Handset manufacturers on the headset hole completely different choice | What does this mean?

The annual MWC (World Congress) will come to an end today, PConline reported for several days in a row, I believe we all have various manufacturers in this year's flagship cell phone models have a certain understanding and understanding.In addition to performance, each The launch of mobile phones invariably have to emphasize their own advantages in photography, which also proved that in the context of the developed mobile Internet, consumers have become accustomed to using mobile phones to record and share life, manufacturers must also follow up to meet consumer demand Compared with the camera function, the phone is also another important feature for consumers - portable music, the attitude between different companies quietly changed.The most obvious manifestation of these changes is the 3.5 headphone jack is retained But do you know what this back again stands for?

We are about to enter a new era?

Vivo started with 'HiFi & Smart', this time on the MWC once again in front of the came up with a very aggressive technology and design APEX. Amazing not only full screen, half-screen area screen unlock, retractable Camera design, as well as retain the 3.5mm analog interface, the new audio architecture mode.

From the current information given vivo vivo we can understand that vivo in APEX innovative SiP package structure, DAC + AMP integration program. SIP, the full name of SystemIn a Package, the Chinese translation system-in-package, is the A variety of functional chips, including processors, memory and other functional chips integrated in a package, in order to achieve a basic integrity of the function.

Unlike our common SoC, SiP is only for one function, so although the previous experience has been quite independent dual DAC + dual op amp program, but vivo to full screen and body thickness concessions, so the old program only However, SiP can still guarantee vivo enterprising spirit of music, taking into account the needs of consumers.We also very much hope that the upstream ic manufacturers and vivo collaboration, can give a refreshing performance.

The acquisition of AKG Samsung, although not in their own machine king stressed the use of S9 AKG technology, and even the latest release of the ring iron headphones N5005 and S9 to a package for sale, but at the press conference, Samsung also stressed the S9 In fact, in the S8 body, we can also see the traces of AKG. After acquiring the resources of integrating AKG, although Samsung did not devote great efforts to promote the evolution of its own audio performance, it is also to enhance the user Experience made some contribution.

Compared to vivo and Samsung, the most eye-popping is the latest Sony's flagship Xperia XZ2 and Xperia XZ2 Compact. Although the came out with a 5.7-inch 2160x1080 HDR LCD display, 1080P resolution to support up to 960fps video capture IMX400 camera , But in comparison, the most astounding thing is the fact that the two machines have canceled the 3.5mm audio interface, a change that counts as one of the most awe-inspiring news stories on the MWC2018.

Market definition extended by the headphone jack: radish vegetables have their own love?

Officially give up 3.5mm interface, the largest mobile phone maker Apple (not the first), so the decision can be seen as in the Cook era, helpless 'creative move'; another point of view, but also can be seen as with their own gradually Into the integration of wireless beats brand.Some manufacturers to follow up, can also be seen as Apple's team.But founder of 'Walkman' culture, called the world wide 3.5mm TRS interface to promote open Go to the vanguard, sony why choose to cancel the 3.5mm TRS interface at this time?

In October last year sony audio autumn new media exchange, sony China president Takahashi Yang said that audio products in China continued to rise, has become sony's third pillar in China is expected this year sales will increase by 60% In the music entertainment business online, formalization, consumers are accustomed to pay for audio resources and audio hardware environment, sony audio business prospects can be described as bright.

Contrast Apple as an 'innovative means' and pave the way for their own products, cancel the 3.5mm audio interface, sony at this time decided to cancel the 3.5mm audio interface on the phone, both for their own bluetooth products paving the way, but also a thin Although the 'noise reduction beans' are basically bad ratings after listing, but the new generation of Sony IXX headphones, represented by 1000X products, whether it is the sound quality performance or noise reduction effect, have won the consumer orders .

So it's not hard for us to understand why sony released a series of bluetooth products in sony audio autumn new media exchange meeting and even on cs2018.Unlike 3.5mm interface on XZ2 body, Bluetooth audio means only how much this behavior can ultimately pay the consumer, then it is unknown, at least from the current network response, whether it is real powder or consumers, are sony's actions even puzzled and even Bad.

Consumption-oriented inevitable breakdown

In that case, consumers are canceling the 3.5mm interface is how to see it? We may wish to analyze the market sales.

The increased shipments of Bluetooth and Wired Sync have not only proven that there has been a real increase in consumer demand for audio, but a proof that a battle is inevitable. In fact, the open support for aptX and LDAC specifications in Android 7.0 is supported , Apple's mobile phone products have not yet removed the lightning to 3.5mm adapter cable to vivo as the representative of the handset manufacturers still adhere to the 3.5mm interface in the future to the consumer market will be more choice. In the case of points, experienced consumers will be more aware of what they want.

Another point of view, the abolition of 3.5 audio interface, may not be able to Bluetooth audio market is a good development in today's high-definition music in the background, in the 'inch of land' cell phone space skipped gradually become tasteless digital to analog conversion And enlarge some, but more convenient to users through wireless or wired way to enhance the listening effect.Maybe perhaps consumers have not meant that, but through the constant subtle influence of manufacturers, changes will eventually arise.

Cancellation is not a self-defeating way, the reservation may not be able to make a good sound effect.If you cancel the 3.5mm audio interface from the iPhone7, Bluetooth headset sales indeed have a certain boost, but consumers will choose There are many reasons for Bluetooth audio products, but in the long run, canceling the 3.5mm audio interface has been a big part of the audio industry, and the show has just begun.