consumers buying the Microsoft Surface device lineup, Surface coming from the consumer product Surface RT Surface Pro, despite its slow start, has been a winner, with Surface Series doing good on the commercial path and growing faster than any other business. In summary, the earnings numbers reveal the fact that Microsoft has been steadily moving resources Moving from under-developed or under-developed markets to successful markets means the game is likely to remain Microsoft's sole pure consumer business.
