Despite weak sales, BlackBerry claims KeyOne has | 'completed mission'

BlackBerry OneOne released at MWC 2017. A year later, two senior members of the BlackBerry Mobile / TCL team, Francois Mahieu and Alain Lejeune, said they think KeyOne has "completed its mission" and achieved "a complete victory." Lejeune is a BlackBerry Mobile Mahieu, the world's general manager, is responsible for marketing, which points out that the aircraft is already sold in 50 countries and sold by more than 110 carriers.

However, the actual situation is not in line with BlackBerry Mobile's statement, IDC's Francisco Jeronimo said the BlackBerry - not just KeyOne, shipments last year, only a meager 850,000, which is only shipped more than the annual Essential Phone While the latter did not exist for most of 2017. In contrast, HMD Global sold 4.4 million Nokia handsets in the fourth quarter alone.

Although many people may not agree with the BlackBerry Mobile KeyOne market performance point of view, but the IT house that the machine does have enough differentiation, and maintain its brand image to ensure the continued development of the brand.Blackberry executives also pointed out that, They got a strong response in the Chinese market because their cell phones are very unique.

TCL bought the BlackBerry branded handset sales rights in 2016, which the company has already said it will offer at least two more Blackberry handsets this year.